The Amazon Influencer Program does not require a specific number of followers for applicants upfront. There is proof online that some influencers are approved with less than 10 followers, while others report that they are rejected even with 100K. Reddit comments and posts of existing influencers reveal that Amazon's approval team has different methods of accepting applicants. Aspiring Amazon Influencers and online entrepreneurs must have high engagement rates in their chosen social media accounts to get approved. Amazon checks traffic, views, impressions, and more to ensure that potential influencers have high enough engagement. If your metrics are not stellar, you will not be approved.

According to Business Insider, the Amazon Influencer Program can offer a 1% to 20% commission per successful sale, depending on the Amazon product your customers buy. This translates to around $1,000 to $10,000 in passive income monthly. In his YouTube channel Buildapreneur, Spencer Mecham even mentions earning $500 per day ($15,000 monthly). It shows the potential of the Amazon Influencer Program as a profitable online business model.

While the program can be a lucrative option for many influencers and content creators, this business model has its set of challenges. Its two main issues are income stability and business scalability. And, the uncertainty of the number of followers a potential Amazon Influencer needs is one of the most sought-after answer in the online landscape. Let’s uncover more details about the Amazon Influencer program’s required follower count and the significance of engagement metrics. Plus, you get to learn five valuable tips to get accepted easily into the program.

How Many Followers Do You Need for Amazon Influencer Program?

You need at least 8 followers for the Amazon Influencer Program, according to Reddit user Nocheese1. This person claims to have only 8 TikTok followers with 15 videos having over 200 views and a 10% engagement rate. Nocheese1 was accepted four days after the initial Amazon Influencer application. However, there’s no set number of followers to qualify for the Amazon Influencer Program. Amazon doesn’t have written specifics on how many followers an aspiring Amazon Influencer must have prior to his/her application. It’s good to note that having a greater chance of getting approved entails obtaining a significant following and active online engagement.

Some influencers get approved with only less than 200 followers on their social media accounts. Reddit user KungPaoPenny had 86 TikTok followers and Stunning-Falcon-1773 had 140 TikTok followers when they got accepted.

Other influencers try to build a follower base of at least 1,000 to 5,000 before applying to the Amazon Influencer Program. This range has become the widely known unofficial standard based on information from platforms like Quora, Reddit, and Google. There’s also no limit to the number of times you apply to the program. Reddit user Future-flora applied three times (with a 1%-5% engagement rate) before getting approved on his/her fourth try with a 5%-30% engagement rate.

Amazon Influencer applicants who have an existing Amazon Associates Program account get approved easily, according to Reddit user Saceog. He/she got approved with 8,500 followers using a YouTube account that is connected to his/her Amazon Associates account. Alternatively, Saceog’s active TikTok account with 15,500 followers was rejected. This means that Amazon also checks the longevity of an influencer’s account as one of the program requirements. Reddit user Beezwas×4444’s TikTok account with 450K followers was denied, while his/her Instagram account with 130K followers got approved.

How Many Followers Do Successful Amazon Influencers Have?

Successful Amazon Influencers have 2K-30K followers on different social media channels like Pinterest, Instagram, Facebook, TikTok, and YouTube. This number depends on an influencer’s level of online popularity. Duline Theogene’s 2024 article on AMZ Advisers reveals that about 60% of online consumers purchased a product in the last six months because of various influencer recommendations. The more followers an influencer has, the higher their income potential and reach will be. Top Amazon Influencers like Ryan Mulvany (@Mr. Deals) and Ashley Marquez (@Teach Create Motivate) even have over 400K followers. You just need to find the right techniques to succeed in the Amazon Influencer Program.

Is Follower Count More Important Than Engagement Metrics To Become an Amazon Influencer?

No, follower count isn't more important than engagement metrics to become an Amazon Influencer. Many content creators who have a follower base of around 50K to over 300K get denied because their social media account doesn’t have enough engagement. Follower count is as important as engagement metrics. Influencer marketing factors such as site traffic, bounce rate, average session duration, click-through rate, and social interactions are crucial to getting approved for the Amazon Influencer Program even with a small following.

Can You Still Make Money as an Amazon Influencer With a Small Following?

Yes, you can still make money as an Amazon Influencer with a small following, given that you have a good engagement on your chosen social media account. Your loyal followers can help you share posts and spread product recommendations on different social media platforms. Another good way to increase profitability is by completing your Amazon Influencer account and building a visually appealing Amazon store. This lets potential customers and followers know that you are legitimate. Your Amazon Influencer profile is a strategic tool for promoting integrity in the program.

5 Tips To Get Accepted Easily Into the Amazon Influencer Program

Amazon Influencer Program FAQs

Is the Amazon Influencer Program Worth It?

Yes, the Amazon Influencer Program is worth it, given that you make $5,000 to $10,000 monthly. This income range is possible and scalable if you utilize Amazon Live, Creator Connections, Amazon Influencer Storefront, The Drop, and Inspire. You can also take advantage of the Amazon Bounty Program and other Amazon subscriptions like Amazon Prime. However, learning these online features requires considerable time and effort. You need to do in-depth research on these tools, consumer purchase behavior, and market demands to succeed in this industry.

Why Local Lead Generation is Far Less Complicated Than the Amazon Influencer Program

Local lead generation is far less complicated to start and scale compared to the Amazon Influencer Program. Building your Amazon business entails growing your follower base, fostering good social media engagement, and constantly creating high-quality content. This process requires an extensive amount of time and dedication.

Statista’s February 2024 data shows that 39% of brands globally worked with up to 10 influencers while 12% mentioned having worked with over 1,000 influencers. This means that being an Amazon Influencer in the 21st century is profitable. In fact, some of the best Amazon Influencers in the world, like Jamye Hunter and Lisa Cameron, have worked with numerous businesses. However, attaining a sizable following takes a lot of hard work, from creative content generation to doing live streams daily. You also reduce your potential revenue when you aren’t active, even for a few days.

The local lead generation business model is easier than getting accepted into the Amazon Influencer Program and maintaining your influencer page. All you need is to create content and a website for a specific niche service. You can rank your microsite organically on search engines like Google by using SEO or proven digital marketing strategies. Once your niche website is ranked on the first page of Google, you don’t need to worry about constantly originating content or attaining a massive follower base to drive traffic. You can then sell the leads you acquire to local business owners.

If you want a scalable online business that offers $20K-$50K in passive income monthly, start a lead gen biz today!