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For the past several years, a partner and I stepped hard into the Amazon Marketplace, and since knowledge is power, we went through a lot of FBA courses to fine-tune our product listings and shipping procedures. 

From 2016 until recently, I dove deep into the Amazon FBA world to really get a feel for how to do it but also to see how it compared to my first business model.

These are the "big guns" of the Amazon Private Label Community, and I not only rank them here, but I also offer full, in-depth reviews for each of them as well as quick bio of each Amazon coaches.

DISCLAIMER: Unbaised Review-No Affiliate Links

To show you that I am qualified to write these reviews, you should know that my partner and I have created two 6-figure product lines on Amazon.


So I have been very active as a seller on Amazon, using the fulfillment services offered by Bezos' company.

That said, I am not a know-it-all type guru, just a millennial intent on maximizing the value of the internet. 

The Bottom line:

All I can give you is my own experience and reflections on what has worked best for my business. (If you want the in-depth story on one of my FBA products, read up on my Amazon Case Study)

Reminder: I'm not an affiliate to any FBA course. 

Wondering what criteria I use to evaluate each course? 

I rate my courses based on the presence and quality of:

  • Mindset Training
  • Business Set up Training
  • Product Selection Basics
  • Product Sourcing Training
  • Q&A / Community (FB Group or Online Forum)
  • Overall Relevance of the Training on Today's Amazon (very different than 2016 when I started)
  • Overall content structure

My goal is that this bird's eye view into each FBA course will enable you to pick the online training program that is right for you and your situation. 

Not one of these FBA courses is right for everyone, as each course instructor has their own teaching style that jives best with certain personalities better than others. 

But before we gets started,

A lil bit about me...

 My name is Ippei...

From 2014 to today, I went from barely affording a small studio apartment in Detroit to living in a nice apartment in downtown San Francisco by building and ranking simple websites

That tree care website has been passive income since 2015. The lead generation business model is one of the best escapes from the 9-5 imo. 

Learn more about local lead generation model by clicking the button below. 

At the end of this post, I show you why lead generation is still my top recommendation in 2020. (aka how it stacks up against Amazon FBA)

But first things first:

My Top 6 FBA courses for 2020

6.) Amazon FBA Ninja by Kevin David

Course length: 10 hours and 19 minutes.  Price: $3,997 (but often 50% off on the website)
  • Taught by a Real Amazon Seller
  • Expert Level FB Ads Product Launch Methods Taught
  • Hack to Earn Free Travel while spending money on PPC Ads
  • Content is lacking clear organization and progression. Pretty scattershot. 
  • Hacks are out-of-date (Super URL)
  • Refund Policy Not Clear
  • Out of Date Product Selection Method
FBA Ninja Masterclass Course details:

The FBA Ninja Masterclass does have some holes, but Kevin displays his brilliance when it comes to his FB Ads Training that he includes. 

Kevin doesn't pull an punches, he's more of a straight-to-the-point personality type. His videos aren't long and drawn out, but use time efficiently.

If you are an apply-it-on-the-fly kind of person, you'll definitely enojy the spped at which Kevin delivers his education. 

Are you the reading type?

Looking for written course content? 

Kevin shows a lot of value here as well providing pdfs in most of his modules. But as a heads up, there's unique content in both the vids and papers, so to get the max value, you should both watch and read. 

I'd say this course is for you if you can handle a firehose of rapid fire information. If you're a little on the ADD side (as I am), you'll not be bored like in your senior year english classes.

You do need to be able to take concepts and run with them, problem solving as you go, as Kevin doesn't cover all the hypotheticals in his mini-lectures. 

Just be ready to run with your laptop, paper and pen if you opt-in to this course. 

Overall, the Amazon FBA Ninja Course is affordably priced and enables you to exchange gold nuggets with other Private Label Ninjas in the FB group. 

The Bottom Line
Best selling point
  • the FB Ads Training 
  • FB Support Group
Biggest Issues
  • Super-Fast Paced
  • Outdated Hacks (Super URL)

  • Missing Details Key to Success in 2020 (old-style Product Selection)


Just like his Lambo, this course is Fast and Furious! If you are ready to rapidly build an FBA business, you'll enjoy Kevin David's ninja approach. #thatlifestyleninja

Just as a warning, Kevin teaches a product selection model that worked really well in 2017 when the marketplaces was not nearly as crowded as it is now and Chinese Suppliers weren't selling their own products on Amazon (like many are doing now).

But if you find a substitute product selection method, you'll have most of what you need. 

FBA Ninja Masterclass rating: 3.0/5

5.) Nine University 2.0 - Kale & Taylor

Course length: 16 hours of Video; Content Price: $1,997 
  • Provides Decent FBA Foundation
  • Has Active Support Group on Facebook
  • Helpful Quick Start Boot Camp Included
  • Bonus FB Mini-Course Shows Product Launch Tactics
  • Lots of Upsells
  • Not Much Support
  • Only Teach Sourcing from China (Limited Options During Covid 19)
  • Little to No Proof of Kale and Taylor's Sales
Nine University 2.0 Course details:

Kale and Taylor's Nine University 2.0 does have some age to it being made in 2017, but K&T have come back and updated their course, providing more details in certain modules like adding more research techniques to their product selection section. 

One helpful hack that you might appreciate if you are new to the FBA game is to be sure that you ask your supplier for both the unit price and the shipping price of your products. 

Warning: Kale is sometimes a little short with his explanations, leaving out some of the risks of his suggestions, like the fact that adding icons to listings could get your listing shut down (per Amazon's TOS). 

Kale & Taylor do a pretty good job at covering a lot of the details product listing construction as well as providing specific suggestions on product shipping and packaging, like how to tell your supplier where to label your items and proactively fixing some of the issues that shipping your products via plane brings.  

Finally, if you need motivation or hype, this course is for you! Kale brings the fire in nearly every lesson he teaches!

The Bottom Line
Best selling point
  • FB Ads Mini-Course
  • The Quick Start FBA Bootcamp
Biggest Issues
  • Lack of Proof of Sales
  • No Training on Scaling with Virtual Assistants
  • Too Many Upsells


Overall, KT Nine's course provides value, but for what it is it's overpriced. 

Nine University 2.0 does include a couple of helpful bonuses (Quick Start Bootcamp and FB Ads Mini Course) that increase the value of the their course a bit. 

Since they have gone through and updated their course, it is current for 2020. 

Nine University 2.0 rating: 3.0/5

4.) FBA Sales Accelerator - Ryan Rigney

Course length: 14 hours and 29 minutes.  Price: $495 (1-on-1 coaching is extra)
  • Taught by a Real Amazon Seller
  • Unique Tips on Optimizing Listings for Mobile Shoppers
  • Includes a Series of Scaling Strategies
  • Content is well-organized
  • Many Review Getting Tactics
  • Content is lacking clear organization and progression. Pretty scattershot. 
  • Hacks are out-of-date (Super URL)
  • Refund Policy Not Clear
  • Out of Date Product Selection Method
FBA Sales Accelerator Course details:

The FBA Sales Accelerator does have some holes, but Kevin displays his brilliance when it comes to his FB Ads Training that he includes. 

Ryan's course is clearly laid out from A to Z, covering most of what's needed to get going on Amazon, but it's important to note that Ryan has geared his course to help those who are already selling a product or two on Amazon. 

If you already have the basics of FBA, this course might provide the next level for you as Ryan shows how to get more traffic (from Facebook) and get more reviews (using Many Chat and his own SaaS, BoostRooster). 

I'd say this course is for you if you can appreciate an amazon seller being fairly open about how they do their own business.

While he's not quite as vulnerable as Tim Sanders (Private Label Masters), he does share what's working for him and which platforms he focuses the majority of his attention on. 

Ryan's a pro at bringing in external traffic onto Amazon (which helps his products pop to the top). 

In addition to FB Ad training, he also provides insight on how to partner with  Instagram Influencers such as what reasonable to pay them. 

The Bottom Line
Best selling point
  • Provides FB Group for Support and Ongoing Education
  • Shows how to incorporate FB Messenger and Manychat to get more sales.
  • Get More Reviews Training

Biggest Issues
  • Outdated  (made in January 2018)


Ryan provides excellent material for those who are in the intermediate stages of buidling their Amazon FBA businesses. 

His course is not for those who are just getting started as he doesn't spend much time on the basics (product selection, listing creation, etc.)

He does provide excellent value through his brand mindset trainings. 

FBA Sales Accelerator rating: 4.0/5

3.) Amazing Selling Machine (ASM 11)

Course length: 19 hours  Price: $5,000 (USD)
  • Shows the Baics to the New FBA Seller
  • Many Successful Sellers Have got their start in ASM
  • Private Seller Forum on their website
  • Outdated Product Selection Strategy
  • Shallow Coverage of Amazon PPC
  • Very Expensive
  • Overly Pushy Marketing (Their Affiliate Program went haywire)
ASM 11 Course details:

Matt Clark and Jason Katzenback started selling on Amazon in 2012. 

Matt was already making money via private label on Amazon at the time and Jason had a history of selling educational materials on the internet dating back to 2003. 

Matt brought Jason on because Jason wanted to learn to sell on Amazon and allegedly, sell he did. A variety of sources on the web indicate that he was soon doing 100k in revenue each month. 

That same year, 2012, the two put together the Amazing Selling Machine and the rest seems to be history. 

When I started on Amazon in 2016, I went through their course and it helped me get the basics of selling on Jeff's ginormous platform. 

The instructors (Rich Henderson and Mike McClary) do a very thorough job teaching the fundamentals of marketing private label items via FBA. 

The fact that the course is taught by someone other than the founders (who are supposedly super successful on the platform) is a red flag to me, because that begs the question, do they really know what they are talking about?

But I saw a lot of reviews of people becoming successful through the course when I began looking into selling FBA in late 2015 (when starting a business, due diligence is a must, my first coaching program taught me that).

And it was through ASM in 2016 that I got my start in FBA. 

Over the next 24 months, I built 2 brands to 6-figures. 

Where the Amazing Selling Machine course falls short is that every year they proclaim to "update it," but really they simply add a few other features (like the "Profit Miner" chrome extension you can now get for free on their website if you opt in to their email list).

So when you buy into it now, you essentially get an old course (albeit a massive old course because of the add-ons) with some bells and whistles. #profitminer

The way I like to think of ASM now is as a 100 level, gen-ed college course. 

You get the basics of the field, which is really helpful, but the practical strategies are outdated because it took so long for the course to be packaged and approved by the board of directors before it could be offered. 

So it's a really beneficial course, even today, because of the grand perspective it gives you of the way that Amazon Private Label works. 

The primary barrier to success is the same as with the FBA Ninja course:

Biggest Barrier to Success

The product selection process is outdated as the market has become super competitive for products sourced through Alibaba (a platform that connects sellers selling in the US market with inexpensive manufacturers and suppliers based in China).

The Amazon Marketplace will only become more crowded because the Chinese suppliers themselves are learning to sell on Amazon therefore being able to offer the same product at lower costs to the shoppers, essentially undercutting private label sellers. 

Why might you want to be in ASM 11?

If you want to get a well-rounded education on the FBA system and a lot of what's involved in selling on Amazon, this course will really help you get there, but it's unlikely that you'll be able to successfully select your products through the strategies taught in the course. 

The Bottom Line
Best selling point
  • Holistic Education on the Amazon Platform. 
Biggest Issues
  • Product  Selection Strategy needs an update (badly)
  • There should be better content at this cost...


I got my start with ASM because the strategy worked back then. 

It's still a great course to get most of your FBA education from (setting up your biz license, launching your product, etc.)

But remember, it's a gen ed course.

You'll have to take more if you want to be successful on Amazon in 2020. 

Amazing Selling Machine 11 Rating: 4/5

2.) Product University by Sophie Howard

Course length: 26 hours     Price: $3,495

  • Advanced Product Selection Strategy
  • Sophie has launched and sold 500+ products and created several multiple million dollar brands. 
  • Uses a product she's developing as an example of her process throughout the course.
  • Disorganized for the first several modules. 
  • Long Lectures (a bit boring)
Product University Course details:

Product University was made in 2016 by Sophie Howard, an Amazon Seller based in New Zealand, selling into both the US and the AU marketplaces as well as her home country.

Sophie started on amazon part-time in 2014 while she was on maternity leave from her job.

She scaled quickly and established her first brand, Higher Tea. 

Sophie Howard creator of the FBA course Blue Sky Amazon and creator of the tea brand "Higher Tea"

It's a consumable, responsibly sourced, organic tea so it demands ongoing sales as well as it has a unique appeal to those who want to enjoy health and take pride in supporting ethical manufacturing. 

Sophie says that while she was able to get into tea when she started, she wouldn't recommend it now as the category is supersaturated. 

Sophie doesn't teach how to set your Seller Account or how to get a business license, or other basic things like that, because, she says, you can find those resources elsewhere. 

She shares her experience and really helps you discover markets to sell products to that are hard for copy-catting dealers to mimic because they don't have access to your uniquely sourced products.  

The Bottom Line
Best selling point
  • a branding strategy that actually works in 2020. 
Biggest Issue
  • Sophie's much more a creative mind than an analytical one, so she had trouble organizing the course content until the 3rd module where she started to use powerpoint slides.


If you are willing to take on the basics yourself, like how to set up your account and your basic amazon listing, Sophie will give you the strategies to create brands that sell well for the long haul, and being able to exit as she does, building a brand worth 7 figures, then selling it off to an interested corporation. 

Product University rating: 4.5/5

1.) Private Label Masters by Tim Sanders

Course length: 20 hours and 18 minutes.     Price: $4,997 

  • Tim is an actual seller on Amazon with 120-some Private Label Products
  • Tim is active in his course's Facebook group
  • Holistic content (Mindset to Scaling)
  • Updated for 2020 (for the most part)