How to get into high ticket digital marketing:
- Study digital marketing courses, newsletters, and more
- Focus on one high ticket niche
- Use social media channels
- Distribute content
- Find high ticket offers
- Promote high ticket offers
- Interact clients
High ticket digital marketing is a type of marketing that focuses on promoting and selling expensive products or services on the internet. It places a premium on high commission products like luxury jets and watches or high-end software. Thus, a digital marketer would need to target businesses or individuals with larger disposable incomes or investment capabilities.
In 2023, the value of the global digital marketing market reached an approximate value of $363.05 billion per Expert Marketing Research's data. Between 2024 and 2032, it is projected to grow at 13.1% yearly, reaching $1,099 billion in 2032. This trend only shows at least two possibilities for high-ticket digital marketing. First, there will be more opportunities for digital marketers. Second, more players in digital marketing means more competitors to attract customers.
Among the successful high ticket digital marketers are Lucas Crumb, the co-founder and managing director of Lux Jets, Matt Diggity, the creator of Affiliate Lab, and Simeon Miglic, an entrepreneur from Slovenia. Matt Diggity shared that one of his personal high-ticket affiliate programs pays up to $2,000 per sale.
In this article, we'll cover the 7 steps to get into high ticket digital marketing and the 3 methods to get high ticket offers. We'll also discuss whether high ticket digital marketing is legit, and the simplest method for doing high ticket digital marketing. In the conclusion part, you'll learn the best method for doing high ticket digital marketing.
1. Study digital marketing courses, newsletters, and more
Study digital marketing courses, newsletters, and other materials from marketers. You can learn from experts like Neil Patel and Harry Dry. Industry leaders can give you insights, updates, and real-world experiences. Check latest trends by reading their blogs and other free resources. Hootsuite Blog and Sprout Social Blog provide free information. You may also enroll in online courses on Coursera, Edx, and Udemy. Edx has 77 courses on digital marketing. Meanwhile, Coursera has 1-3-month courses with a structured and time-bound approach to learning.
2. Focus on one high ticket niche
Focus on one high-ticket niche. It helps you specialize and improve your expertise in a specific digital marketing category. The categories include SEO, social media, email, or affiliate marketing. For example, ad management is a lucrative niche. Statista's data as of November 2023 shows that digital advertising spending will reach US$740.3 billion in 2024. Specialize within a particular industry, like vintage items, cosmetics, entertainment, food, or technology. In 2023, the retail sector held the largest digital ad spending share in the U.S., with 27.9% of the total ad spending. In big-ticket e-commerce, the value of the furniture market was almost $30 billion. Data shows it could grow to 41 million by 2030.
3. Use social media channels
Using various online channels enhances visibility and credibility when selling a high-ticket product. Recent studies show that over 85% of consumers research online before buying. Recognizing users' consumption habits is key to attracting potential clients. You can blog, upload YouTube videos, and post on social media. DemandSage reported that YouTube has over 2.70 billion monthly active users as of 2024. YouTube has a 51% monthly share of all internet users. Build a connection with a diverse audience on each social media platform. Online visibility helps potential high-ticket clients discover you.
4. Distribute content
Maximizing social media platforms helps marketers distribute content. Statista's survey in July 2022 revealed that 78% of B2B marketers use LinkedIn’s global reach to connect with potential clients. In 2019, The Manifest’s State of Small Business Advertising report found that 64% of 529 small business owners use social media. But, 34% still turn to face-to-face interactions at industry events for valuable connections. A wide network helps high-ticket digital marketers find lucrative collaborations. Use customer tracking software to track, engage, and build a relationship with potential buyers. Some examples of customer tracking software are:
- Bigin by Zoho CRM
- Hiver
- LiveAgent
5. Find high ticket offers
Finding high ticket offers to promote means looking for expensive products or services. A high-ticket item's price point is relative to its market. An example is the sports equipment industry. Professional-grade and commercial exercise bikes can cost $1,995 to $12,540. Partnering with fitness equipment companies could be a great high-ticket opportunity. Statista's data projected that it would reach a global revenue of $172 billion by 2024 with a steady growth rate of 5.86%.
3 Methods for getting high ticket offers
1. Find high ticket affiliate marketing products
High ticket affiliate marketing is the most simple method of doing high ticket digital marketing because you don't need to create a product or offer a service. You can join affiliate networks to explore different high-paying programs. Read reviews and understand the features, benefits, and target audience of the high ticket product or service. Consider the affiliate program’s reputation by researching the support they give to affiliates. Each program also has its specific affiliate commission structure. Check the commission rate, cookie duration, and payment terms. Look at this offer from an independent site dealing with luxury watches. It's got an affiliate program that offers 5% commission for items with a cap of $1,000 and order amount from $19,999. The cookie duration for this offer shows 1 day.
2. Offer high ticket agency services
To offer high ticket agency service marketing, you must attract clients willing to pay premium price. Identify a specific niche where you have expertise. You can offer a high ticket item or service, or digital marketing packages. This includes social media marketing, SEO service, content marketing service, or web design. Understand what your client needs. Using a sales pipeline will help you see how your clients move through each stage of the sales process. Offer your marketing package to a small business to build your reputation. Aaron Martinez of the Remote Closing Academy, says companies may pay $20,000 to more than $100,000 for high ticket marketing agency services. Below is the cost of different digital marketing services in 2024 compiled by WebFX. The table below shows that the average cost of website design is anywhere between $2,500 and $100K. Website copywriting also costs $25 to $25,000.
3. Create and sell your own high ticket product
You must identify the market needs to create and sell your high ticket product. Conduct market research. Analyze the existing high ticket digital products and identify unmet needs. It’s important to stay adaptable and updated with market feedback. You can conduct surveys to validate your product idea or gauge potential interest. Next, develop your high-ticket digital product. Define its core features and determine what makes it unique compared to alternatives. Aaron Martinez adds that you must help your prospective client “see that the future cost of pain would be greater than the pain of investing financially now.” Focus on the value of your product and offer guarantees to mitigate the risk. This will also build the client’s confidence.
6. Promote high ticket offers
You can promote high ticket offers through online channels. It is more effective if you consider the client's specific demands. Search engine optimization (SEO) and content marketing can help build credibility. Create informative blog posts to establish yourself as an authority. Optimize landing pages. Consider paid advertising platforms like Google Ads and Facebook Ads. These channels allow you to focus your message on specific demographics. DataBox's "Google Ads Benchmarks by Industry" suggests the travel and leisure industry had an 8.87% click-through rate in May 2023. Google Ads is a powerful tool for promoting high-ticket exclusive travel packages. SproutSocial also highlighted the increase in influencer marketing ad spend. Statista's data also predicts ad spending of influencers to reach $47.80 billion by 2027.
7. Interact with clients
Interaction with clients improves brand awareness. Expand your online footprint and engage with your audience. Create valuable content and engage in social media conversations. Be active online. Answer customer queries and personalize your outreach to cater to individual needs. Anas A. Salameh, Mahrukh Ijaz, Abdullah Bin Omar, and Hafiz Muhammad Zia ul Haq studied the impact of an online advertisement on customer satisfaction. Their research suggests that consumers are more likely to buy from a brand they recognize. Consider Samsung, which has over 107 million fans on Facebook alone. Its active online presence fosters a sense of familiarity and trustworthiness. The more you engage and educate potential customers, the more likely they will become loyal patrons.
Is high ticket digital marketing legit?
Yes, high ticket digital marketing is legit. It’s a business model that involves digital marketing of high-priced products. HubSpot defines digital marketing as identical marketing with online marketing. In online marketing, all your marketing efforts occur on the internet. In digital marketing, businesses use many digital channels to reach potential clients. It includes search engines (search engine optimization and search engine marketing), email, and social media (SMM). High ticket digital marketing involves selling expensive items or products. So, there is a different approach to selling.
As of December 27, 2023, a digital marketer in the US, according to ZipRecruiter, earns an annual average pay of $77,381 yearly or $37 per hour. A high-ticket digital marketer can earn more with commissions. If the commission is 10% per sale, and a high-ticket product costs at least $1,000, you can earn $100 per sale. Brian Jung, an entrepreneur and founder of Jung Media from Washington DC, earned $42,000 in one day in high ticket affiliate marketing. High ticket affiliate marketing relates to high ticket digital marketing.
3 high ticket digital marketing case studies
Lucas Crumb, Managing Director and Co-Founder of Lux Jets
Lucas Crumb, a co-founder of Lux Jets, serves as the managing director of the private jet charter company. He is from Stansted, England, United Kingdom. Lucas, who's also a solicitor, had a passion for aviation and marketing skills. The luxury jet service cost, depending on very light jets to top of the range heavy jets, is between $2,719 to $19,583 (€2,500-€18,000) per hour. In an interview with Samuel Jagger for Website Builder Expert, Lucas shared that building relationships with high-ticket clients involves reaching out via email or a telephone call. He said they've experienced having their emails ignored. Lucas added that having a website is important for businesses.
Ryan Levacy, Affiliate Marketing/E-Commerce Consultant
Ryan Levacy, from Austin, Texas, is an affiliate marketing and e-commerce consultant. Ryan shared on a 2019 Quora post that he earns as high as 23% with some partners, with some cookie windows set at 180 days. Some of his merchants also pay fixed amounts, like $250 per sale. He added that the affiliate sites selling high-ticket items that are highly targeted can get away with less traffic and pay higher commissions. However, he said you can also earn a lot on affiliate sites with lower commissions but bring in much traffic.
Simeon Miglic, Entrepreneur
Simeon Miglic is an entrepreneur from Slovenia who focuses on affiliate marketing. In a YouTube video last August 14, 2023, Simeon shared that he earns $4,400 in one day in one company where he is an affiliate. In another campaign he showed on the video, he got $15,998.40 with 43 signups and 22 sales. Simeon suggested targeting high-ticket affiliate products with $1,000-$2,000 commissions per sale. He also recommends pre-framing potential customers and increasing conversion rates.
What skills are essential for high ticket digital marketing?
Marketing strategy development, persuasive copywriting, and sales and negotiation are skills essential for high ticket digital marketing. Be familiar with customer lifetime value and sales funnel optimization. Here’s how each skill could influence your success in high ticket digital marketing.
Conclusion: What is the best method for doing high ticket digital marketing?
Selling local lead generation is the best method for doing high ticket digital marketing. Local lead generation has high passive income potential and scalability. In high ticket digital marketing, you'll need to hustle to sell and manage product creation. If you're into affiliate marketing, there are unpredictable returns due to varying cookie duration. You basically lack of control over the quality of the product or service.
Unlike selling services or creating products, local lead generation involves the creation of website and using Google's organic traffic to rank it. You leverage local SEO to drive traffic. It requires minimal ongoing marketing efforts after the initial setup. The website is your digital asset over which you get full control. Meaning, you are the business owner.
Once the website is up, you have control over the pricing structure. You can select potential clients who can rent the website. A single client in local lead generation can pay you $500 to $3,000 monthly. With 5 websites rented to 5 small businesses, that's $2,500 to $15,000 each month or $30,000 to $180,000 a year.
Local lead generation is inherently high-ticket because of the demand for leads. In 2022, Ruler Analytics found out that 91% of marketers recognize that lead generation is their most important goal. A single high-quality lead is equal to potential earnings for businesses. Start a scalable online business that provides stable and predictable passive income with local generation. Learn more about local lead generation business model through our program.
