What is Local Marketing Vault?
They teach you how a local marketing model where you use paid ads (Facebook ads & Google Adwords) to generate leads for small businesses. Hair salons, plumbers, electricians, and countless other service niches. LMV gives you the training on how to prospect and do sales to get the client and how to run Facebook ad or Adwords, hopefully good enough to be able to keep the client paying you monthly longterm.
They also provide you with pre-built landing pages, which are Clickfunnel funnel pages.
How does local marketing vault help you make money?
Paid ads can help local businesses get more customers, yet there's a lot of different skills involved to run a successful paid ads campaign. Such as good copywriting, finding the right images, creating the right offer or hook, getting the targeting right.
A lot of business owners don't have the time to mess with all of that themselves. This is where you come in and manage the paid ads for them and in return, they pay you a monthly fee.
Sometimes you can't wait for a website to rank organically. What if a client needs leads right away? You need to run paid ads. It's an essential skill when you own a digital marketing agency.
LMV helps you master paid ads and sales. If you do a good enough job for your clients they will continue to pay you on a monthly basis and then you have the opportunity to scale your business to have multiple clients paying you monthly.
Remember, Revenue is Not Profit
They have this thing called the $10K club, where you get a t-shirt and a plaque when you hit $10K in revenue. But when you're running paid ads, most of that revenue is being spent to Facebook or Google Ads. These students are making 15%-20% management fee on their paid ad clients. So a $10K revenue yields $2000 in profiit.
This is the downside of running paid ads. Therefore, I love the skill of ranking websites in Google, getting free traffic and generating leads organically (the lead generation business), because paid ads are quite expensive long-term.
Pros
Lots of businesses need help with ads
Great Facebook group for getting help
Ads can generate leads quickly
Ads are much easier to learn than a lot of other digital marketing strategies
Cons
Ads can get expensive and don't guarantee return on investment
You have to first prospect & sell clients that you should do their advertising for them even though they never heard of you (difficult)
Clients can decide to leave you anytime they wish with no repercussions
How Much does Local Marketing Vault Cost? & What's Included?
Local marketing vault costs $5000 & they do offer payment plans on the call. According to their terms of service, you can request a refund between 72 hours of initial payment. Here's what's included for the price:
LMV Modules 1-21
LMV shows you how to prospect & get clients, how to do Adwords or run Facebook ads for local businesses, how to structure deals and how to scale. When you're running a social media or paid ad agency the most important aspect of the business is prospecting. It's the art of reaching out to business owners, grabbing their attention and then closing them to become your client. You have to convince someone that you never met to hand over their credit card over the phone. This is not easy.
Here's some of the strategies LMV teaches:
- Craigslist Lead Automation
- Cold Prospecting
- 10 Call Challenge (Cold Calling)
- 25 Email Challenge (Cold Email)
- Leads in Advance
- E-mail marketing
LMV's modules are thorough for starting a paid ads agency. But paid ads is only 1 skill in digital marketing. They do not cover local SEO.
Full In-depth Local Marketing Vault Module Summary
Worried about technical aspect of the business?
LMV Tech Concierge - you can purchase 1-on-1 technical assistance with a specific task, rather than waiting till the Q&A.
LMV Partnership Program
Next, we have LMV Approved Partners.
Let's suppose that you want to focus in on sales without worrying about the techie stuff.
No sweat!
You can get a Tech Partner and have a top Vault member do it for you!
On the other hand, what if you're really excited to get into the tech side of things, but sales is your absolute nightmare? You can find a Sales Partner to work with!
LMV Accelerator
It's basically a $997 one-on-one training with the top vault coaches.
Their goal is to keep you focused so you can get a client in your first six weeks.
You'll find more things in the store, such as AdZombies run by Ken "Spanky" Moskowitz for outsourcing copywriting.
These guys murder the copywriting game, and come highly recommended by marketing agencies all over the world.
Private Facebook Group & Live Coaching
There's a private Facebook group of over 3000 students. They also provide live coaching calls once per week.
Pre-built ClickFunnels Landing Pages
They have over 50 niches of funnels that you can swipe and use for yourself. These are pages that you'll be sending your paid traffic too. The copywriting and the design has been optimized to maximize conversions. This is good value & a big time saver.
Who are James Bonadies & Jason McKim?
But he realized that going this route wasn't going to provide the lifestyle that he wanted for his family, and he joined a lead generation coaching program called Job Killing ran by Dan Klein in 2014. (He's also my mentor) Few years later, he decided to shift his focus from getting clients to running his own coaching program with Jason, teaching paid ads, with Dan's help. Jason also dabbles in real estate, sources say he has $7 million worth of rental units.
Dan Klein is the OG mentor that taught me and Jason how to make money online by ranking websites in Google that generate leads for small businesses. We now have 7000 students and counting. Click here for more info.
Jason is the guy that's teaching the students the actual skill of paid traffic in LMV. James is more of the motivator and helps promote the program.
Local Marketing Vault vs. Job Killing
VS.
Local marketing vault and Job Killing often get compared because Jason first got started in JK & then Dan (mentor of JK) helped Jason get LMV up and running. Dan is a partner in LMV and provided LMV with a lot of the knowledge on running an online coaching program since Dan got started in 2014 with JK. At least 3 years before LMV got started.
The main difference, between these program is that JK teaches you how to generate free traffic by ranking sites with SEO. Local marketing vault focuses only on paid traffic.
Job Killing is still going strong today with 7000 students.
Instead of creating FB ad, in JK, you create websites that rank at the top of Google.
The great thing about these sites is that you own them. The top spot in organic is valuable because there's only 3 spots. So once you have this position, there are many business owners that would want to get those leads from you.
With paid traffic, the business owner can easily hire another paid ad agency and get similar results.
Top spot in organic search requires SEO skills to attain. Paid ad only requires a credit card. So it's much more rare plus its free traffic & leads are higher quality. Which is why once you own a top ranked website, it's a lot easier to keep your client long-term. In my experience, it's been the most consistent passive income source.
For more info: Dan's local lead gen program
Above picture was taken at LMV live event where they had Jordan Belfort, the Wolf of Wallstreet, as keynote speaker.
Dan Klein also spoke at that event.
Both JK & LMV do live events. It's a lot of work, but building a culture has a lot of advantages.
Local Marketing Vault vs. Wealthy Affiliate
Wealthy Affiliate is a blogging platform where you learn to rank for product / course reviews to promote Wealthy Affiliate as an Affiliate or other affiliate programs like Amazon. The issue with affiliate marketing is the payout if very low. Wealthy Affiliate's payout is $8 for the first month $19 special offer, then $23.50 per month after that.
Getting small business owners to pay you $500 or more per month to generate leads for them is a much more lucrative business model with paid ads like how Local Marketing Vault teaches. And it can become even more lucrative when you generate leads with free traffic like what we teach in Job Killing.
is Local Marketing Vault Worth it?
Local marketing vault training is legit and because they provide on-going support and live weekly coaching, if you're serious about starting a paid ads agency, it is worth it. You only need to land few clients to make your money back. This will require persistent effort in prospecting, setting up meetings with business owners that don't know you, explaining to them why you're the person that they need to generate more customers. You gotta be willing to put yourself out there, go through rejections with an attitude of indifference.
Let's consider the pros and cons of the business model of running a paid ads agency.
Advantages of Local Marketing Vault's Business Model
Challenges of Local Marketing Vault's Business Model
Advantage of the Job Killing Business Model
In Job Killing, you rank your own websites at the top of Google's search engine which means you're generating leads with free traffic. The great advantage of this is that now you are able to give small business owners FREE leads as a trial to convince them that you're the real deal. You don't even need to take their credit card to show them that you can generate leads and help them make money. You can do flat fee deals or deals where you make commissions on what they make. So it's no risk for the business owners. You get paid when the business owner gets paid. This removes so much of the hurdle, because your leads will always be profitable for the business owner.
Conclusion
Local Marketing Vault is not a scam. James and Jason are legit dudes and if you put in the work, you can take their teachings and make money managing paid ads for clients. It's one of the better online businesses, no hassle of dealing with heavy saturation or physical products.
However for me, I like owning my websites and generating free traffic with it because its more stable long-term. I don't have to always rely on clients' credit card to run traffic.
Paid ad clients are also not consistent long-term either, since running paid traffic is expensive. Clients are always trying to find better deals for leads.
However, when you own your own website that ranks in Google, those clients stick with you longterm. This tree service site of mine has been paying me $2000 since 2015.
Paid ads clients will never last that long.
Today I don't tough paid ad clients for that reason. Takes too much on-going effort to maintain them and the results are not fully up to your control because ad costs can fluctuate overtime.
Another Coaching Program?
Dan Klein is the guy that taught me how to create these digital properties that make money long term. He also taught James & Jason. His coaching is also top tier, very high level entrepreneur with a net worth of $25 million.
I've been working closely with him over the last 4 years. He has helped many people build their businesses up including James & Jason.
I would like to register for the free training
Very interested on learning how to build an online lead generation business. This post is very helpful and would love to know more on how to get started with the LG Biz. Thank you for putting so much time and thought into this post, it was very informative.
very inspiring