Local Marketing Vault (LMV) is an ads agency training program by James Bonadies and Jason McKim. LMV teaches you how to earn money by running ads for small businesses. You will use paid ads, like Facebook Ads and Google AdWords, to get leads for small businesses such as hair salons, plumbers, and electricians. LMV shows you how to find clients, sell your services, and run the ads. You also get ready-made landing pages using ClickFunnels.
The downsides with an ads agency is that clients usually stay for 3-6 months, making it hard to keep a steady income. Most of the money you make goes to paying for the ads, leaving you with a small profit. Some people prefer using free traffic methods, like getting websites to rank high on Google, which can be cheaper in the long run. An ads agency business is risky and costly.
Reviews for Local Marketing Vault are positive, with a 4.8/5 rating on Trustpilot. 90% of over of 970 reviews are positive. All verified reviews are also 5 star positive.
This review by Wiegert summarizes what students of LMV praise about the programs. He highlights the comprehensive training and Q&A calls as being very helpful. The responsive community is also mentioned as a big help. Criticism point out the aggressive marketing, low success rates, and limited refund policy. They also highlight the high risks involved in paid ads and the amount of sales involved in the business.
In this article, you will discover how the ways to generate leads using paid ads as taught by LMV. You will also learn all about the programs they offer and if students are successful. I will also talk about LMV's founders and business model.
Local Marketing Vault Pros and Cons
Pros
Includes tools and pre-built templates.
Weekly live Q&A sessions
Supportive community with over 6,500 members
Cons
An ad agency business is highly competitive
High initial investment can be a barrier for beginners with little capital
Many of the content are too advanced for complete newbies
Price
Local Marketing Vault costs $89/month or around $5,000 depending on the program.
Refund Policy
Local Marketing Vault's refund policy depends on the program. Some come with a 72-hour money-back guarantee.
Reputation
LMV has a positive reputation
LMV is great for those who really want to learn ads. But it’s just not for me. There’s just too much selling involved, which I did not expect. I’m constantly looking for clients and trying to sell my agency. I actually also found out about JK while enrolled in LMV. I prefer their local lead generation strategy as you don’t have to do much sales and there are lesser risks for the clients.
How to Generate Leads Using Paid Ads?
Generating leads using paid ads involves creating targeted advertising campaigns to reach specific audiences. Local Marketing Vault focuses on Google and Facebook ads. Use precise targeting to reach specific audiences based on demographics and interests. Create compelling ads and landing pages drive conversions. Regularly monitor and optimize campaigns to improve performance and reduce costs.
Free organic methods often take a long time to grow. Organic methods are best in the long-term. Paid ads offer immediate visibility and traffic. Paid methods are often best for new businesses.
What Do You Get With Local Marketing Vault?
LMV Modules 1-21
LMV shows you how to get clients and run Google and Facebook ads for local businesses. You also learn how to structure deals and how to scale. With a social media agency, the most important aspect of the business is prospecting. It's the art of reaching out to business owners and then closing them to become your client. You have to convince someone that you never met to hand over their credit card over the phone. This is not easy.
Here's some of the strategies LMV teaches:
- Craigslist Lead Automation
- Cold Prospecting
- 10 Call Challenge (Cold Calling)
- 25 Email Challenge (Cold Email)
- Leads in Advance
- E-mail marketing
LMV's modules are thorough for starting a paid ads agency. But paid ads is only 1 skill in digital marketing. They do not cover local SEO.
Full In-depth Local Marketing Vault Module Summary
Worried about technical aspect of the business?
LMV Tech Concierge - you can purchase 1-on-1 technical assistance with a specific task. This is an option instead if until the Q&A.
LMV Partnership Program
Next, we have LMV Approved Partners. Let's suppose that you want to focus in on sales without worrying about the techie stuff. You can get a Tech Partner and have a top Vault member do it for you. What if you're really excited to get into the tech side of things, but sales is your absolute nightmare? You can find a Sales Partner to work with.
LMV Accelerator
It's basically a $997 one-on-one training with the top vault coaches. Their goal is to keep you focused so you can get a client in your first six weeks. You'll find more things in the store, such as AdZombies run by Ken "Spanky" Moskowitz for outsourcing copywriting. These guys come highly recommended by marketing agencies all over the world.
Private Facebook Group & Live Coaching
There's a private Facebook group of over 3000 students. They also provide live coaching calls once per week.
Pre-built ClickFunnels Landing Pages
There's a private Facebook group of over 3000 students. They also provide live coaching calls once per week. They have over 50 niches of funnels that you can swipe and use for yourself. These are pages that you'll be sending your paid traffic to. The copywriting and the design have been optimized to maximize conversions. This is good value & a big time saver.
Who Is Local Marketing Vault For?
Are Students of Local Marketing Vault Successful?
Local Marketing Vault has had thousands of students complete the programs. There are many who post stories of their success stories online. One of them is Sean, who makes $270,000 a year from his SMMA.
Local Marketing Vault Student Makes $270,000 Per Year In His SMMA Business
Sean's Background and Story
Sean is an ex-internet marketer who turned his career around after selling his company and serving in the military. He discovered his true passion after joining the Local Marketing Vault (LMV) program. He shared that the focus of the program is on Google pay-per-click and Google My Business. This shift in focus helped him move past his initial burnout. It rekindled his interest in a new marketing niche.
How Sean’s Business is Doing Today
Sean's business is currently doing well. His strategy is to focus on smaller clients that earn between $270,000 and $300,000 annually. These clients make over 70% profit, most of them are from local businesses. Sean also has some big clients like Diamond Bank and Southwest Brokers. He successfully uses Google My Business and Google Local Services to grow these businesses.
Lessons Sean Learned on the Biggest Challenges He Faced
Client Selection: Sean learned the importance of focusing on genuine clients . He found this better than just chasing high-paying ones.
Business Model Shift: He works directly serving clients. He found this more rewarding and profitable than working with white-label companies.
Mindset Importance: Sean emphasizes the significance of mental shifts in business. He particularly talks about understanding and adapting to client needs for success.
Client Size Realization: A key lesson for him was that smaller clients can be just as profitable as big ones. He proved that small clients provide stable and consistent business opportunities.
Advice for Marketers: Sean advises new marketers to actively apply what they learn. To embrace success and boldly accept change.
What's not mentioned in the interview: Ashton Wilson's revenue number of $10,900 per month is not all profit. In paid ads agency, the profit margin is around 15-20%. Sean's take home income is significantly less than the reported number.
It's difficult to keep a paid client long-term. A follow up interview would be necessary to see if Ashton was able to retain this client past 6 months.
Who Are James Bonadies and Jason McKim?
James Bonadies is a co-founder of Local Marketing Vault, a company that helps small businesses improve their online presence and generate more leads through digital marketing strategies. With a background in marketing and entrepreneurship, Bonadies, alongside his partner Jason McKim, created Local Marketing Vault to provide training and resources for local business owners to succeed in the competitive digital landscape. Their programs include step-by-step guidance on using tools like Google Ads and Facebook Ads, as well as strategies for effective online advertising. Bonadies is known for his practical approach to teaching and his commitment to helping businesses grow by leveraging the power of the internet.
Jason McKim is the other co-founder of Local Marketing Vault. He is the guy in LMV that teaches the students paid traffic. James is more of the motivator and helps promote the program. Jason worked a "real job" as a financial consultant, but hated it. So he learned SEO on the side and started working with a law firm. After a while, he decided he can be doing this on his own and for more than one company. He kept mastering his craft about SEO and paid traffic. Started his own agency and got few clients. Then Jason and James met one day at a seminar.
Jason first got started in with Job Killing (JK). His mentor Dan then helped Jason get LMV up and running. Dan is a partner in LMV and provided LMV with a lot of the knowledge on running an online coaching program.
Dan Klein is the mentor that taught Jason how to use SEO to generate leads for small businesses. He teaches this rank and rent method in his training program, formerly called Job Killing. The program currently has over 7400 students, with me being one of them.
Local Marketing Vault vs. Job Killing
VS.
The main difference between these programs is on the lead generation strategy. JK teaches you how to generate free traffic by ranking sites with SEO. Local marketing vault focuses on paid traffic to generate leads. Instead of creating FB ads in JK, you create websites that rank at the top of Google. This creates low-cost free-flowing leads.
The great thing about these sites is that you own them. The top spot in organic is valuable because there's only 3 spots. So once you have this position, there are many business owners that would want to get those leads from you. Top spot in organic search requires SEO skills to attain. Free traffic often creates quality leads. This is because these people are actively searching online. Which is why once you own a top ranked website, it's a lot easier to keep your client long-term. In my experience, it's been the most consistent passive income source.
Paid traffic can be very expensive and risky. Success is not guaranteed. You will need to invest a lot in testing ads. Paid leads are also lower in quality and have lower conversion. This is because most people who see the ads are not that interested. A lot of people also do not trust ads and rarely click on them.
Above picture was taken at LMV live event. They had Jordan Belfort, the Wolf of Wallstreet, as keynote speaker. Dan Klein is also among the speakers in the event. Both JK & LMV do live events. It's a lot of work, but building a culture has a lot of advantages.
What Is the Average Cost Per Lead of Facebook Ads?
The average cost per lead of Facebook ads is approximately $5. This estimate can vary based on several factors. This includes the industry, ad quality, audience targeting, and competition. For example, the education sector sees an average CPL of $7.85, while the technology sector averages around $12.07 per lead, as reported by AdEspresso.
Different industries have different CPLs based on their unique dynamics and competitive landscape. Strategies to lower CPL include optimizing ad placements and improving audience targeting. Hootsuite found that businesses that regularly test and optimize their ads reduce their CPL by up to 30%.
What Is the Average Cost Per Lead of Google Ads?
The average cost per lead (CPL) for Google Ads varies by industry, but overall, the average CPL is about $40.74. Some industries see lower costs, such as Automotive Repair and Parts, which average around $21.12 per lead. More competitive sectors like Attorneys and Legal Services can see CPLs as high as $111.05. Cost is influenced by the keywords competition level, ad quality, and targeted audience.
A study by HubSpot found that businesses with high-quality scores can reduce their CPL by up to 50%. For most industries, the cost per lead has been increasing every year. This is due to rising competition and economic factors. According to a report by eMarketer, the average CPL for Google Ads has increased by 15% over the past three years due to heightened competition.
Best Ways to Generate Leads for Small Businesses
There are several ways to generate leads for small businesses. Using SEO to rank websites and attract leads who are actively searching. Blogs and videos can also help attract organic traffic to your website. Optimizing your Google My Business profile also increases visibility in local searches. This includes keeping your information accurate and encouraging customers to leave reviews. Networking and partnerships with other local businesses can also lead to referrals.
Then there are the paid strategies, such as paid ads and email marketing campaigns. Social media ads such as Facebook and Instagram ads create immediate traffic. Google ads can also be cost-effective depending on the niche. Email marketing campaigns and cold calling are some of the more traditional methods.
Every strategy has its own advantages and challenges. Knowing your market can help identify the most effective lead generation strategy.
Why I Prefer Sustainable Organic Leads
I like owning my websites and generating free traffic with it because its more stable long-term. I don't have to always rely on clients' credit card to run traffic. Paid ad clients are also not consistent long-term either, since running paid traffic is expensive. Clients are always trying to find better deals for leads. However, when you own your own website that ranks in Google, those clients stick with you long-term. For example, I have a tree service site of mine has been paying me $2,000 a month since 2015.
Paid ads clients will never last that long. Takes too much on-going effort to maintain them and the results are not fully up to your control because ad costs can fluctuate overtime.
Dan Klein is the guy that taught me how to create these digital properties that make money long term. He also taught James & Jason. His coaching is also top tier, very high level entrepreneur with a net worth of $25 million. I've been working closely with him for many years. He has helped many people build their businesses up including James & Jason.
Hi, Im a Registered Nurse in the but Philippines, I have a day job and planning to transition to online business/income source. Also not a tech person, I can only do email, a liittle of facebook and messenger including a little of knowledge computer actually totally newbie.
Question? Can I do the business model you are offering? How expensive is the fee? Because here in the Philippines we dont have enough to avail this king of proposition although eager to do the online business.
I hope ypu can enlighthen me better according to my description of myself and situation.
I look forward to hearing from you soon.
Thank you!
Digs Jamer, RN
Hi Digs, look at https://ippei.com/best. As long as people are always looking to Google for local small businesses, then this business model will work for you no matter the country. If people don’t use Google as much, it might not work.
I would like to register for the free training
Very interested on learning how to build an online lead generation business. This post is very helpful and would love to know more on how to get started with the LG Biz. Thank you for putting so much time and thought into this post, it was very informative.
very inspiring