Created by Kyle Koschel and Renato Fabri, PMU Launch is a 6-week online marketing course for businesses in the beauty industry. The course provides step-by-step instructions on how full-time PMU businesses can increase their bookings effectively. The course aims to have their clients' services fully booked for 3-6 months at a time by using various methods of marketing.
An example of digital marketing is customer reviews and testimonials. Video and photo creatives, blog posts, and social media profiles are other examples of digital marketing. PMU Launch teaches both paid marketing methods, such as PPC ads, to boost new businesses and free marketing methods, such as SEO, for the long term exposure.
Running a business has many risks. To lower the risk of losing money, it's always good to have alternate sources of income. Local lead generation is a business model that uses free organic SEO methods to rank your site on Google. Local businesses will rent out your site in exchange for the leads it generates. As a type of digital real estate, this creates predictable passive income. Check out local lead generation for a recession-proof business to supplement your income.
4 Types of Digital Marketing
The purpose of digital marketing is for brands to build awareness and to connect with potential customers. In the PMU Launch course, you will learn to use 4 main types of online marketing. The 4 types of digital marketing are:
- Content Marketing - Content marketing is the most effective long term method. By providing your audience with valuable information using creative and effective writing, you'll be able to build relationships between your audience and your brand.
- Search Engine Optimization (SEO) - SEO is an organic digital marketing strategy that works by using a process in which keywords are used to rank higher on a search engine. The process includes keyword research, content building, page optimization. and link building.
- Search Engine Marketing (SEM) - SEM is the process of ranking your page higher on search engines using paid tactics. Most commonly used strategy is pay-per-click (PPC) marketing.
- Social Media Marketing (SMM) - SMM is the strategy of posting content on social media platforms, such as Facebook, Instagram, YouTube, etc. in order to drive organic traffic to your business.
Most Effective Long Term Organic Marketing Method
Using reviews to promote your business is the most effective method of building a brand. Kyle and Renato use this tactic themselves to market their course. Their pages are filled with verified client reviews. The testimonials talk about the client's problems and how the course was able to solve them.
In September 2022, Kyle and Renato received their two-comma awards from ClickFunnels. With over 500 students, they made their first million in 2 years from course sales.
It is important to ask for reviews in order to boost your credibility and build trust with your customers. Reviews are an important factor in determining if leads convert into sales. Data from various sources shows that most online customers decide on a purchase based on reviews over prices.
Ranked by monthly traffic, the platforms that are good for online reviews for any business type are:
- Google Reviews
You can start digital marketing with no experience. However, you need to have the creativity to make content that can convince your audience to buy. Digital marketing is not that hard to learn. If you have some familiarity with search engines, data analytics, or content management, it might be quicker for you to pick up compared to others.
You can start digital marketing by creating a strategy based on these steps:
Pros and Cons of Kyle Koschel's PMU Launch
Renato and Kyle are both successful experts in digital marketing.
The course teaches more than just marketing. You will also learn other useful things like website creation and business administration.
Weekly livestreams and Q&A.
Access to an exclusive Facebook group and other support channels.
No price transparency and no refund policy.
While you can use the training with businesses in another industry, the materials are focused on the PMU industry.
Price is offered during the call. Most likely around $2,000.
No refund policy.
Extremely positive. The testimonials left by students show the effectiveness of the course.
Who Is Kyle Koschel's PMU Launch For?
PMU Launch is for anyone in the beauty business who wants to increase their leads and conversion rate. If you are a cosmetic tattoo artist, permanent makeup artist, esthetician, scalp micro pigmentation artist, lash tech, etc. Whether you have your own studio, clinic, salon, suite, or are just starting out, the course contains everything you need to know to create high conversion rates.
What Do You Get With Kyle Koschel's PMU Launch?
With PMU Launch, you get the 6-week training course, weekly live streams and Q&As, and email support. You also get 24/7 access to the exclusive Facebook support group and access to an active community of entrepreneurs in the beauty industry for expert advice and support.
6-Week Training Course
PMU Launch overall strategy to building a foundation is a more scientific approach. The business philosophy is based on 12 principles:
The 2nd week's lesson is all about rebuilding your identities. You need to reimagine your goals and reinvent your business strategy in order to create new and effective processes on which you should focus.
Client conversion is the most important aspect of the business. This week's lesson teaches you how to convert leads into clients efficiently. Provided are real-world examples of what to do and what not to do. You are given message and call scripts and a lesson on the most efficient way to follow up with potential clients.
The 4th week starts with setting up your LLC and creating websites, landing pages, and funnels for free. You'll learn how to rank your website on Google for free using SEO. The lessons also cover how to attract clients using your social media accounts. Last, you'll learn how you can use programs and software to automate the process.
The fastest way to increase and scale your client acquisition is through paid ads. You will learn the step-by-step process of creating Facebook ads. The lessons cover how to write effective copywriting, PPC ad testing, scaling, and optimization.
Systems are important for your business to stay successful. You need to have an effective strategy in order to keep your business successful and profitable. The lesson covers how to hire, manage, and track your employees and contractors. Scaling through automation is also covered in this lesson.
Hiring marketing agents will automate the entire process for you. The main job of a digital marketing agent is to manage all the digital platforms and make use of them to increase lead generation and brand exposure. This involves creating and monitoring marketing strategies and campaigns.
Are Students of Kyle Koschel's PMU Launch Successful?
There are dozens of video testimonials from PMU Launch students and hundreds of screen shots. What is great is that these video testimonials have links to the actual businesses of the students, so you can see for yourself how well they are doing.
Who Is Kyle Koschel?
Kyle Koschel is a social media marketing expert from New York, New York. He is the co-founder of PMU Launch. At 18 years old, he created his first company which earned 7 figures in ecommerce. He founded Digital Empire Consulting in 2017, which scaled clients to 6-7 figures through digital marketing.
Kyle was mentored by Tai Lopez and Alex Becker. He has 12.8K followers on Instagram. Like Renato, Kyle also speaks Portuguese.
Who Is Renato Fabri?
Renato Fabri is an advertising and marketing consultant from Danbury, Connecticut. He is the co-founder of PMU Launch. In 2016-2019, Renato was a senior partner for Two Ducks Digital Marketing, which dealt with a variety of clients, from dentists to jewelry stores.
Renato took communication and media studies at Northwestern University. He then played semi-professional soccer in Italy for 9 months before injuring his back. He speaks fluent Portuguese and Spanish and also invests in real estate.
Online Business Models in 2024 to Make Extra Income
In 2023, it is recommended to have more than 1 business in order to ensure a positive cash flow. Here are some online businesses you can do part time to create a somewhat passive income.
Best Passive Income Business Model in 2024
My number 1 recommendation is local lead generation, and here's why: Once you get your site ranked and rented, you immediately start earning money passively. Compared to other business models, it costs relatively little to start. You will use the same free SEO methods to rank your site on Google.
Because the business model targets smaller local areas, you don't have to deal with much competition. Maintenance is not a problem; once ranked, your site can stay ranked for years without needing an update.
The best part of this business model is that it is easy to scale. Simply repeat the process as much as you want, and you'll have multiple rented sites bringing in predictable passive income. This makes local lead generation the best business model to create time and financial freedom so that you can work on your PMU business as a passion without any worries.