An overview lesson on AdWords and how to use keywords effectively. It comes with 4 videos.

1. Welcome to the Course (5:12 min.)
2. How AdWords Works (4:30 min.)
3. What are keywords (7:20 min.)
4. Broad vs. Phrase vs. Exact Match (4:55 min.)

The lessons include how to use negative keywords to maximize ad performance as well as setting up AdWords.

1. Planning (6:30 min.)
2. Using keyword Planner (7:50 min.)
3. Finding Negative Keywords (12:43 min.)
4. Setting Up AdWords (22:12 min.)

This module is about product listing optimization. You'll get the complete rundown on product listing ads and how to use them.

1. Overview of what they are (7:23 min.)
2. Set Up Tutorial (23:23 min.)
3. Exact Match and Phrase Match Negative Keywords (4:23 min.)

The lessons in this module are focused on the optimization of ads to get the best out of your ad budget.

1. Finding Out the value of a click / a minute etc. (22:12 min.)
2. Go Over the Paid Ads Review Sheet (23:12 min.)
3. Review of PLA’s (20:14 min.)
4. Review of AdWords (22:17 min.)
5. Finding Negative Keywords / Adding Negative Keywords (14:12 min.)

Retargeting ads are effective marketing tools. This section teaches you how they work and how to set them up.

1. Setting Up Display Ads for Retargeting (22:12 min.)

Bing ads have less competition and cheaper CPC than Google ads. Older people commonly use Bing as a search engine so it may prove profitable to run Bing ads.

1. How to set up (12:47 min.)

This module presents a case study of Travis' ad performance with his 2 businesses.

1. B Dancewear (22:17 min.)
2. Performance Nut Butter (21:56 min.)

In this module, you'll get the complete rundown on the what, how, and why of Facebook ads.

1. Course Introduction (5:12 min.)
2. Complete Walkthrough (45:00 min.)

You'll learn the entire process of setting up your Facebook ads.

1. How To Make a Facebook Page For Your Business (7:13 min.)
2. Facebook Pixel Overview (10:12 min.)
3. Installing The Facebook Pixel in Shopify (1:45 min.)
4. Posting Calendar – Planning is Your Key to Success (5:45 min.)

This module guides you on how to build your brand from the ground up and attract an engaged audience.

1. Creating Your Brand and Finding Your Avatar (12:08 min.)
2. Creating an Audience For Your Facebook Ads (10:12 min.)
3. Custom Audience and Audience Insights (10:12 min.)
4. Tips and Tricks for A Better Audience (7:15 min.)

A very important part of the training. This module will teach you the different campaigns and ad types so you know which ones best fits your business.

1. Which Facebook Ads Campaign is Best for Your – Comparing the Campaign Types (10:45 min.)
2. Lead Ads (11:22 min.)
3. Video Ads (11:59 min.)
4. Conversion Ads (12:36 min.)
5. Remarketing Ads (13:13 min.)
6. How to Boost a Post (5:17 min.)

Knowing the types of ads and campaigns is not enough. This module will teach you how to create effective ads that convert.

1. Marketing 101 – 3 Elements of Successful Ad (10:15 min.)
2. Video Explaining This (11:12 min.)
3. Video Showing How to Do This (12:11 min.)

This module features lessons that will help you increase the effectiveness of your Facebook ads.

1. Power Editor (10:15 min.)
2. How to Split Test Ads (11:12 min.)
3. How to Increase Facebook Engagement (12:11 min.)
4. Facebook Ads: Bidding, Budgets & Schedules (11:15 min.)

The final module features lessons on how to analyze the performance of your campaigns and how to further improve them.

1. Facebook Ads Metrics, Columns, Breakdown and What To Look At (12:23 min.)
2. Walkthrough (10:12 min.)

In this module, you'll get an overview of what you'll be learning in this course. You will also be taught the important pre-set up things you need to do before creating your business.

1. Introduction & Mindset (13:30 min.)
2. Course Overview (12:22 min.)
3. Mindset (8:33 min.)
4. Market Research (8:38 min.)
5. Leveraging Google To Do Research (6:23 min.)
6. Creating Your Brand (12:24 min.)
7. Action Items to Develop Your Brand (3:47 min.)

This module teaches you the basics of setting up and customizing your store on Shopify. Travis also teaches about Google Analytics and how to set it up with your store.

1. Introduction (4:55 min.)
2. Shopify Walkthrough (27:18 min.)
3. Website Design and Colors (7:16 min.)
4. Home Page Design (6:20 min.)
5. Google Analytics (5:16 min.)
6. Action Items to Setup Your Store (1:45 min.)

To make your products visible, you need to use optimize your keywords. This module tackles the basics of keywords and Amazon SEO.

1. Introduction (3:32 min.)
2. Keyword Research (7:26 min.)
3. Onpage SEO Overview (15:22 min.)
4. SEO Your Products On Shopify (4:10 min.)
5. SEO Action Items (2:03 min.)

In this module, you'll learn advanced methods how to optimize your store page. The additional pages for the visitors are important to show credibility and build trust.

1. Introduction (6:15 min.)
2. Setting Up About Us, Contact Us, FAQ and more (6:44 min.)
3. Customizing Automated Emails (3:59 min.)
4. Category Pages (3:04 min.)
5. Email Capture (7:53 min.)
6. Optimizing For Conversions (8:58 min.)
7. Advanced Store Setup Action Items (3:16 min.)

Knowing the types of ads and campaigns is not enough. This module will teach you how to create effective ads that convert.

1. Introduction (13:01 min.)
2. Facebook (4:40 min.)
3. Pinterest (6:47 min.)
4. YouTube (9:38 min.)
5. Twitter (3:28 min.)
6. Instagram (6:05 min.)
7. Other Platforms (9:14 min.)
8. Social Media Action Items (1:42 min.)

In this module, you'll learn how to promote your product organically before even launching your product. You'll also learn how to increase your visibility by engaging with your audience.

1. Off Page Introduction (8:45 min.)
2. Guest Posts (10:16 min.)
3. PR and Press Releases (15:00 min.)
4. Get Blogs Posting About You (5:06 min.)
5. PR, Backlinks and Off Page SEO Action Items (1:51 min.)

This module is all about creating effective content marketing.

1. Content Marketing Introduction (4:51 min.)
2. Content Ideas (9:27 min.)
3. Spotlight Marketing (10:21 min.)
4. Creating a Content Calendar (4:59 min.)
5. Content Marketing Action Items (1:13 min.)

The module offers lessons on AdWords and Bing ads.

1. AdWords Introduction (6:25 min.)
2. AdWords Basic Campaign Setup (13:31 min.)
3. AdWords Advanced Walk-through (10:19 min.)
4. Bing Ads (2:58 min.)
5. AdWords Action Items (2:10 min.)

This module teaches you how to set up effective product listing ads.

1. Introduction (5:34 min.)
2. Feed Set Up (8:41 min.)
3. Campaign Setup (12:49 min.)
4. PLA Action Items (0:49 min.)

This module is all about optimization. You'll learn how to analyze and improve the productivity and conversion rate of your ads,

1. Introduction (2:48 min.)
2. Further Testing (6:50 min.)
3. Split Testing (4:41 min.)
4. Google Analytics (8:20 min.)
5. Action Items to Tighten Conversions (2:51 min.)

A bonus module that has lessons in organic and paid marketing tactics.

1. Introduction (2:16 min.)
2. Retargeting (4:01 min.)
3. Paid Social Media (5:32 min.)
4. Email Marketing (6:20 min.)
5. VIP and Whales (5:47 min.)
6. Advanced Ecommerce Action Items (2:55 min.)

To start a private label business, you need to follow these 6 steps:

1. Find a niche market to sell products - First step is to find a profitable niche that you would want to get in. Some private label sellers like Travis suggest you pick a niche that you are passionate in as this will motivate you to create a great product.
2. Contact the manufacturer - Second step would be to find and contact a manufacturer or supplier that can sell you the items you need at a discount.
3. Order samples - Quality is very important for a long term private label business. Good quality creates loyal customers, which will make your business sustainable.
4. Set up an online store - Once you got your product ready, you'll need to find the best marketplace that would work best for your product and niche. Amazon is a great marketplace for any niche.
5. Add your products to your store - It would pay to invest in good copywriting for your store. Create good product description, use high quality photos of your product, and determine the optimal price for your product.
6. Launch and market your store - Finally, launch and market your product. Use advertising methods, such as social media marketing, paid ads, SEO, customer loyalty programs, etc. 

There are many advantages of selling on Amazon private label.These include:

1. Higher profit margin - Pricing control is the top advantage of private label selling. As your item is unique, you get to set the price that you think is best.
2. Brand building - If you can create a brand that would stand out from others, you can find tremendous success with your private label business. Constantly improving your product and listening to feedback will build trust and create loyal customers.
3. Brand exposure - Private label products are very popular on Amazon helps private label brands with exposure. You can sell private label products on Amazon without registering for Amazon’s brand registry. You can even sell multiple brands under one Amazon seller account. However, registering your brand with Amazon’s Brand Registry will help protect your trademark.
   Also, you have full control of your brand marketing. Creating a unique brand that stands out will make it easier to market to a specific audience.
4. Sustainability - Brand loyalty, reliable manufacturers and suppliers, organic marketing, are some aspects that can turn your private label into a long term sustainable business.

As with every business model, there are downsides. The disadvantages of selling on Amazon private label are:

1. High starting cost - Compared to other ecommerce business models like dropshipping or arbitrage, you will need a substantial amount of capital to invest at the start. Manufacturers will often demand bulk buying, and it will also be best for you in the long run to reduce per product costs.
   You will also need extensive marketing to expose your new, unknown brand. Outsourcing work like logo creation, product design, copywriting, etc. will also add to the initial cost.
2. Manufacturer dependency - You rely on your manufacturer for a steady supply of products. If your manufacturer proves unreliable or something happens to their company, it will affect your business. The availability of stock and product quality rely on a reliable supplier.
3. High risks - High starting costs create high risk. There is the chance that your product will flop, especially if you do not do a good job of marketing it. Pre-launch marketing, such as the methods taught by Travis, is great for minimizing this risk.
4. Amazon's private label brands - If your brand falls into the same category as one of Amazon's own private label brands, you may find it very difficult to compete with them.