Travis Marziani’s Passion Product Formula Review: Amazon FBA Strategy, Issues, & Alternatives

What are Passion Product Formula Pros and Cons?

Pros

• It offers 1-on-1 coaching with Travis or a certified coach.
• The course is updated regularly.
• Travis Marziani is a 7-figure Amazon seller.
• It provides access to Travis’ 4 e-commerce courses.

Cons

• It uses Amazon PPC as its main marketing strategy.
• Amazon FBA is not Travis’ main online business.
• It takes time to build a following and promote your Amazon products.
• Amazon FBA requires a high investment for physical inventory.

Price: Passion Product Formula costs $997.

Refund Policy: Passion Product Formula offers a 14-day money-back guarantee.

Origin: Passion Product Formula was created in 2019.

What Does the Passion Product Formula Teach?

1. Creating a Winning Product Idea - Travis uses the Idea Generator method to create tons of creative and unique ideas for your dream Amazon FBA product. You develop a potential product line or brand that resonates with your passion or hobbies.
2. Ensuring a Product Idea is Feasible - Use social media platforms to determine a product idea’s feasibility. You won’t use any research software. Plus, you build a community around your passion product even during the pre-planning stage of your business.
3. Building a Powerful Brand - The course teaches 7 steps to creating a name-brand Amazon product that sells at a higher price. You also learn to nurture loyal customers who become frequent buyers.
4. Securing a Manufacturer - Travis guides you in becoming good negotiators and finding reputable manufacturers. You learn to adopt the best strategies for shortlisting potential partners and saving thousands of dollars from poor sourcing mistakes.
5. Crowdfunding To Raise Capital - Understand how crowdfunding (Kickstarter) works and how you can gather significant initial investment from interested customers. You get tips on building a solid following and tested email templates for outreach.
6. Setting Up a Legal Business - Travis teaches you legal hacks in setting up your Amazon FBA business and securing trademarks, certifications, licenses, and other paperwork. You learn to do everything instead of hiring an expensive lawyer.
7. Preparing for Your Product Launch on Amazon - Get proven tricks on how to master Amazon’s algorithm and optimize product listings for more sales. You also learn Travis’ SEO structure and PPC techniques to top Amazon’s listings.
8. Driving Tons of Sales and Reviews - Gather proven strategies for making hundreds of product sales on your first Amazon launch. Travis helps you generate demand for your products so potential customers leave reviews after purchasing.
9. Scaling Your Amazon Business - The course teaches you to maximize other platforms like Google and Facebook Ads, YouTube, and Shopify to grow your business online. You get access to Travis’ scaling methods through the e-commerce bonuses courses in the program.

What are the Courses Included With Passion Product Formula?

• Google Ads Course - Learn to optimize your ads across Google Search using Travis’ personal strategies.
• Shopify Course - Get expert advice on creating your storefront on one of the most popular e-commerce platforms online. This also focuses on using customer data for business scaling.
• Facebook Ads Course - Understand how the Facebook algorithm works and how to tweak it in your passion product’s favor. Travis teaches you to set up ad campaigns, determine your target audience, and create the best sales offer.
• YouTube Course - It teaches you to utilize YouTube for a better brand and product presence. You also get guidance on how to drive additional traffic to your Amazon FBA store.

What Do You Get With Passion Product Formula?

• 11 detailed video modules with 117 lessons
• A bonus module for Travis’ personal strategies, tips, and methods
• 2 one-on-one coaching sessions with Travis Marziani
• 6 weekly group Q&A training calls
• 3 checklists and 2 worksheets
• Lifetime access to the Facebook Mastermind Group
• Shopify Course
• Google Ads & Facebook Ads Course
• YouTube Course

What is the Passion Product Formula Login?

The Passion Product Formula login page is where students can login to their dashboard and access the course and bonus material.

Who is Passion Product Formula for?

Passion Product Formula is for beginners and experienced Amazon FBA sellers and business owners. It offers entry-level information and expert systems that any individual can understand and adopt. It’s also for people who want to sell products they love or are passionate about and those who want to transition into or shift to the Amazon platform. However, Passion Product Formula is not for those who want stable income. It’s not suited for people who don’t want to create physical Amazon products and use paid advertising.

Is Passion Product Formula Suitable for Beginners?

Passion Product Formula is suitable for beginners who are committed to building a business around their passion. It provides a clear, step-by-step guide and crowdfunding options to minimize startup costs. However, beginners must be prepared for significant upfront investment, a steep learning curve, and active involvement in running ads.

Are Passion Product Formula Students Successful?

Many Passion Product Formula students are successful, according to the course’s website and blog section. Travis features many students on his YouTube channel and they discuss their profit margins, sales, and expenses. Andrew Konesky made over $330,000 in Amazon sales within 12 months after taking the course in 2020. He sold a tool wrangler for Dewalt batteries and tools.

AJ Rantz joined Passion Product Formula in 2019. He generated $500,000 in product sales in just 12 months selling Cocktail Cards. Now, he’s a 7-figure Amazon FBA seller.

What are Passion Product Formula Reddit Reviews?

There aren’t many candid reviews from actual students off of his platform, but I found interesting testimonials on Reddit. One Redditor said the training videos in Passion Product Formula are good and detailed and that all the info you get in this course is what you need to start selling on Amazon.

This Reddit user realized the content he found in Passion Product Formula was information that already exists on Travis’s YouTube channel. He also said the course was low quality, but the Facebook Mastermind Group was worth it.

Another Redditor revealed experiencing refund issues after saying the course wasn’t fit for him. Travis’ team hasn’t given him a refund after asking multiple times even though they have a 14-day money-back guarantee

How Does Passion Product Formula Compare to Other Amazon FBA Courses?

Compared to other Amazon FBA courses, Passion Product Formula focuses on selling products you’re passionate about, making it great for those wanting a personal connection. Other courses prioritize profitability and scalability with lower upfront costs, focusing on private labeling. Passion Product Formula is ideal for passion-driven businesses, while others are more suited for profit-focused individuals who want to scale quickly.

Who is Travis Marziani?

Travis Marziani is a 7-figure e-commerce seller and Amazon FBA coach. He is the owner of Passion Product LLC, Performance Nut Butter, and BDancewear. After working 9-to-5 jobs, he read the Four Hour Work Week by Tim Ferris and sought out a way to earn passive income.

He started selling online in 2013 by creating a dancewear brand with his mother, called BDancewear. Then, he launched his Performance Nut Butter Brand in May 2017. Travis has developed brands on Instagram and Facebook, raised over $15K on Kickstarter, and made 7 figures in FBA income. He also sold Performance Nut Butter for almost $1.1 million while keeping a 25% stake.

Travis helped his students launch their own passion products on Amazon through his Passion Product Formula course. Today, he shares free tips on YouTube about Amazon FBA, Shopify, Google ads, and more to drive traffic to his courses. He has over 315K subscribers on his YouTube channel and has an active podcast called Effective Ecommerce Podcast. Previous podcasts he hosted over the years are The Passion Product Show on Google podcasts and Build My Online Store podcast with Terry Lin on Apple podcasts.

What are Travis Marziani’s Other Programs?

• Passion Product Fast Track is a $97 beginner-friendly course that teaches you the fastest way to start an Amazon FBA business and make your first $1,000. It’s for anyone who has no experience in Amazon FBA or passion products. It offers step-by-step video lessons, manufacturer spreadsheets, launch checklists, a product research lesson, and a mystery gift worth $197.
• Product Research Challenge is a $7 live coaching program that focuses on Amazon FBA product research. You get 1 hour-long live calls daily for 4 days with Travis. The program provides information on the best tools and software to use for finding a profitable product.
• Passion Product Incubator is a 6-month 1-on-1 mentorship for serious entrepreneurs who want a personalized Amazon FBA lesson structure. You work with a dedicated coach from Travis’ team, a validated product idea, DFY listings & photos, and a DFY PPC campaign launch (first campaign only). The program price is disclosed after application is approved.

What is Travis Marziani Net Worth?

Travis Marziani has an estimated net worth of between $1 million and $4 million. This number is an approximation involving his course sales, YouTube earnings, and e-commerce store income. According to Side Hustles Database, Travis sold Performance Nut Butter for $1.1 million in 2021. And based on the Passion Product Unlimited page, the company has generated over $10.4 million in sales over 11+ years in e-commerce. While these are not Travis’ exact net worth, these are the closest information we found online.

Is Travis Marziani a Scam?

Travis Marziani is not a scam because his Amazon FBA strategy has worked for many students. Some even claim earning over $1,000 in their first month to making $100,000 in just 6 months. He also has over 458,000 YouTube subscribers skimming through his Amazon FBA videos.

What is Travis Marziani’s Claim?

Travis Marziani claims that students of Passion Product Formula can make $100,000 in sales within a year of selling. He also claims that his e-commerce method can help you gain time and financial freedom. Travis said that traditional Amazon wholesaling and private labeling businesses aren’t feasible anymore.

Is Travis Marziani’s Claim Achievable?

Travis Marziani’s claim of making $100,000 within a year of selling passion products on Amazon FBA is achievable, given:

• you can drive following and traction before product launch.
• you have high profit margins after Amazon fees.
• your product is standard-sized so fulfillment fees stay at $2.50–$6 per unit.
• you have the budget to stay in stock.

However, it’s difficult to build customer buzz around products that have similar listings on Amazon. According to Jungle Scout, 47% of Amazon sellers have made under $25,000 in lifetime profits. Only 5% have reached $50,001 to $100,000 and 10% have hit $100,001 to $500,000. Earning $100,000 isn’t possible for everyone because of returns and Amazon fees like referral and fulfillment costs. Plus, you’ll spend on PPC to stay ranked on the platform.

What are the Top Amazon FBA Challenges?

1. You need sufficient capital to begin. Anticipate investing at least $15,000 for a passion product or private label products. It also takes time to see profits. Sellers regularly report over 6 months to get the business off the ground.
2. Negotiating with suppliers is intimidating. It’s a specialized skill. If you can’t make a good deal, your business could go under before even launching.
3. You need Amazon PPC to continuously drive sales. Many sellers use paid advertising to rank their products on top of the search results page. Some have a high-level of knowledge of Amazon SEO that you can’t compete with as a beginner.
4. Amazon’s Terms of Service are extensive and ever-changing. You must also follow state and federal selling and tax rules. If you do not follow their TOS (even if it’s unintentional), Amazon can suspend or ban your account.

Is Amazon FBA Profitable in 2025?

Amazon FBA is profitable in 2025 if you can find product categories that aren’t dominated by big brands or suppliers that undercut everyone’s prices. Brian Connolly reveals that only 28% of sellers earn above 20% profit margins. 57% of these sellers earn a little over 10%, while 13% haven’t seen any profit with their Amazon business.

Amazon FBA became more competitive in recent years as more companies that can operate on thin margins joined FBA. Today, it takes third-party sellers more skill and patience to find lucrative niches and use product listing optimization & PPC advertising strategies. Sellers are also getting more involved with product innovation to differentiate themselves from the competition. Consistent success with Amazon FBA involves mastering more skill sets.

What are the Best Alternatives to Passion Product Formula?

• Honest FBA by Tom Alexander and Alex Daniel is an Amazon FBA course that teaches private labeling and exit strategies. It provides over 170 lessons on the basics of Amazon FBA, from product research and supplier sourcing to product launch and marketing.
• Ecom Degree University by William Rivera is an online training course that focuses on Amazon FBA & FBM. It offers personalized coaching, DFY product sourcing, AI tools, and lessons on Shopify dropshipping.
• Elite E-Commerce FBA Blitz by Tay, Mar, and Shofi is an Amazon FBA coaching program that teaches you to start an online business and make $10,000 monthly. It gives access to the SSS Framework, weekly Zoom calls, pre-made templates, and group strategy coaching calls monthly.

Final Verdict: Is Passion Product Formula Worth It?

Passion Product Formula is worth it for those who are committed to investing significant time, effort, and capital in building an Amazon FBA business, specifically for selling products they are passionate about. Travis Marziani offers a detailed roadmap, including numerous step-by-step modules, to help course participants understand the business model, from product ideation to crowdfunding and launching on Amazon.

While the course offers solid training and practical tools, the model itself requires consistent effort, investment, and the ability to manage complex logistics and advertising costs. For marketers already with solid ad budgets or those comfortable handling ongoing expenses, this course can provide value, but for those with limited resources or looking for passive income, alternatives like local lead generation may be a better option.

Local lead generation is a better alternative because it offers a more sustainable and less operationally intensive model, as it focuses on organic rankings and generating leads on autopilot, which requires less active management and ongoing ad spending.

Is Local Lead Generation More Sustainable Than Amazon FBA?

In my experience, local lead generation is more sustainable than Amazon FBA because it allows you to keep more of your profits since you avoid Amazon’s hefty fees. It’s like running your own Chutters store in Littleton, New Hampshire. You make your own candies and sell them directly to customers. The store is yours, so you avoid that factory fee and keep more of your sweet profits. The only significant costs are website hosting, SEO, and lead management tools. As your leads grow, you can retain more revenue and have control over your pricing, avoiding fee increases. In local lead generation, you maintain complete control over your business model, marketing strategies, and website. You decide when and how to adjust your approach. In contrast, Amazon’s ever-changing rules and algorithms can abruptly impact your business, leaving you with little flexibility.

While competition in local lead generation exists, it’s more manageable because you can target specific local markets. This allows for greater niche opportunities compared to Amazon’s saturated, global marketplace. You can optimize for less competitive keywords and earn $500 to over $2,000 per ranked site.

Why is Local Lead Generation the Best Online Business for Recurring Income?

Local lead generation is the best online business for recurring income because you have full control over the business. You decide who to send leads to and how much you charge per lead or per month. Local lead gen offers more direct, personalized engagement with clients, builds stronger community ties, and delivers higher conversion rates by targeting a specific, localized audience. For instance, my lead gen site Pomona Superior Roofing 2254 South Garey Avenue Pomona, California 91766 909-352-4452 https://www.pomonasuperiorroofing.com/ drove $74,336 in revenue to my client’s business for bringing in 8 high-quality leads. I got paid $3,716.80 for a 5% commission even while traveling the world.

Small businesses pay you for the leads your service site generates. Once the site is ranked, you get to enjoy a recurring passive income. You see 80% to 95% profit margins once your digital real estate properties are in place. With the local lead generation biz model, you make money without having to deal with physical products and pay for ads.