Kyle Koschel’s PMU Launch Review: The 4 Digital Marketing Strategies + A Business Alternative |IPPEI

Updated On 2023-02-27

PMU Launch is a 6-week digital marketing course for businesses or agencies in the beauty industry. The course provides step-by-step instructions on how full-time PMU businesses/agencies can increase their/clients’ bookings effectively. PMU Launch promises to keep these businesses fully booked for 3-6 months using a mix of marketing methods.

Some of the methods taught include reviews/testimonials, video/photo creatives, blog posts, and social media profiles. PMU Launch teaches both paid (such as PPC ads to boost new businesses) and free methods (such as SEO for long-term exposure).

As a digital marketer myself, my opinion on PMU Launch is that it’s like Christopher Nolan’s Inception, running three dream levels at once. Each level has its own rules, so you’re constantly re-timing the kicks instead of mastering a single layer. The course focuses on too many strategies at the same time. As a business owner, you won’t have time to implement it all. As an agency owner, you’re offer will be too broad and not specific enough to stand out among the hundreds of other beauty marketing agencies.

In this PMU Launch review, we look at its pros and cons, who it’s for, what you get inside, student success stories, and if it’s worth it. I also go over the types of digital marketing taught in the course. Finally, I give you a business model that’s more passive than running a PMU marketing agency. This model is called local lead generation, and you can use it to help beauty businesses, too.

What Are the Pros and Cons of PMU Launch?

Pros	Cons
Renato and Kyle are both successful experts in digital marketing.	No price transparency and no refund policy.
The course teaches more than just marketing. You will also learn other useful things like website creation and business administration.	While you can use the training with businesses in another industry, the materials are focused on the PMU industry.
Weekly livestreams and Q&A.
Access to an exclusive Facebook group and other support channels.

Price	PMU Launch's price is offered during the call. Most likely around $2,000.
Refund Policy	PMU Launch has no refund policy.
Origin	2020
Reputation	Extremely positive. The testimonials left by students show the effectiveness of the course.

September 17, 2024

Love it. Gained 20 clients in just a few weeks. There team is amazing!

August 31, 2024

You’d be paying around $5K then $500 a month. It’s just too much for small businesses.

3.0

3.0 out of 5 stars (based on 2 reviews)

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What Are the 4 Types of Digital Marketing Taught in PMU Launch?

Content Marketing. This is the most effective long-term method. By providing your audience with valuable information using creative and effective writing, you’ll be able to build relationships between your audience and your brand.
Search Engine Optimization (SEO). This is an organic digital marketing strategy that works by using a process in which keywords are used to rank higher on a search engine. The process includes keyword research, content building, page optimization. and link building.
Search Engine Marketing (SEM). SEM is the process of ranking your page higher on search engines using paid tactics. The most commonly used strategy is pay-per-click (PPC) marketing.
Social Media Marketing (SMM). SMM is the strategy of posting content on social media platforms, such as Facebook, Instagram, YouTube, etc., in order to drive organic traffic to your business.

What Is PMU Launch’s Main Marketing Method?

Using reviews to promote your business is PMU Launch’s main marketing method. The course creators, Kyle and Renato, use this tactic themselves to market their course. Their pages are filled with verified client reviews. The testimonials talk about the client’s problems and how the course was able to solve them.

In September 2022, Kyle and Renato received their two-comma awards from ClickFunnels. With over 500 students, they made their first million in 2 years from course sales.

pmu launch review

It is important to ask for reviews in order to boost your credibility and build trust with your customers. Reviews are an important factor in determining if leads convert into sales. Data from various sources shows that most online customers decide on a purchase based on reviews over prices.

Ranked by monthly traffic, the platforms that are good for online reviews for any business type are:

Google Reviews
Facebook
Yelp
BBB
Yellowpage
Manta

What Do You Get With PMU Launch?

You get the 6-week training course, weekly live streams and Q&As, and email support with PMU Launch. You also have 24/7 access to the exclusive Facebook support group and an active community of entrepreneurs in the beauty industry for expert advice and support. Here is what the 6-week training course looks like:

Week 1. Building Your Foundation. PMU Launch overall strategy to building a foundation is a more scientific approach. The business philosophy is based on 12 principles:

pmu launch review

Week 2: New Paradigm & World View. The 2nd week’s lesson is all about rebuilding your identities. You need to reimagine your goals and reinvent your business strategy in order to create new and effective processes on which you should focus.
Week 3. The Art of Client Conversion. Client conversion is the most important aspect of the business. This week’s lesson teaches you how to convert leads into clients efficiently. Provided are real-world examples of what to do and what not to do. You are given message and call scripts and a lesson on the most efficient way to follow up with potential clients.
Week 4. Setting up Your War Machine. The 4th week starts with setting up your LLC and creating websites, landing pages, and funnels for free. You’ll learn how to rank your website on Google for free using SEO. The lessons also cover how to attract clients using your social media accounts. Last, you’ll learn how you can use programs and software to automate the process.
Week 5. Unleashing Facebook Ads. The fastest way to increase and scale your client acquisition is through paid ads. You will learn the step-by-step process of creating Facebook ads. The lessons cover how to write effective copywriting, PPC ad testing, scaling, and optimization.
Week 6. Setting Up Systems. Systems are important for your business to stay successful. You need to have an effective strategy in order to keep your business successful and profitable. The lesson covers how to hire, manage, and track your employees and contractors. Scaling through automation is also covered in this lesson.

Who Is PMU Launch For?

PMU Launch is for anyone in the beauty business who wants to increase their leads and conversion rate. Whether you have your own studio, clinic, salon, suite, beauty marketing agency, or are just starting out, the course contains everything you need to find quality leads and create high conversion rates.

Are Students of PMU Launch Successful?

Students of PMU Launch are successful, according to the dozens of video testimonials and screenshots on its sales page. What is great is that these video testimonials have links to the actual businesses of the students, so you can see for yourself how well they are doing.

One student named Christy almost quit her makeup studio since she wasn’t getting any clients. She says she didn’t even find success working with marketing agencies. But after taking PMU Launch, she now earns over $10,000/month. According to her, it only took 6 weeks to reach that level.

pmu launch review

Who Is Kyle Koschel?

pmu launch review

Kyle Koschel is a social media marketing expert and co-founder of PMU Launch from New York, New York. At 18 years old, he created his first company, which earned 7 figures in ecommerce. He founded Digital Empire Consulting in 2017, which scaled clients to 6-7 figures through digital marketing.

Kyle was mentored by Tai Lopez and Alex Becker. He has 12.8K followers on Instagram. Like Renato, Kyle also speaks Portuguese.

Who Is Renato Fabri?

pmu launch review

Renato Fabri is an advertising and marketing consultant and the other co-founder of PMU Launch from Danbury, Connecticut. In 2016-2019, Renato was a senior partner for Two Ducks Digital Marketing, which dealt with a variety of clients, from dentists to jewelry stores.

Renato took communication and media studies at Northwestern University. He then played semi-professional soccer in Italy for 9 months before injuring his back. He speaks fluent Portuguese and Spanish and also invests in real estate.

What Are Alternatives to PMU Launch?

Seven Figure Agency (Josh Nelson). This training teaches you to start and scale a digital marketing agency by niching down, positioning as the category expert, and installing repeatable client-acquisition and retention systems. It also covers offer design, fulfillment processes, pricing, and “Magnetic Marketing” tactics for predictable growth.
Digital Growth Community (Michell O’Neil). This subscription Skool community teaches daily-income digital strategies with a focus on affiliate marketing, email marketing, productivity using ChatGPT, and brand building. It includes programs like the 90-Day Ramp Up Challenge, Mentoring & Tech replays, Building a Faceless Brand, IPS Digital Products, and TikTok Training.
The Influencer Bootcamp (Christina Galbato). This course teaches you how to build an Instagram-first influencer brand through niche/brand positioning, content planning, audience growth, and monetization via brand deals. It also covers practical tools, shooting and editing workflows, and presets to create consistent, professional visuals.

How Can I Start Digital Marketing?

Analyze your competition to see what works and what doesn’t work.
Determine your target audience. Creating buyer personas for your ideal customer will help you use precise targeted campaigns.
Set your goals and determine your objectives. This will help you when mapping out your strategies and give you a clear path to focus on.
Do your research on topics and trends in order to create your marketing strategy.
Choose your marketing channels. Using the audience you determined and the current trends, you’ll be able to focus on the best marketing channels.
Some of the best marketing channels are:
1. Influencer Marketing
2. Omnichannel Marketing
3. Artificial Intelligence
4. Video Marketing
5. Long-form Content
6. Social Media Shopping
Set performance indicators and benchmarks. You need to have a clear KPI to determine if your marketing campaigns are doing well or if they’re a failure in order to move your investment into the next campaign.

You can start digital marketing with no experience. However, you need to have the creativity to make content that can convince your audience to buy. Digital marketing is not that hard to learn. If you have some familiarity with search engines, data analytics, or content management, it might be quicker for you to pick up compared to others.

Is PMU Launch Worth It?

PMU Launch is worth it if you’re a beginner PMU artist or an agency that needs a basic marketing foundation. It will show you how to book your first few clients without figuring everything out on your own.

However, just know that the strategies taught are a lot. As a beginner, you might be overwhelmed with writing new content, posting on social media, and running ads, all while working on your business. It’s a bit unrealistic to expect you to find the time for everything, especially since these strategies require active work. If you run a beauty marketing agency, the strategies are also too broad. It will be hard to stand out if you offer an all-in-one service.

If you’re looking for an alternative still in the beauty business, I highly recommend local lead generation. Here, you will only focus on one strategy - SEO. And once that’s set up, you don’t have to constantly work on it. It’s sure to get you clients that pay big, too. This is the business model I run, and I earn $52,000 per month.

Why Local Lead Generation Beats Digital Marketing?

Local lead generation beats digital marketing because it brings clients to you without much effort on your part. Here, you create service websites (in this case, in the beauty niche) and rank them with local SEO. If you run your own beauty salon or parlor, that website will bring in quality leads each month. If you’re a marketer, you can sell the leads to a beauty business in a specific location.

The best part is that, once the website is set up, you don’t need to touch it. So instead of spending your days writing blogs, making TikToks, and running Facebook ads, you can fully focus on your business. The clients will come to you naturally. And as a marketer, you will stand out since your offer is quality leads ready to convert, not a service that might bring in leads.

In my opinion, local lead generation is like placing a Coca-Cola vending machine inside LAX Terminal 5. Once it’s there, travelers walking by grab a drink without you saying a word. You own the machine, you control the price, and it keeps earning every day. There’s no marketing, no pitching, no hustle.

Digital marketing, on the other hand, is like walking through JFK Airport, handing out samples of a new energy drink no one’s heard of. You’re stopping people, explaining the product, hoping they care. And the moment you stop, so do the results.

Online Business Models in 2025 to Make Extra Income

In 2023, it is recommended to have more than 1 business in order to ensure a positive cash flow. Here are some online businesses you can do part time to create a somewhat passive income.

Affiliate Marketing - With affiliate marketing, you earn a commission by promoting other people’s products. This is a great addition when you run your own business. You can partner up and promote products and services that supplement your own business. For example, you can promote A&D ointments in your tattoo business. This is a great way to make extra income, but be aware of the downsides of affiliate marketing . Done-for-you affiliate marketing programs, such as Click Wealth System , are a growing trend.
Amazon FBA - As you build your PMU business, you may eventually decide to create your own branded products to sell along with your services. Amazon is a good marketplace to sell your private label products, as it has the largest customer base. But before you decide if this marketplace is for you, know the costs involved with Amazon FBA .
Shopify Dropshipping - If you are looking for a short term extra income business, you can try dropshipping. Shopify has a huge customer base and is more lenient with dropshipping as compared to Amazon. You can do Shopify dropshipping part time using free methods of marketing. Adrian Dimac’s CashCow Academy program teaches you how to dropship on Shopify using free marketing methods.

Best Passive Income Business Model in 2025

My number 1 recommendation is local lead generation, and here’s why: Once you get your site ranked and rented, you immediately start earning money passively. Compared to other business models, it costs relatively little to start. You will use the same free SEO methods to rank your site on Google.

Because the business model targets smaller local areas, you don’t have to deal with much competition. Maintenance is not a problem; once ranked, your site can stay ranked for years without needing an update.

The best part of this business model is that it is easy to scale. Simply repeat the process as much as you want, and you’ll have multiple rented sites bringing in predictable passive income. This makes local lead generation the best business model to create time and financial freedom so that you can work on your PMU business as a passion without any worries.