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This is your list of the Top 6 Best Amazon FBA Courses in 2021.

Some people think that the best way to learn Amazon FBA is just by going the free route and finding as much information as you can on blogs, YouTube channels, etc.

You hear people say, "you can just get an Amazon FBA course for free and learn everything you need."

In my experience, going with the freebies is a very inefficient way to learn, and usually just a waste of time.

I've created my own successful Amazon FBA business and I've found the best online Amazon FBA courses along the way.

If you're considering investing in one of these courses, you're in the right place. 

After all, you don't want to tank a bunch of money on the wrong course only to end up back at square one, only poorer.

What are the Best Amazon FBA Courses in 2021?

Well, what is Amazon FBA training in the first place? What should you be looking for in a course? Are Amazon FBA courses even worth it?

You're probably like me and like to research. Maybe you've been searching for the answers to these questions while you were looking for feedback on the best Amazon FBA course on Reddit or something. 

And that's fine, I look for feedback on Reddit all the time, but you may have noticed that it can be hard to find unbiased information on there from people who have actually taken the course.

I've gone through these courses one-by-one, so you can rest assured that you're getting first hand feedback with no ulterior motives.

Below, I rank the "big guns" of the Amazon Private Label Community, including full, in-depth reviews for each of them as well as quick bio of each of these Amazon coaches.

DISCLAIMER: UNBIASED Review-No Affiliate Links

To show you that I am qualified to write these reviews, you should know that my partner and I have created two 6-figure product lines on Amazon.


So I have been very active as a seller on Amazon, using the fulfillment services offered by Bezos' company.

That being said, I am not a know-it-all type guru (actually can't stand those.)

I'm just a millennial who is intent on maximizing the value of the internet. 

The Bottom line:

All I can give you is my own experience and reflections on what has worked best for my business. I am not an affiliate of any FBA course.
(If you want the in-depth story on one of my FBA products, read up on my Amazon Case Study.)

What criteria do I use to evaluate each course? Glad you asked!

The factors I look at to rate these courses:

  • Mindset training
  • Business setup training
  • Product selection basics
  • Product sourcing training
  • Q&A /Community (FB group or an interactive online platform)
  • Overall relevance of the training on today's Amazon (very different from 2016 when I started)
  • Overall content structure

I'm hoping that this bird's eye view into each FBA course will enable you to pick the online training program that is right for you and your situation. 

Not one of these FBA courses is right for everyone. Each course instructor is wildly different from the next, and has their own teaching style that jives best with certain personalities better than others. 

But before we get started,

I'll tell you a lil bit about me and how I get down...

 My name is Ippei...

From 2014 to today, I went from barely affording a small studio apartment in Detroit to living in a nice apartment in downtown San Francisco by building and ranking simple websites

That tree care website has been passive income since 2015. The lead generation business model is one of the best escapes from the 9-5 imo. 

Learn more about local lead generation model by clicking the button below. 

At the end of this post, I show you why lead generation is still my top recommendation in 2021 (and I'll focus on how it stacks up against Amazon FBA.)

But let me get you this list first.

My Top 6 FBA courses for 2021

6.) Amazon FBA Ninja by Kevin David

Course length: 10 hours and 19 minutes.  Price: $3,997 (but often 50% off on the website)
  • Taught by a real Amazon seller
  • Expert level FB Ads Product Launch methods taught
  • Hack to earn free travel while spending money on PPC Ads
  • Content is lacking clear organization and progression (kind of all over the place in general)
  • Some hacks are out of date (Super URL)
  • Refund Policy Not Clear
  • Product selection method is out of date
FBA Ninja Masterclass Course details:

The FBA Ninja Masterclass does have some holes, but you can really see glimpses into Kevin David's brilliance when it comes to his FB Ads Training that he includes. 

Kevin doesn't pull any punches, he's more of the no-nonsense personality type. His videos aren't long and drawn out, you can tell he's the kinda guy that likes to use time efficiently.

If you are an apply-on-the-fly kind of person, you'll definitely enjoy the speed at which Kevin delivers his education. 

Are you more of the reading type?

Looking for written course content? 

Kevin shows a lot of value here as well providing pdfs in most of his modules. But as a heads up, there's unique content in both the vids and papers, so to get the max value, you should both watch and read. 

I'd say this course is for you if you can handle a firehose of rapid fire information. If you're a little on the ADD side (like me) you'll find this way less boring than your senior year english classes.

You will need to be able to take concepts and run with them, problem solving as you go, because Kevin doesn't cover all the hypotheticals in his mini-lectures. 

Just be ready to run with your laptop, paper and pen if you opt-in to this course. 

Overall, the Amazon FBA Ninja Course is affordably priced and enables you to exchange gold nuggets with other Private Label Ninjas in the FB group. 

The Bottom Line
Best Selling Point
  • The FB Ads Training 
  • FB Support Group
Biggest Issues
  • Super fast-paced
  • Outdated hacks (Super URL)
  • Missing details key to success in 2021 (old-style product selection)


Just like his Lambo, this course is Fast and Furious! If you are ready to rapidly build an FBA business, you'll enjoy Kevin David's ninja approach. #thatlifestyleninja

And if you're the type who needs some Amazon FBA course PDFs to be able to refer back to, Kevin David has your back.

Just as a warning, Kevin teaches a product selection model that worked really well in 2017 when the marketplaces was not nearly as crowded as it is now and Chinese Suppliers weren't selling their own products on Amazon (like many are doing now).

But if you find a substitute product selection method, you'll have most of what you need. 

FBA Ninja Masterclass rating: 3.0/5

5.) Nine University 2.0 - Kale & Taylor

Course length: 16 hours of Video; Content Price: $1,997 
  • Provides decent FBA foundation
  • Has an active support group on Facebook
  • Helpful QuickStart boot camp included
  • Bonus FB mini course that shows product launch tactics
  • Lots of upsells
  • Not much support
  • Only Teaches Sourcing from China (COVID-19 has made this more complicated)
  • Little to no proof of Kale and Taylor's sales
Nine University 2.0 Course details:

Since it launched back in 2017, Kale and Taylor's Nine University 2.0 does have some years on it, but K&T have come back and updated their course, providing more details in certain modules like adding more research techniques to their product selection section. 

This is really important, by the way. I'm sure I don't have to tell you that the online world can change practically overnight, and tactics that worked last year can be completely useless the next. So be wary of any course that's been out there for a few years gettin' stale.

K&T have some helpful hacks in this course. For example, if you're new to the FBA game, one little gem that you might appreciate is to be sure that you ask your supplier for both the unit price and the shipping price of your products. 

(If this doesn't make sense now, just keep that little nugget in the back of your mind because it will make sense as you keep learning.)

Warning: Kale is sometimes a little short with his explanations, leaving out some of the risks of his suggestions. For example, he fails to mention that adding icons to listings could get your listing shut down (per Amazon's TOS.) Don't get me wrong, I'm no Timid Timmy, but if I ever take a risks, I always weigh the potential consequences before making a final decision, and I appreciate knowing what those are.

Kale & Taylor do a pretty good job at covering a lot of the details product listing construction as well as providing specific suggestions on product shipping and packaging, like how to tell your supplier where to label your items and proactively fixing some of the issues that shipping your products via plane brings.  

Finally, if you're the type that needs motivation or hype, this course is for you! Kale brings the fire in nearly every lesson he teaches!

The Bottom Line
Best Selling Point
  • FB Ads mini-course
  • The QuickStart FBA Bootcamp
Biggest Issues
  • Lack of proof of sales
  • No training on scaling with virtual assistants
  • Too many upsells


Overall, KT Nine University course provides value, but it's overpriced for what it is.

Nine University 2.0 does include a couple of helpful bonuses (QuickStart Bootcamp and FB Ads Mini Course) that increase the value of the their course a bit.

Since they have gone through and updated their course, it is current for 2021. 

Nine University 2.0 rating: 3.0/5

4.) FBA Sales Accelerator - Ryan Rigney

Course length: 14 hours and 29 minutes.  Price: $495 (1-on-1 coaching is extra)
  • Taught by a real Amazon seller
  • Unique tips on optimizing listings for mobile shoppers 
  • Includes a series of scaling strategies
  • Content is well-organized
  • Many tactics for getting reviews
  • Outdated (hasn't been revised since 2018)
FBA Sales Accelerator Course details:

Ryan's course is clearly laid out from A to Z, covering most of what's needed to get going on Amazon, but it's important to note that Ryan has geared his course to help those who are already selling a product or two on Amazon. 

If you already have the basics of FBA, this course might provide the next level for you as Ryan shows how to get more traffic (from Facebook) and get more reviews (using Many Chat and his own SaaS, BoostRooster.) 

I'd say this course is for you if you can appreciate an Amazon seller being fairly open about how they do their own business.

While he's not quite as vulnerable as Tim Sanders (Private Label Masters), he does share what's working for him and which platforms he focuses most of his attention on. 

Ryan's a pro at bringing in external traffic onto Amazon (which helps his products pop to the top.)

In addition to FB Ad training, he also provides insight on how to partner with Instagram Influencers such as what reasonable to pay them. This is pretty cool, because Influencers can be powerful for anyone looking to sell products, and not too many people teach you how to harness that power.

And we have to mention the price here. At $495, this is probably the best "cheap" Amazon FBA course you'll be able to find. 

The Bottom Line
Best Selling Point
  • Provides FB Group for Support and Ongoing Education
  • Shows how to incorporate FB Messenger and Manychat to get more sales.
  • More reviews training

  • Price
Biggest Issues
  • Outdated  (made in January 2018)


Ryan provides excellent material for those who are in the intermediate stages of building their Amazon FBA businesses. 

Since he doesn't spend much time on the basics is course is not for (product selection, listing creation, etc.) I wouldn't say this is the best Amazon FBA course for beginners.

He does provide excellent value through his brand mindset trainings. 

But like I said earlier, the internet changes super fast. And this course hasn't been updated since 2018, which is like centuries in internet years. So it might not be long before some of the tactics taught in this course are extinct.

FBA Sales Accelerator rating: 4.0/5

3.) Amazing Selling Machine (ASM 11)

Course length: 19 hours  Price: $5,000 (USD)
  • Shows the basics to any new FBA sellers
  • Many successful sellers got their start in ASM
  • Private Seller Forum on their website
  • Outdated product selection strategy
  • Shallow coverage of Amazon PPC
  • Very expensive $$$$
  • Overly pushy marketing (their affiliate program went haywire)
ASM 11 Course details:

Matt Clark and Jason Katzenback started selling on Amazon back in 2012 (which was basically the gold rush as far as Amazon selling is concerned.)

Matt was already making money via private label on Amazon at the time and Jason had a history of selling educational materials on the internet dating back to 2003. 

Matt brought Jason on because Jason wanted to learn to sell on Amazon and allegedly, sell he did. A variety of sources on the web indicate that he was soon doing 100k in revenue each month. 

In that same year--still in 2012--the two put together the Amazing Selling Machine and the rest seems to be history. 

When I started on Amazon in 2016, after seeing some great Amazon Selling Machine reviews, I went through their course and it helped me get the basics of selling on Mr. Bezos' ginormous platform. 

The instructors (Rich Henderson and Mike McClary) do a very thorough job teaching the fundamentals of marketing private label items via FBA. 

The fact that the course is taught by someone other than the founders (who are supposedly super successful on the platform) was a red flag to me, because that begs the they really know what they're talking about?

But like I said, I saw a lot of reviews of people becoming successful through the course when I began looking into selling FBA in late 2015 (when starting a business, due diligence is a must, my first coaching program taught me that).

And it was through ASM in 2016 that I got my start in FBA. 

Over the next 24 months, I built 2 brands to 6-figures. 

Where the Amazing Selling Machine course falls short is that every year they claim to "update" it, but really they just add a few more features (like the "Profit Miner" chrome extension you can now get for free on their website if you opt in to their email list.) 

So when you buy into it now, you essentially get an old course (albeit a massive old course because of the add-ons) with a few additional bells and whistles. #profitminer

The way I like to think of ASM now is as a 100 level, gen-ed college course. 

You get the basics of the field, which is really helpful, but the practical strategies are outdated because it took so long for the course to be packaged and approved by the board of directors before it could be offered. 

So it's a really beneficial course, even today, because of the grand perspective it gives you of the way that Amazon Private Label works. 

The primary barrier to success is the same as with the FBA Ninja course:

Biggest Barrier to Success

The product selection process is outdated as the market has become super competitive for products sourced through Alibaba (a platform that connects sellers selling in the US market with inexpensive manufacturers and suppliers based in China).

The Amazon Marketplace will only become more crowded because the Chinese suppliers themselves are learning to sell on Amazon therefore being able to offer the same product at lower costs to the shoppers, essentially undercutting private label sellers.

Why might you want to be in ASM 11?

If you want to get a well-rounded education on the FBA system and learn a lot about what's involved in selling on Amazon, this course will really help you get there.

But it's unlikely that you'll be able to successfully select your products through the strategies taught in the course.

The Bottom Line
Best Selling Point
  • Holistic education on the Amazon platform
Biggest Issues
  • Product selection strategy needs an update (badly)
  • For this price, there should be better content. Bottom line.


I got my start with ASM because the strategy worked back then. 

It's still a great course to get most of your FBA education from (setting up your biz license, launching your product, etc.)

But remember, it's a gen ed course.

You'll have to take more if you want to be successful on Amazon in 2021. 

Amazing Selling Machine 11 Rating: 4/5

2.) Product University by Sophie Howard

Course length: 26 hours     Price: $3,495

  • Advanced product selection strategy
  • Sophie has launched and sold 500+ products and created several multiple million dollar brands
  • Uses a product she's developing as an example of her process throughout the course
  • Disorganized for the first several modules 
  • Long lectures (a bit boring)
Product University Course details:

Product University was made in 2016 by Sophie Howard. She's an Amazon Seller based in New Zealand who sells into both the US and the AU marketplaces as well as in her home country.

Sophie started on amazon part-time in 2014 while she was on maternity leave from her job.

She scaled quickly and established her first brand, Higher Tea. 

Sophie Howard creator of the FBA course Blue Sky Amazon and creator of the tea brand "Higher Tea"

It's a consumable, responsibly sourced, organic tea, so it demands ongoing sales as well as it has a unique appeal to those who want to enjoy health and take pride in supporting ethical manufacturing. 

(Don't get any ideas on this one; Sophie says that while she was able to get into tea when she started, she wouldn't recommend it now because the category is supersaturated.)

Don't look for Sophie to teach you thinks like how to set up your Seller Account, how to get a business license, or other basic things like that, because she says you can find those resources elsewhere. 

But she is here to share her experience, and really helps you discover markets to sell products to that are hard for copy-catting dealers to mimic because they don't have access to your uniquely sourced products.  

The Bottom Line
Best Selling Point
  • Sophie teaches a branding strategy that actually works in 2021. 
Biggest Issue
  • Sophie's much more a creative mind than an analytical one, so she had trouble organizing the course content until the 3rd module where she started to use powerpoint slides.


This one is definitely one of the best online Amazon FBA courses. If you are willing to take on the basics yourself, like how to set up your account and your basic amazon listing, Sophie will give you the strategies to create brands that sell well for the long haul.

The most exciting part is that she'll also teach you how to exit as she does--by building a brand worth 7 figures and then selling it off to an interested corporation. 

It just sounds beautiful, don't it?

Product University rating: 4.5/5

1.) Private Label Masters by Tim Sanders

Course length: 20 hours and 18 minutes.     Price: $4,997