Is High Ticket Affiliate Marketing Legit? | The Major Catch to High Ticket Selling

June 6, 2024

High ticket affiliate marketing can be legit for those that build up a loyal audience base by publishing high-quality, authoritative content around a specific niche. Due to the expensive nature of high ticket affiliate offers, high ticket affiliate marketers need to establish a greater level of trust with their audience. This typically requires the ability to showcase niche expertise over an extended period.

Pat Flynn is one of the best examples of high ticket affiliate marketing done right. Pat Flynn has generated millions in high ticket affiliate revenue by promoting the marketing automation tool, ConvertKit, through his blog and podcast, Smart Passive Income. He has been able to do this because he has spent well over a decade building his reputation as a leading authority on the subject of online business. Pat has provided legitimate value to his audience by consistently publishing high-quality entrepreneurship content, so his audience is generally happy to use the products and services he promotes to achieve their business goals.

However, there is scammy activity that takes place in the high ticket affiliate marketing industry. For example, Enagic promotes a high ticket affiliate marketing program for its Kangen Water product. Although the high ticket affiliate program can pay well, it requires that the affiliate first purchase the product, which has no scientifically proven health benefits like it promotes. This has caused many people to continue the cycle of promoting an illegitimate product in an effort to make their money back through earnings from the company’s high ticket affiliate marketing program. 

Those who don't want to spend years building up online authority or want to avoid potentially getting sucked into scammy high ticket affiliate programs can consider an alternative online business model called local lead generation. Local lead generation entails setting up websites that attract customers for local service businesses. Each of these websites can generate between $500 to $3,000/month by selling the leads to real local service business owners who want marketing support. 

In the following article, we discuss further whether high ticket affiliate marketing is legit by breaking down how the business model works and comparing it to standard affiliate marketing. 

What is high ticket affiliate marketing and how does it work?

High ticket affiliate marketing explained simply is promoting expensive products online to earn a commission. According to sales and marketing firm Yesware, “high ticket” generally refers to products worth at least $1,000 in value. High ticket affiliate marketing works by generating traffic for a high value niche and promoting a high ticket affiliate product to earn hundreds or thousands of dollars per sale. 

Does high ticket affiliate marketing work?

Yes, high ticket affiliate marketing works. According to ZipRecruiter, the average high ticket affiliate marketer earns around $76,000/year. You only need to make a few sales to make a four or five-figure monthly income. Therefore, you can better focus your content and promotional efforts on selling your high ticket product instead of trying to promote many products with unfocused marketing. Many people don’t believe high ticket affiliate marketing is real because it’s hard to believe you can make a living on the internet without actually selling anything yourself. However, it's definitely real and many people like Chad Bartlett do it!

Is there a major catch to high ticket affiliate marketing?

Affiliate marketing can be a great passive income idea for young adults. However, the major catch of high ticket affiliate marketing is that selling expensive products requires a more complex and prolonged sales funnel. High ticket affiliate marketing is all about attracting an audience and building enough trust with that audience over time so they feel comfortable spending their money on the expensive product you’re recommending to them.

Most people spend considerably more time researching large expenses like cars or household appliances than they do for routine purchase. Northwestern Mutual’s 2019 Planning & Progress Study found that the majority of Americans are risk-averse. Spending large sums of money on a single product is a risk, which is why high-ticket affiliate marketing can be so tricky to get right. You need to get people to trust you as a source of reliable information and then say the right things over a long period of time in order to get sales. 

How do you succeed in high ticket affiliate marketing?

  • Choose a suitable niche - If you want to make high ticket sales, you need to choose a high ticket niche, like personal finance.
  • Find the right products to promote - High ticket means expensive products that can earn you thousands of dollars in commissions. Therefore, you can’t promote products from the Amazon Associate program because none of those products are high ticket.
  • Avoid limiting beliefs and doubts - Affiliate marketing is a great business model for those with the belief that they can succeed. If you don’t give your full effort and truly believe you can make money online by promoting products, you probably won’t make it.
  • Develop an affiliate ecosystem - For those looking for long-term success in high ticket affiliate marketing, creating an ecosystem of multiple customer touch points is a must. You should use various methods to reach your audience, like organic SEO blogs posts, paid advertising, email marketing, and social media.
  • Leverage tools to boost performance - Marketing tools are essential to compete in the modern digital landscape and they let you accomplish much more in less time. For example, you can use an email service like ActiveCampaign to automate email campaigns and sell your affiliate offer 24/7.
  • Learn digital marketing skills - Affiliate marketing is part of the digital marketing realm, which is why all successful affiliates are also capable digital marketers. Learning essential digital marketing skills like SEO and copywriting can enhance your potential dramatically. Taking an online course on high ticket sales (like Expand Your Horizons Academy) may help.

How to get started with high ticket affiliate marketing

You can get started with high ticket affiliate marketing by choosing a niche to focus on, creating a content strategy to attract and build an audience, and finding a high ticket affiliate offer to promote to your niche. 

1. Choose a niche

Choosing your niche is an essential step for successful high ticket affiliate marketing. By focusing on a single niche, you can more easily determine your target audience and create content that resonates with them. The best niches for high ticket affiliate marketing are:

  • Personal finance
  • How to make money online
  • Travel
  • Business software
  • Technology

The most important aspect of high ticket affiliate marketing is building credibility and trust within your chosen niche. According to the co-founder of MassMailer, Siva Devaki, “Sales is not about selling anymore, but about building trust and educating.”

2. Create a content strategy and stick to it to build an audience

In order to build an audience for high ticket affiliate marketing, you need to produce consistent content. The content is not only for people to enjoy, it’s also essential for search engine algorithms like Google’s PageRank to show your content to more people. You do not need a website to start affiliate marketing as there are multiple alternative traffic sources like YouTube, TikTok, or Facebook Groups to promote through. A content strategy for high ticket affiliate marketing can include:

  • Publishing blog posts
  • Posting YouTube videos
  • Sending out email marketing campaigns or periodic newsletters
  • Posting videos, graphics, pictures, or text on social media
  • Paid advertisements like Facebook ads or Google ads

For example, what if you choose to build an audience by creating content on YouTube? Social Video Plaza outlines that you should publish at least one video per week on the platform. The more often you can post high quality content that people enjoy, the more YouTube’s algorithm will reward you by helping people to find your channel easier. 

3. Find a high ticket affiliate offer in your niche to promote

Once you start seeing your audience grow, it’s time to find a high ticket affiliate offer within your niche to promote. Some examples of high ticket affiliate marketing programs are:

  • Authority Hacker - This educational website teaches people how to build highly profitable websites based on establishing authority in a niche. This is a great option for affiliates in the how to make money online niche. The potential commission payout is $1,979.
  • Goldco - As an alternative investment company, Goldco helps people prepare for retirement by investing in gold and silver. Their affiliate program can be extremely lucrative for people in the personal finance niche, with an average high ticket commission of around $3,000 per sale. 
  • Villiers Jet Charter - Travel bloggers and business affiliates can earn uncapped 30% commissions on flights booked through this charter network of private aircrafts.
  • Bob's Watches - For watch connoisseurs, an affiliate partnership with this company earns you 5% commissions on pre-owned Rolex sales.
  • Liquid Web - With this fully managed cloud and web hosting service, you can earn up to $7,000 affiliate commission from a single sale! This offer fits great in any blogger affiliate product stack. 

Many high earning affiliates like John Crestani and Robby Blanchard feel Clickbank is the site that has the most legit high ticket affiliate marketing program. Unlike the above examples, which are high ticket affiliate programs accessed directly through the businesses themselves, Clickbank is an affiliate network that hosts thousands of affiliate products. With a single Clickbank account, you can generate a unique affiliate link and promote up to 500 different high ticket items. Clickbank high ticket products can be very lucrative. For example, the social media ambassador training, AMBSDR, has an average conversion of $718.97!

Why find your high ticket affiliate offer after attracting an audience?

It’s better to find your offer once you already have an audience to promote to. Depending on how much content you produce, it can take a few years before you draw a consistent audience. The high ticket affiliate program you thought you were going to promote may no longer be available. Furthermore, you don’t want to appear too salesy in the beginning. It’s better to build authority in your niche so people trust you first. Then, you can start pitching them on why they should spend a large sum on your affiliate product. 

Bonus: Promote a few related low ticket affiliate offers

High ticket affiliate marketing is all about high ticket affiliate products, but that doesn’t mean you can't diversity your income streams. In fact, adding a few low ticket affiliate products that compliment your high ticket offer is the best way to go to increase your affiliate revenue. You may only get a few high ticket affiliate sales per month. Therefore, you can improve your chances of making money every day by throwing some cheaper offers into your monetization strategy. Many cheaper affiliate products even come with recurring commission, which can really add up over time!

What are the benefits of high ticket affiliate marketing vs low ticket?

High Ticket Affiliate Marketing

You make more commissions with less sales with high ticket affiliate marketing

Usually more profitable than low ticket because the profit margin is substantially higher

Easier to establish and focus on your target audience

Forces you to create something that’s built to last long-term

Low Ticket Affiliate Marketing

More people are able to afford the products you're selling

Less time needed to convince people to buy products

Greater chance impulse buying

Revenue is usually more stable

Is high ticket affiliate marketing hard?

High ticket affiliate marketing is hard because it takes time to build an audience and people spend extra time evaluating expensive purchases. Whereas you can get someone to buy an inexpensive item without much thought, it can take weeks or months to convert a high ticket sale. Therefore, you need a more comprehensive strategy for leading your audience to the point of purchase.

What is the hardest part of affiliate marketing?

The hardest part of affiliate marketing is generating traffic for your affiliate products. This is especially true if you're trying to get organic traffic through SEO. Besides an excellent content strategy to demand the right audience, you need to have patience and the ability to delay gratification for all your efforts. You can spend months or even years publishing content before you finally see your traffic increase. Many people can’t handle this. The biggest affiliate marketing scam is probably those courses that promise you can get rich quick with this business model, which leads many to give up too soon. 

Can you fail in affiliate marketing?

You can fail in affiliate marketing by making some of the classic beginner mistakes, including by not:

  • Having a clear niche
  • Diversifying income streams across multiple products
  • Building an email list
  • Tracking results
  • Promoting products that actually provide the user value

Affiliate marketing is like any other business. If you don’t work hard to learn the business model and consistently improve, you’re going to fail.

What is the failure rate of affiliate marketing?

The failure rate of affiliate marketing is a staggering 95% in the first year, according to Entrepreneurs Unstuck. Most people just don’t understand that it takes time to achieve success in affiliate marketing. They throw in the towel too early.

What should you avoid in affiliate marketing?

  • Signing up for too many affiliate programs - Pick a few products to focus on so your audience becomes very familiar with the benefits those products can provide them. 
  • Choosing a niche that doesn’t interest you - You’ll need to spend long hours researching and becoming an expert in your affiliate niche of choice. If the topic doesn’t interest you, doing the work can be tedious.
  • Trying to do everything yourself - Affiliate marketing is a business and businesses need support to grow. You're probably not an expert at everything so at some point you’re going to need help. Outsource areas you’re weak in so you can focus on the aspects you're strong in and make more money.
  • Taking extended breaks - Many people get into affiliate marketing because of its passive income potential. However, they assume they can go months without working on the business. If you do that though, the content you work hard to rank in search engines like Google and YouTube will be penalized. Publish consistent content to maintain your online presence and keep your audience engaged.

How long does it take to make money with affiliate marketing?

It takes around a year to make money with affiliate marketing on average. Of course, you could make a few one-off sales when you first start affiliate marketing. However, for a liveable, stable income, expect a year at least because it takes time for search engines to rank your affiliate content. For example, it’s common consensus that you should have at least 30 blog articles for Google to even notice your site. If you can publish at least one post per week for a year, you’ll likely have enough content for Google to start ranking some of your articles well enough so that your site traffic increases and you make sales.

How much can you realistically make from affiliate marketing?

You can realistically make $5,000 to $10,000/month with affiliate marketing, according to data from Glassdoor. Although there are some super affiliates that make hundreds of thousands of dollars, most people make between $11,000 and $120,000/year.

Is affiliate marketing profitable for beginners?

Affiliate marketing is profitable for beginners who get started creating content on free traffic sources like social media or YouTube. For these affiliates, all it takes is a few sales in the beginning to be considered profitable because there are no costs to start. Some beginner affiliates are even profitable starting with a website because you can buy web hosting with a free 1-year domain for as little as $2.95/month with Bluehost. Where beginners really struggle to be profitable is when they try using paid ads on Facebook or Google. New affiliates can lose thousands of dollars trying to run paid ads.

How much do beginner affiliate marketers make a month?

Beginner affiliate marketers make $0 to 1,000/month, according to Niall Roche of Authority Hacker. There’s no guarantee of income with affiliate marketing and many affiliates make next to nothing in the beginning. Over time, though, affiliate marketing efforts compound and you can earn a higher return on your efforts.

Can a normal person do affiliate marketing?

Any normal person can do affiliate marketing and be successful. Although the business model does take some persistence and understanding of marketing, it does not require a college degree or any advanced technical skills. However, most beginners might ask, “Is affiliate marketing scam or legit?” Affiliate marketing is a legitimate business model. Any normal person can turn this misconception around by succeeding in this industry.

Is affiliate marketing easy for beginners?

Affiliate marketing is easy for beginners to get into because it’s a low-risk business model anyone can get started with and there is tons of information online to guide you. However, these low barriers to entry are also a drawback because it means the market is highly saturated. Affiliate marketing may be easy for beginners to get started in, but the majority of beginners don’t last long-term.

Is it too late to start affiliate marketing?

According to Zippia, 81% of brands around the globe have affiliate marketing programs. It’s not too late to start affiliate marketing in 2024 because affiliate marketing is a growing industry that more and more brands are leaning on. It’s the most efficient form of marketing because you only get paid when you actually generate results. It’s a win-win scenario for everyone so it’s an industry that is here for the long-term.

What are the best high ticket affiliate marketing courses?

High ticket affiliate marketing for beginners can be much easier by learning from a high value affiliate marketing course. Although courses often aren't cheap, they are an investment into your future and help you remain disciplined in achieving your goals. If you're looking for some free online business insights and motivation, you can check out the Elevated Entrepreneurs podcast. 

High Ticket Affiliate Marketing Related Articles

  • High Ticket Affiliate Marketing for Beginners (Full Guide) - High ticket affiliate marketing is legit for beginners because they can earn around $500-$1,000 for every qualified referral, as per Phil Norris’ article on Authority Hacker. This article also features the top affiliate marketing tools beginners can easily use.
  • 32 Best High Ticket Affiliate Marketing Niches - Home security, education and learning, hobbies, movies, and pet essentials are some of the best high ticket affiliate marketing niches. Besides the 32 most profitable niches, this article also features the business model’s benefits and profit potential.
  • Top 30 High Ticket Affiliate Marketing Programs - Amazing Selling Machine affiliate program, Smartproxy affiliate program, Thinkific affiliate program, and affiliate program are among the top high ticket affiliate marketing programs worldwide. This article also tackles the niche, cookie duration, and commission structure of these programs.
  • Top 25 High Ticket Affiliate Marketing Products - NET-A-PORTER’s Irene Neuwirth jewelry collection, Thinkific’s Expand plan, Spocket’s Unicorn subscription, and Flywheel’s Agency plan are some of the top high ticket affiliate marketing products in 2023. This article also discusses the correct ways to advertise high ticket affiliate products.

Should you do high ticket affiliate marketing?

You should do high ticket affiliate marketing if you want to make a living online and can wait a few years to start making a good income. However, if you need to start making money fast to pay bills or you just want passive income faster, local lead generation may be a better option. As opposed to generating thousands of dollars a month after a few years, you can start earning that in a matter of months with local lead generation

Furthermore, it’s much easier to carve out a share of the market with local lead generation. Whereas affiliate marketing has been around for years, local lead generation is an online business model that is just starting to get popular. However, the opportunity won’t last forever. Now is the perfect time to establish some local lead generation sites for long term passive income. In a few years, the business model will probably be crowded like affiliate marketing is now. There are many great online business models you can make money with in 2024. If you want to grow your own successful online business, set a goal and be consistent in your efforts towards achieving it.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

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