In this review, I will cover the 4 best FBA Courses to take in 2020.
From 2016 until recently, I dove deep into the Amazon FBA world to really get a feel for how to do it but also to see how it compared to my first business model.
In the process of building my product lines on the largest ecommerce platform in the world, I went through an assortment of courses teaching how to set up an FBA biz from start to finish, to make sure that I was maxing out my potential.
These are the "big guns" of the Amazon Private Label Community, and I not only rank them here, but I also offer full, in-depth reviews for each of them.
To show you that I am qualified to write these reviews, you should know that my team and I have created two 6-figure product lines on Amazon, which we recently sold for 7 figures apiece.
So I have been very active as a seller on Amazon, using the fulfillment services offered by Bezos' company.
That said, I am not a know-it-all type guru, just a millennial intent on maximizing the value of the internet.
The Bottom line:
All I can give you is my own experience and reflections on what has worked best for my business.
Wondering what criteria I use to evaluate each course?
I rate my courses based on the presence and quality of:
- Mindset Training
- Business Set up Training
- Product Selection Basics
- Product Sourcing Training
- Q&A / Community (FB Group or Online Forum)
- Overall Relevance of the Training on Today's Amazon (very different than 2016 when I started)
- Overall content structure
My goal is that this bird's eye view into each FBA course will enable you to pick the online training program that is right for you and your situation.
Not one of these FBA courses is right for everyone, as each course instructor has their own teaching style that jives best with certain personalities better than others.
The pros and cons of each course will be highlighted.
The Best Part?
If you want to find out more about a specific course, I've put together super in-depth reviews of these top five courses that break down each module of each course.
So if you are interested in finding out more about one of the programs below, you can research until your heart's content.
And at the end,
I provide a comparison to the business model that enabled me to quit my 9-5 in the first place: Local Lead generation.
But first things first:
My Top 4 FBA courses for 2020
4.) Amazon FBA Ninja by Kevin David
The FBA Ninja Masterclass does have some holes, but Kevin displays his brilliance when it comes to his FB Ads Training that he includes.
Kevin doesn't pull an punches, he's more of a straight-to-the-point personality type. His videos aren't long and drawn out, but use time efficiently.
If you are an apply-it-on-the-fly kind of person, you'll definitely enojy the spped at which Kevin delivers his education.
Are you the reading type?
Looking for written course content?
Kevin shows a lot of value here as well providing pdfs in most of his modules. But as a heads up, there's unique content in both the vids and papers, so to get the max value, you should both watch and read.
I'd say this course is for you if you can handle a firehose of rapid fire information. If you're a little on the ADD side (as I am), you'll not be bored like in your senior year english classes.
You do need to be able to take concepts and run with them, problem solving as you go, as Kevin doesn't cover all the hypotheticals in his mini-lectures.
Just be ready to run with your laptop, paper and pen if you opt-in to this course.
Overall, the Amazon FBA Ninja Course is affordably priced and enables you to exchange gold nuggets with other Private Label Ninjas in the FB group.
Just like his Lambo, this course is Fast and Furious! If you are ready to rapidly build an FBA business, you'll enjoy Kevin David's ninja approach. #thatlifestyleninja
Just as a warning, Kevin teaches a product selection model that worked really well in 2017 when the marketplaces was not nearly as crowded as it is now and Chinese Suppliers weren't selling their own products on Amazon (like many are doing now).
But if you find a substitute product selection method, you'll have most of what you need.
3.) Amazing Selling Machine (ASMX)
Matt Clark and Jason Katzenback started selling on Amazon in 2012.
Matt was already making money via private label on Amazon at the time and Jason had a history of selling educational materials on the internet dating back to 2003.
Matt brought Jason on because Jason wanted to learn to sell on Amazon and allegedly, sell he did. A variety of sources on the web indicate that he was soon doing 100k in revenue each month.
That same year, 2012, the two put together the Amazing Selling Machine and the rest seems to be history.
When I started on Amazon in 2016, I went through their course and it helped me get the basics of selling on Jeff's ginormous platform.
The instructors (Rich Henderson and Mike McClary) do a very thorough job teaching the fundamentals of marketing private label items via FBA.
The fact that the course is taught by someone other than the founders (who are supposedly super successful on the platform) is a red flag to me, because that begs the question, do they really know what they are talking about?
But I saw a lot of reviews of people becoming successful through the course when I began looking into selling FBA in late 2015 (when starting a business, due diligence is a must, my first coaching program taught me that).
And it was through ASM in 2016 that I got my start in FBA.
Over the next 24 months, I built 2 brands to 6-figures.
Where the Amazing Selling Machine course falls short is that every year they proclaim to "update it," but really they simply add a few other features (like the "Profit Miner" chrome extension you can now get for free on their website if you opt in to their email list).
So when you buy into it now, you essentially get an old course (albeit a massive old course because of the add-ons) with some bells and whistles. #profitminer
The way I like to think of ASM now is as a 100 level, gen-ed college course.
You get the basics of the field, which is really helpful, but the practical strategies are outdated because it took so long for the course to be packaged and approved by the board of directors before it could be offered.
So it's a really beneficial course, even today, because of the grand perspective it gives you of the way that Amazon Private Label works.
The primary barrier to success is the same as with the FBA Ninja course:
Biggest Barrier to Success
The product selection process is outdated as the market has become super competitive for products sourced through Alibaba (a platform that connects sellers selling in the US market with inexpensive manufacturers and suppliers based in China).
The Amazon Marketplace will only become more crowded because the Chinese suppliers themselves are learning to sell on Amazon therefore being able to offer the same product at lower costs to the shoppers, essentially undercutting private label sellers.
Why might you want to be ASMX?
If you want to get a well-rounded education on the FBA system and a lot of what's involved in selling on Amazon, this course will really help you get there, but it's unlikely that you'll be able to successfully select your products through the strategies taught in the course.
I got my start with ASM because the strategy worked back then.
It's still a great course to get most of your FBA education from (setting up your biz license, launching your product, etc.)
But remember, it's a gen ed course.
You'll have to take more if you want to be successful on Amazon in 2020.
2.) Private Label Masters by Tim Sanders
Course length: 10 hours and 18 minutes. Price: $3,997
Private Label Masters is taught by Tim Sanders.
Tim has been selling on Amazon since 2016 and was able to rapidly scale his business so that in less than a year he had achieved an upper 6 figure revenue.
Tim's course is well-structured with 8 sequential modules, covering the ins and outs of selling on Amazon, with the exception of teaching a strategy that is losing effectiveness rapidly as more sellers enter the Amazon arena.
Tim over-delivers in this course in a few areas:
- Listing Creation (Tim brings in a specialist who he's hired to write/optimize the copy on his listings)
- Product Selection Strategy (Tim reveals his product philosophy, which lays the foundation for his branding strategy and in turn his product suppliers)
If you are seriously considering going into Amazon FBA, then this is one of the better courses out there.
Tim's course is an excellent one for learning the entire process of FBA from start to finish.
You can get it at a affordable price. (When I called their sales department, they offered 50% off if I bought the course on the call).
But before you and buy it, be sure to take into account the additional costs of selling on Amazon (FBA fees, product cost, packaging design, pay-per-click ads).
1.) Product University by Sophie Howard
Course length: 26 hours Price: $3,495
Product University was made in 2016 by Sophie Howard, an Amazon Seller based in New Zealand, selling into both the US and the AU marketplaces as well as her home country.
Sophie started on amazon part-time in 2014 while she was on maternity leave from her job.
She scaled quickly and established her first brand, Higher Tea.
It's a consumable, responsibly sourced, organic tea so it demands ongoing sales as well as it has a unique appeal to those who want to enjoy health and take pride in supporting ethical manufacturing.
Sophie says that while she was able to get into tea when she started, she wouldn't recommend it now as the category is supersaturated.
Sophie doesn't teach how to set your Seller Account or how to get a business license, or other basic things like that, because, she says, you can find those resources elsewhere.
She shares her experience and really helps you discover markets to sell products to that are hard for copy-catting dealers to mimic because they don't have access to your uniquely sourced products.
If you are willing to take on the basics yourself, like how to set up your account and your basic amazon listing, Sophie will give you the strategies to create brands that sell well for the long haul, and being able to exit as she does, building a brand worth 7 figures, then selling it off to an interested corporation.
I'd like to leave you with a few parting thoughts to consider:
1. A One of a Kind Course:
If you are set on building an FBA business,
Sophie's is the course I recommend.
A. Credibility: She has real Amazon experience and has shown her business acumen by making multiple 7 figure brands from scratch well as brilliantly exiting the FBA system through selling off some of them.
B. Positioning Your Product LIne in the Marketplace: The education that hse has packaged is one of the few FBA courses that's worth anything in as we enter this new decade. American sellers, Australian marketers and entrepreneurial Kiwis' alike all would benefit from the strategies she teaches.
With many other course marketers, you have to be extremely careful to avoid being scammed into laying out your hard-earned cash for a set of video lectures that you could have got on Udemy for 20 bucks.
Her course is the farthest thing from a scam or get-rich-quick scheme, because Sophie literally shows what she is building in her company as she is assisting course participants along their journey.
The set of lectures that makes up her course contains her branding strategies with wisdom that stand the test of time.
I took the time to go through the Blue Sky Amazon courses because I witnessed an interview of Miz Howard elaborating on her process and was fascinated because at the time I was heavily focused on growing my two brands (back in early 2017).
2. What You Need to Start a Successful Amazon Business in 2020:
In addition to the right education, what else do you need to get a profitable FBA company going this year?
I realize that this thought is not popular as it would be more acceptable to say,
"Go out and achieve your dreams! You can do it!"
But that's not why you are here.
You have chosen to read this because you want to start an online business that will generate income to fund your lifestyle, whatever that may be.
And if you want to eventually start a collection of products on Amazon because that's what really makes your heart sing, then please don't take what comes next as a damper on your dreams, but choose to see it as your path to success, actually doing the things that you dream of.
To truly get started well on Amazon, you need more than most course sellers will tell you.
In my experience, most course creators seem to say you can get started with a few hundred to a few thousand dollars.
In my experienced opinion, I would raise that number even higher to at least 15,000 dollars, the reason being that once you have bought the course for 3.5k, then you only have 11.5k left for actually building your business, which, in real life, is a really a tight budget because you have to take into account the fact that you probably will have to launch multiple products to find one that really sells.
For example, Sophie has pushed over 500 items into Amazon's marketplaces.
Do you think all of them sell super well?
That would be awesome, but does real life turn out that way?
No, not very often.
The truth is much more grim:
Some of the launched items sell more than others, while still others don't sell at all.
I had launched 3 products before I saw my first sales on Amazon.
3. The Testing Strategy that Successful Amazon Entrepreneurs Utilize
What I've found and others as well is that it often requires testing the market to find home-run products.
Think of it as trying different lures to see what the fish in Bezo's ocean will bite.
But baiting the FBA hook (to continue the analogy), takes a good deal of money and time, that, honestly, most people in our world today don't have.
But those who have the funds end up putting up many different listings and launching a multiplicity of products into the marketplace at once.
And to be completely candid with you, if I didn't already have money coming in via my first business, lead generation, I wouldn't have had the money to become successful on Amazon.
An Affordable Business to Start in 2020 to Fuel Your Freedom
In my experience, my lead generation company is much easier to run (nearly passive) and was much more quickly profitable than my FBA business.
For example, my amazon business had an average profit margin of 25%, and that money came to me after I picked a bunch of products, ordered them after I located a supplier, built listings for three of them, launched the trio of products, of which one of them took off.
I made my first Amazon money about 6 months after starting that business.
When I started my lead gen business, I went through the process I was taught and created enough money to quit my 9-5 after 6 months after starting the local lead generation business, because the profit margin was much higher (because I was creating more value).
More clearly stated, I started my lead gen business and six months later, I was making 6k a month, whereas with my job I was only making 2,200 dollars each month.
If you want to start an FBA Business, but don't have the capital right now, you might consider starting a lead generation business to build the capital you need to create your business on Amazon.
Learn more about local lead generation here.