Note: By the end of this article, you'll know if the Local Marketing Vault is right for you.
So you're looking to be a great marketer, but you don't know where to start.
Imagine helping business owners achieve their goals while making TONS of money.
You'd not only get loyal clients, but friends that refer others to throw money at you again and again...
Wouldn't that be amazing?
But you're skeptical. It seems a little too good to be true, doesn't it?
You're close to giving up on finding the right course.
But don't worry...
You're about to read the best online LMV review on the internet. And yes, I bought the course.
Oh, and can you guess what the best part is?
I'll be giving you the key takeaway from each module, so be sure and keep reading.
...And the real kicker?
I'm even going to give you a full campaign you can use to get clients now!!!
...So read till the end.
What Is The Local Marketing Vault At Its Core?
The #1 main selling point of the Vault is that it's jam-packed with proven funnels for 30 different niches, plus tons of trainings about automation technology to increase the effectiveness of your funnels.
There are also some great methods of communicating with business owners in a natural manner, including giving tons of free value up front.
But what's the purpose of giving them something for free?
That way you'll attract clients naturally, without feeling "salesy."
Get To Know The Training Platform
Before I dig into each module, I'd like to talk about the main menu itself.
How does it work?
When you receive $10,000 in revenue in a month, you can join this club.
What do you get for doing so?
A T-shirt and a plaque.
But does that even matter?
You just took in 10K in a single month, you're killing it!
Here are the other buttons found at the top of the Vault training menu.
Do you see the "Tech Conscierge"?
Here, you can purchase 1-on-1 technical assistance with a specific task, rather than till the Q&A.
What might you use this for?
We dive into this with a lot more specificity in module 21, so hang tight.
Next, you can see the "LMV Approved Partners"
So what does all of this mean?
Let's suppose that you want to focus in on sales without worrying about the techie stuff.
What do you do?
Get a Tech Partner and have a top Vault member do it for you!
But what if you don't like sales, and you want to learn the technology while getting paid?
You can find a sales person to work with!
Either way, there's somebody with proven skills to help you run your business.
What about that elusive LMV Store on the main menu?
This is where you can purchase additional programs like event replays and tickets to live events such as LMV Live and the brand new regional events that they've just started doing in 2020.
This is where you can purchase additional programs such as replays of their past live events and tickets to upcoming live events such as their LMV Live and brand new regional events that they've just started doing in 2020.
But what else is there?
One thing I thought interesting for newer members is called the LMV Accelerator.
It's basically a $997 dollar one-on-one training with the top vault coaches. The kicker here is that they keep you focused so you can get a client in your first six weeks.
There's more in the store, such as AdZombies run by Ken "Spanky" Moskowitz for outsourcing copywriting.
These guys murder the copywriting game, and come highly recommended by marketing agencies all over the world.
You don't have to be a Vault member to use this service, so check them out if you're curious!
Other items include memorabilia and their agency tools.
Want to see the tools? Keep reading and we'll show you in their corresponding module.
But first, let's address the 1,000 pound elephant in the room.
What's this Fundwise Capital button on the main menu?
As you can see, it's a way to get business capital to grow your business.
James and Jason make it clear that you should ONLY use this for business purposes, and not to create more debt!
What could you do with something like this?
You could use it to hire help, for one.
Think about the tech each client requires!
Wouldn't it be useful to have help with that?
Perhaps more importantly, use it to market your services.
How would you do that?
Boom! Just like that...
You've got a cheap source of some nice, warm leads for your agency.
Start Here (Module 1)
So why is there a "start area?"
This is where you learn things like how you can get help, and where you should focus. Here, you get familiarized with the vault, and there's some vital information in this module.
But what's so vital?
In the first welcome video, Jason goes through every single tab in the whole website, talking you through every aspect of the training platform.
And you know what's even more important?
He shows you how to properly post a question in the Facebook group so it gets answered by one of the Vault members.
In a moment, I'm going to tell you a powerful life hack you can use when talking to possible clients that will give you high status instantly.
But first, I want to talk about some things you need to know about this lesson.
Something I really liked was about positioning.
What do you call yourself when talking to business owners?
Most people call themselves an "SEO specialist" or "freelancer", but we want to stand out.
The Vault teaches you to speak directly to your prospective clients' problems, using terminology like "leads now" and "leads later" instead of talking about SEO or PPC.
One of the many suggestions for your title is calling yourself a "business growth consultant."
Sounds much better, doesn't it?
The vault teaches a well-rounded approach to engaging with business owners.
(There is, however, absolutely zero SEO training.)
So are you ready for the tasty little tidbit of information that I promised you?
It's a one-two punch that not only puts you in a position of power, but helps you identify your ideal clients.
When talking to a prospect, you "ask them a couple questions about their business to see if they're a good fit."
That's right. You don't just work with anyone.
The questions you ask will tell you about how quick they contact leads, their close rate, and other important information.
This type of positioning puts you in a position of power, and making sure to ask things like their current marketing budget will tell you if they're even somebody you want to be working with.
That way, you aren't wasting your time chasing down the wrong business owners.
How To Get Clients (Module 2)
So what exactly is in this module?
And more importantly, is it unique?
This is where the training gets scientific in its approach.
There's a daily checklist that you can use to stay accountable.
It's a simple spreadsheet that helps you build good business habits like prospecting.
Oh, and do you want to know my favorite little trick from this module that gets business owners wanting to talk to you?
I promise I'll let you in on the secret, but let me explain some other interesting aspects of this module first.
One of the mindset shifts you'll encounter is the art of "collecting no's."
First, you reach out to potential clients and offer a "free advertising action plan" that they can take and implement however they wish.
You then ask them the questionnaire I told you about in the first module and utilize that information to create a presentation.
You then proceed to impress them with your knowledge and enlightened suggestions.
The Vault Mindset (Module 3)
What's the thinking behind the vault method?
A portion of the training is dedicated to rewiring your brain to see this business as a numbers game.
But how is that done?
Jason uses such words as "consistency," "persistence" and "patience" to describe the steady action you need to take to achieve success.
What was the most valuable part of this lesson?
Aren't options a good thing though?
Technically yes, but the idea here is to put your back against the wall and struggle against all odds.
So do you want to know my favorite lesson in this module?
It's the part that says "just get five clients a year."
Basically, you think about it like this. Five clients paying you $1,000 a month equals $60,000 a year.
That's more than some people make at their day job working 40 hours a week.
Is he telling you to stop there?
Of course not. But if you only acquire five clients each year, you'll be on a good path.
I think it's a smart mindset, but you should want ten times that amount at least.
Learn Marketing Strategy (Module 4)
So what kind of strategy could we possibly be talking about here?
Isn't the idea to get clients and generate leads for them?
Yes, but there are other services you can offer, depending on their needs.
You start with a low-cost or low-risk service, and walk them slowly up to more lucrative offers.
The concept is called the Value Ladder.
But how does it apply?
So not only are we using the Value Ladder by offering our free advertising action plan to business owners, many of the vault campaigns also rely on this same principle.
But what's a good example to explain this?
One of the campaigns in the vault is for a gym. Basically, you offer a free 1-week pass to try the gym out.
Then after that trial period, you just upgrade them to a bigger package.
Pretty simple, huh?
Get To Know The Vault Services (Module 5)
So we understand that the LMV business model has lots of different angles... But how many?
Jason McKim puts it this way: "You help small businesses get more leads, sales and profits."
How do you categorize your services clients can better understand them?
There are three main categories that all successful businesses incorporate.
Jason teaches you that they are Brand, Customers Now, and Customers Later.
What does that mean?
Brand is what we see, hear and say about a business online. This is where reviews come into play, as well as their website and social media.
In a moment I'll show you a powerful tool you can use for several things, so keep reading!
But first- what makes up the category "customers now"?
That's where quick-acting lead generation services like paid ads come into play.
Customers Later? Well, that's where longer-term services like SEO come into play.
That's pretty standard, but what sets the LMV apart?
There's also training on optimizing a Google My Business or Maps Listing. This is what you see when you search for a local business on Google, and it's a valuable asset.
Another interesting service that fits into all three of the main service categories is video marketing. The result is brand exposure, social media growth, and even more customers.
But how do you achieve that?
Well, you utilize video marketing, post the video onto your client's Facebook page, and spend a small amount of money to get viewers.
But what do you put in the video?
Usually it revolves around frequently asked questions, with a "call to action" that prompts the person to get into contact. If done correctly, the questions are typically buying questions that show somebody is shopping, but hasn't found their service yet.
So what was the tool I promised I'd tell you about?
It's called Dashclicks, and you can use it to generate all kinds of reports, as well as outsource things like social media posts and SEO, though I don't recommend the latter.
Learn Sales Strategy (Module 6)
Now for the good stuff- no agency ever existed without the ability to sell their services.
So what's unique about the Vault sales method?
The first video talks about speaking from the client's perspective and the things they care about.
So what don't they care about?
Things like landing pages and SEO don't typically mean much to a client.
So how can you speak their language?
Talk about things like getting more phone calls, more sales and having more time in their day.
Other great nuggets include not ending a meeting without scheduling the next step.
So what's this Vault sales method, and is it easy to replicate?
It's called the Six Circle Close, and I'll tell you about it in just a minute.
But you know what I also liked about this lesson?
The concept of asking lots of "yes" questions during the presentation as a small psychological trigger.
They also mention asking questions like "how do you feel about that?" to get feedback and practice empathy.
What about your pricing?
You're taught to sell things as a package, giving a discount for bulk pricing.
And if they don't need all those services?
Jason teaches you to downsell, using techniques such as waiving your setup fee, or offering a trial for your lead generation services.
You can also offer just one initial service, such as running ads or doing reputation management to help business owners get more good reviews and avoid bad ones.
But what about the six circle close?
It's basically a slideshow that you use when selling your services.
Adding the visual component makes your offer more compelling, too.
Like discussed earlier, it puts everything into three easy to understand categories for your clients.
What about taking payments?
They teach you that, too. That means you're ready when it's time to get paid..
So I hear what you may be thinking now... What if they want you to teach their staff?
That's where the consulting option comes in.
This is also great if your clients get too curious.
Build Your Agency (Module 7)
Here, we start digging into our motivation for starting our own business.
Why are you here right now?
That's a great place to start.
Invisible forces drive us forward, and it takes a little soul searching for some folks.
Jason talks about growing up poor and his parents getting laid off.
That motivated him to never go through that again.
Nice rags-to-riches story, right?
So let's think about this...
Has anything painful in your past led you to want more?
It certainly has, and it helps to remind yourself.
He also talks about legally opening a business.
You want to start out as a Sole Proprietor, and then work your way to an LLC.
He then teaches you things you can write off, such as your investment in the course and your computer.
He even gives you some guidelines for naming your agency!
What about the cost of tools to run your agency?
Fortunately for us, marketing agencies typically face very few costs to begin with.
Even so, Jason goes into some strategies to avoid paying out of pocket for your tools.
And pricing strategies, does he offer any input on that?
As usual, the Vault doesn't leave you in the dark.
Pictured below, they break down pricing in a very detailed fashion.
Things like intake forms and business accounting tips help you feel more professional and confident, which makes the Vault so interesting.
Other services such as retargeting the traffic that businesses are already receiving and email marketing are also discussed as methods of bringing in clients.
So what happens once you get a client interested in moving forward?
Well, there's also a handy intake checklist to get all their business information in one place, meaning you won't go back and forth.
Again, it's all about looking confident, especially to your clients.
They have to know you have their best interests in mind, and that you aren't fumbling around.
What's A "Done For You" Value Ladder? (Module 8)
After teaching you about the Value Ladder, they dive deeper.
How will this help you exactly?
It gives you a clear starting place when prospecting, and shows you who needs your help.
So what's an example of this?
I'll give you a breakdown of the only example they currently have.
First, I want to explain that the Vault is built around this concept.
Jason and James' funnel hooks you by giving you a free training.
Then you schedule a call to talk about this business model and see if it's good for you.
And running your agency the vault way?
It operates on the same principle.
You offer a free advertising action plan to get business owners talking to you.
After that, you progress them up the ladder, starting with one or more services.
You then add more services in the future, until each client is worth around $1,000 per month.
So what's the value ladder in this module?
They show you how to offer a free "Brand Reputation Report", of all the reviews a business has received on Google, Facebook, and other places.
And if they have bad reviews?
You use it as a selling point.
And if they have a bunch of good reviews?
You congratulate them, and offer to protect that five-star status with reputation management!
Either way, you're in!