Currently set to Index
Currently set to Follow

Shanda Sumpter Review: What Exactly is the HeartCore Business Model?

March 8, 2024

HeartCore Business based in San Diego, United States is an entrepreneurial training company led by Shanda Sumpter. It claims to teach you a "proven and powerful step-by-step system for building a profitable business and a freedom lifestyle around your gifts" - but is strangely, or perhaps purposely, unclear on how to maximize this passion.

Its website features a lot of powerful and emotional words that captivate you, with phrases such as "ultimate freedom", "transformational" and even "overcoming limiting beliefs". The coaching encourages you to tap into your natural gifts, follow a formula (which they never talk about), and then finally break the six-figure ceiling by doing what you love.

It’s quite different from other business models, such as Local Lead Generation - which has a clear process that can provide reliable and consistent passive income - and caters instead to passionate entrepreneurs who want to find spiritual fulfillment in their jobs. 


Emotional & vibrant

Big community


Unclear business model


Poor refund policy

Poor reputation

Lack of information about the programs


Depends on the program you choose, but can range from anywhere between $37/day to $15,000 for a retreat. 

Refund Policy:

Supposedly offers a 100% money-back guarantee within 30 days, but there are a lot of conditions to take note of (which are not openly seen on any of their pages) 




Very poor

What does HeartCore Business teach? 

Shanda Sumpter is deliberately vague about what she offers students after transforming them to have an abundance mindset. There is some mention of some small business opportunities, but mostly she refers to starting your own coaching business, using social media marketing, and becoming an influencer, similar to Tony Robbins or a successful entrepreneur such as Pete Vargas, the founder and CEO of AYR (Advance Your Reach).

On her website, Shanda says that there are powerful systems she uses to encourage you towards your passion-driven career path so that you can have a better financial life.

However, there are many reports that Shanda doesn't provide any guidance on how to actually start a coaching business. Instead, she just says that coaching is profitable and lets her students figure things out from there. 

What do I need to start to HeartCore Business? 

Passion...and money. Shanda doesn't really require anything from new students except their determination to succeed and funds to start the program. Read this excerpt from her main page: 

What does this mean for you? This means that the Shanda Sumpter Success System is very easy to get into and learn. While this seems initially great for new entrepreneurs, this kind of high-entry program also means that it is a massively saturated market. 

Anyone can use the same system without any sort of hard work and "earn money" which means that you are competing against thousands of other students using the same product. What would make you different - and does Shanda teach this competitive advantage? 

Who is Shanda Sumpter?

Calling herself the Queen Visionary and founder of HeartCore Business,Shanda Sumpter has been around on the internet for quite a while. In fact, HeartCore Business doesn't even seem to be her first roadshow: Shanda has at least three similar training programs similar to HeartCore Business,

  • 7-Day Revenue
  • 14-Day Revenue 
  • Retire Me Shanda

All training programs talk about the same thing: That you need to find your calling in life and create a business that "elevates you to live in abundance". How? By following the formula that Shanda has created which is...very vague.

From what I can tell, Shanda Sumpter focuses a lot on leadership coaching and changing your mindset to recognize and address limiting beliefs. Only when you are in the correct state of mind can you create profitable sustainable businesses, become a successful entrepreneur and consistently earn passive income through internet marketing. The most defined business model alluded to is to create your own coaching program as well, which not everyone (even with a passion) would want to do.

This Queen Visionary has supposedly helped thousands of people move beyond their limitations and live a life of prosperity. That said, this does raise the basic question, “how does this business coach do it?” 

The other three training programs are literally the same sales page (including the same glowing student reviews) and only differ on WHEN you can notice results. Do you want to earn money in 7 days? 14 days? 60 days? (I should mention that HeartCore Business, her fast-track program, builds your “freedom” in just 90 days.)

So, is Shanda Sumpter using a different “formula” for each program? What makes the 7-day training program better than the 60-day one? And if it is better, why isn’t she using that for her main business, which is HeartCore Business that delivers results in 90 days? 

The Queen Visionary & Her HeartCore Enterprises 

Let's start this Shanda Sumpter review with a close look at the three core programs in HeartCore Business that a person needs to take in order for maximum profit. These are List Power, PACE Club, and Marketing Mastery.

  • List Power: Gives you a fresh approach to business building so that you can fast track your path to freedom in 90 days.
  • PACE Club: Clarifies your big idea and message and helps you attract new clients by overcoming resistance, fear, and limiting beliefs. It also teaches the basics of content management and customer experience. 
  • Marketing Mastery: Personalized coaching with Shanda Sumpter, Queen Visionary of HeartCore Business. This is an intimate and intense year-long program that supercharges your business. 

If you are already a small business owner but haven't yet "broken through", you can opt for HeartCore Leadership, a 3-phase program that helps you eliminate confusion, reduce overwhelm and stress so that you can unlock your abundance mindset, much like what is taught at the Driven Academy. HeartCore Leadership offers 5 training sessions, each over three days, throughout the year. 

But if you really want to take your business further and finally achieve financial freedom, you're encouraged to join the Shanda's Success System, which is a straightforward wealth-building system to boost profit - as long as you have the passion for what you're doing. This includes:

  • Core Calling: How to Build a Business That Gives You a Freedom Lifestyle in 2 Years or Less - Shanda Sumpter’s book
  • Video Training
  • Shanda’s Exclusive Online Marketing Course
  • Four e-mail templates to attract new clients into your business
  • Two tickets to the ZONE event (where successful entrepreneurs meet and gather)

What is the HeartCore Business All About?

Is HeartCore Business BBB-accredited? 

No. HeartCore Business even scored an F with the group and has a 3.4 out of 5-star rating. There are also a lot of unresolved complaints, mostly regarding the refund policy process and the actual content of the program.

Should I trust Shanda Sumpter? 

The Queen Visionary of HeartCore Business uses her personal rags-to-riches story to prove that her method works and that it’s least that's what she says in her sales pages. 

But a Reddit commentor claims that Shanda's wealth comes from her family. 

It's unclear what the truth is, but you should keep in mind that there are many people who say that Shanda Sumpter is not at all who she says she is (or was). 

HeartCore Business Reviews and Complaints?

The program rates only 2-stars on Yelp and has many poor reviews. There are people who say that Shanda Sumpter only “wings” her training and doesn’t give any concrete plan of action. She is charismatic and personable, but offers nothing that can be used by the interested student.

Is HeartCore Business a Scam? 

No. Shanda Sumpter is not a fake guru and is the real deal, despite the poor reviews. HeartCore Business does appear to have a close community, and there are students who claim to have had success with the program. However, HeartCore Business is more of a coaching program than a business training course. Aside from the psychological aspect of it, Shanda Sumpter plays a lot on your spirituality as well, saying that God told her to find you and help you succeed.

What is their refund policy? 

There is a 30-day money-back guarantee for any training program. However, many reviews state that getting this refund is almost next to impossible, due to the heavy fine print. 

How much are the programs? 

It can range from anywhere between $37/day to $15,000 for a retreat.

What is Shanda Sumpter up to now? 

The Queen Visionary regularly posts on the official HeartCore Business YouTube channel. Her newest series is called, “Shanda On Demand”, which interviews various teachers and entrepreneurs on their views on business. Her latest video was on the “intersection between spirituality and business”. 

Is Shanda Sumpter an author? 

Yes, Shanda Sumpter published a book called, “Core Calling: How to Build A Business That Gives You a Freedom Lifestyle in 2 Years or Less!”. This is the same book that you will receive if you enroll in the Shanda’s Success System. This has generally good reviews, with a 4.5-star rating on Amazon. 

CONCLUSION: Is HeartCore Business worth it? 

HeartCore Business is a business leadership coaching program that attempts to shift your mindset into one that is more conducive to earning and receiving money. It is unclear what happens after that.

Shanda Sumpter seems to imply the relative ease of setting up your own coaching business (thus, inspiring others with your passion) but it’s not openly stated. There is the possibility that the “secret formula” is well, secret for a reason, and is only available to paying members, but the abundance of unresolved complaints and poor reviews does make me pause whether this system is actually worth learning. 

Instead, I’d recommend putting more effort into a clear business model like Local Lead Generation. In this business, you target specific niche markets with an already interested market to generate consistent passive income. 

Follow Me
Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

Leave a Reply

Your email address will not be published.

  1. I feel robbed. I cant believe I allowed myself to buy into this hype and throw £1600 of my hard earned cash down the drain. I didnt have any details od what the leadership training entailed. Just group life coaching which is not what I needed. I big hard lesson for me. I would love a full refund.

  2. I agreed to a $7 and they charged me the upsell that I declined! They never gave me my money back after I instantly refuted the charge. She does not care about her “students” just their money. This wasn’t my first bad experience with her. I started out a raving fan until I saw her true colors.. I should have known better. People like her are giving the industry a bad name. She does know a lot and you can learn from her, but she is a snake at heart. Just know who you are dealing with before you give him your credit card numbers. Everything she teaches is free online.

  3. Thanks for compiling this information here. She has recently partnered with a group I am already with and it reeks of "scam" and I'm very off put by her throwing out lots of numbers but not learning much and no "formula" has been demonstrated. There is a lot of upselling as mentioned in a comment above and sending us to her links and other work. Treading carefully with her.

  4. Thanks so much for the information on Shanda. I just got an Instagram sales pitch that was very effective and I have never heard of her. Looking more closely now.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}