How To Make Money On TikTok With 18 Effective Tactics | The BIG Risk You Can’t Ignore

February 17, 2024

How to make money on TikTok:

  • Join the TikTok Creator Fund
  • Run an affiliate marketing campaign
  • Collaborate with brands
  • Partner with an influencer

and many other unique strategies. TikTok offers a range of money-making opportunities. You can even make money on TikTok just by watching videos. Still, it's important to understand all the options for building out an income from TikTok. This way, you can choose the income streams that interest you and complement your skills. And, you can plan ahead for building out your channel with additional income streams.

However, TikTok isn’t the only good opportunity to make money online in 2024. Local lead generation is another option for those looking to build a long term passive income stream. With a local lead generation agency, you build and rank websites on Google that attract leads for local service businesses that you partner with. Each local lead generation website you establish can generate thousands of dollars a month in profit, just like some of these great TikTok money making strategies!

1. Join the TikTok Creator Fund

The TikTok Creator Fund is a $1 billion fund that TikTok uses to incentivize and support its content creators. The TikTok Creator Fund is not an ad revenue sharing program like the YouTube Partner Program, nor is it a grant. Instead, it’s money TikTok puts towards encouraging creativity and loyalty to its platform.

How much does the TikTok Creator fund pay you?

The TikTok creator fund pays you between $0.02 and $0.04 per 1,000 video views. The amount you earn depends on a variety of factors, including:

  • Number of authentic video views you receive
  • Content engagement level
  • Whether the video content adheres to TikTok's policies

Can you calculate how much money do you get on TikTok for 1 million views with the Creator Fund?

Who can make money from the TikTok Creator Fund?

Adults who are at least 18 years of age and from an approved country are eligible to make money from the TikTok Creator Fund. Residents from the US, UK, France, Germany, Italy, and Spain can make money on TikTok through this program. 

What are the channel performance requirements to make money through TikToks Creator Fund?

  • You need at least 100,000 views within the last 30 days on TikTok to make money. 
  • You need to have at least 10,000 followers on TikTok to make money. 

2. Run an affiliate marketing campaign

TikTok is an effective channel for affiliate marketing. In fact, TikTok creators enjoy user engagement rates of up to 17.96%, while other platforms like Instagram and YouTube are only at 3.86% and 1.63% respectively, according to affiliate platform Commission Factory. That means TikTok users are more likely to actively respond to recommendations on the platform. To make money with affiliate marketing on TikTok, you just need to get your affiliate links in front of your audience.

However, TikTok does not allow you to add affiliate links directly to videos. Instead, you need to direct your audience to your profile, where TikTok allows you to display one clickable link. Furthermore, only TikTok business account profiles allow a clickable link, so creators with only a personal account will need to update their account in order to post their affiliate link. 

How to add an affiliate link to your TikTok business profile?

  1. 1
    Open your TikTok business profile
  2. 2
    Tap "Edit Profile"
  3. 3
    Add your link under "Website"

3. Collaborate with brands through the TikTok Creator Marketplace

The TikTok Creator Marketplace is a platform that connects high-quality TikTok creators with brands who are looking for support in promoting their products and services. Through this platform, you can collaborate with brands by publishing sponsored content where you showcase their products in exchange for a fee. If your TikTok account is eligible to join TikToks Creator Marketplace, TikTok will send you an invitation to apply. Once you setup your profile, brands can start reaching out to you with promotion opportunities, which you can choose to accept or deny. 

How do you make money by publishing a sponsored post?

  1. 1
    Accept a brand's proposal
  2. 2
    Create the TikTok video content as they specify
  3. 3
    Upload the video to the campaign file submission page for the brand to review
  4. 4
    Once approved, the brand sends you money through the agreed upon payment method

Pro Tip: When uploading your sponsored post to the TikTok Creator Marketplace, tap "Branded content" to automatically add a required advertising disclosure in your post description and share post analytics with your brand partner. 

How much money can you make with sponsored posts?

  • Nano influencers with 1,000 to 10,000 followers make $5 to $25 per post
  • Micro influencers with 10K to 50K followers make $25 to $125 per post
  • Mid tier influencers with 50K to 500K followers make $125 to $1,250 per post
  • Macro influencers with 500K to 1M followers make $1,250 to $2,500 per post
  • Mega influencers with over 1M followers make $2,500+

What are the requirements to join the TikTok Creator Marketplace as a creator?

  • Have a Personal (or Creator) TikTok account
  • Be at least 18 years of age and from one of 24 approved TikTok Creator Marketplace countries
  • Have 10,000 or more followers
  • Posted at least 3 videos in the last month
  • Generated over 100,000 likes on posts in the last month

4. Partner with an influencer as a brand

Content creators aren’t the only ones who can make money with TikTok, brands can too! If you are a brand with a product or service that you want help promoting, TikTok is an excellent platform to support your digital marketing initiatives. In fact, a survey by Adweek of students aged 16 to 24 found that 55% of respondents have bought a product after seeing a brand or product on the platform. Partnering with TikTok creators to promote your brand is a legitimate strategy to generate sales. 

To sign up for the TikTok Creator Marketplace as a brand, you just need a phone number and email. Once you get access to the platform, you can filter creators by:

  • Category
  • Location
  • Views
  • Followers
  • Reach

5. Sell products through TikTok Shop

TikTok Shop is an Ecommerce platform integrated within TikTok where brands can manage, track, ship, and receive payments for order directly through the app. If you have a product to sell, you can use TikTok Shop to showcase your products to the TikTok community through:

  • Live shopping - Shopping during TikTok LIVE streams 
  • Shoppable videos - Shopping from standard TikTok videos 
  • Product showcase - Shopping directly on a brand or creator’s TikTok account profile

6. Earn TikTok Rewards

TikTok Rewards is a referral program where TikTok rewards users for inviting new people to join the platform. In fact, with TikTok Rewards, both the inviting user and the new user can earn rewards. You can redeem TikTok Rewards for actual money, or coupons and mobile top ups in select countries. New users are incentivized to start using the platform right away, as TikTok rewards users for completing video-watching tasks. Therefore, TikTok Rewards is how to make money on TikTok by watching videos!

How to start earning money from TikTok Rewards?

  1. 1
    Login into TikTok
  2. 2
    Navigate to Profile, Discover, or For You page to find and click on the TikTok Rewards banner
  3. 3
    Click on the coin icon on the upper lefthand side of the screen
  4. 4
    Find your referral link and invitation code
  5. 5
    Send the link to anyone you know who doesn’t yet have a TikTok account to start earning 

7. Earn Diamonds from LIVE Gifts

LIVE Gifts is a TikTok feature that allows users to send creators virtual gifts during a live stream as a token of appreciation for their high quality content. TikTok users pay for the virtual gift using TikTok Coins that they purchase with real money, so it has real value. These virtual video gifts are converted into Diamonds, and you can see the total number of Diamonds collected after a stream in your LIVE summary. You can then exchange the Diamonds you earned for real money or virtual products. Therefore, LIVE Gifts are how to make money on TikTok LIVE. 

How much are Diamonds worth on TikTok?

Diamonds are worth approximately $0.05 on TikTok, according to Influencer Marketing Hub. Therefore, 1,000 Diamonds is worth about $50. However, TikTok keeps 50% of your Diamond earnings, so you will only make $25 from 1,000 Diamonds.

8. Sell custom merch

If you have a loyal following on TikTok, selling custom merch can be an effective way to monetize your content. Custom merch is products that are customized with the content creators brand. An example of custom merch on TikTok is selling a T-shirt with a common catchphrase of the TikTok creator. If users really like your content, there’s a good chance they will purchase your custom merch to support you. In fact, top video content creators like Smosh generate hundreds of thousands, sometimes millions, per month in custom merch sales.

Where can you get custom merch to sell through TikTok?

You can get custom merch to sell through TikTok by using a print-on-demand service like Printful. Print-on-demand services allow you to place your own designs on generic items like T-shirts, backpacks, hats, and much more. These services take care of everything from printing your designs, preparing your orders, and shipping them to your custom. All you need to do is promote your custom merch in your videos and have a virtual storefront for your customers to purchase from, and a print-on-demand service can handle the rest. 

9. Drive sales through TikTok ads 

If you sell products online, promoting your products through a TikTok ad can help you drive more sales by reaching a large and highly engaged audience who aren’t opposed to spending. In fact, TikTok is the top global app for consumer spend, according to the State of Mobile 2023 report by Data.AI. Whether you have a website, Ecommerce store, or sell products through TikTok Shopping, TikTok ads are currently one of the most effective paid advertising channels. 

10. Offer premium content through Patreon subscriptions

TikTok is one of the best social media platforms for attracting an audience, but you aren’t limited to just keeping your fanbase there. Many TikTokers publish engaging content on the platform for the purpose of attracting more people to their content on higher paying creator platforms, like Patreon. With Patreon, you can offer your TikTok followers access to paid premium content, such as:

  • Exclusive videos
  • Access to chatting directly with you
  • Free merch
  • Community participation
  • Shoutouts in your content

11. Create, grow, and sell TikTok accounts

Instead of constantly paying creators to promote their products, some brands elect to buy TikTok accounts that have established audience bases within their niche. Therefore, just like affiliate marketing and local lead generation websites, TikTok accounts can be valuable pieces of digital real estate you can sell for a profit. Growing a TikTok account requires social media expertise and consistent dedication, so you can demand a high price tag for your efforts. The value of your TikTok account depends on factors like the audience niche, follower count, age of account, and engagement metrics. According to ISMagazine, TikTok accounts with around 100K subscribers typically sell for around $1,000, while accounts with over 1M subscribers can demand upwards of $30,000!

Where can you sell TikTok accounts?

12. Promote music

TikTok has spurred the rise in popularity of many songs, like Lil Nas X’s “Old Town Road” or Doja Cat’s “Say So”. In fact, many modern artists owe their fame to their songs going viral on the platform. That’s because using trending music from the TikTok sound library is a common strategy to help videos go viral. If you’re a TikTok content creator with an established audience, you can offer to use songs in your content in exchange for a fee. On the other hand, if you’re an aspiring musician looking to catch a break, promoting your music on TikTok is a proven strategy that has enabled many musicians to make a fortune. 

13. Find new clients with TikTok lead generation

Lead generation entails finding and prospecting clients for a service business, and the TikTok app can be an excellent place for reaching these potential clients to help your business make more money. Although you can try to use an organic TikTok strategy to reach customers, TikTok Ads Manager has a built in function specifically for lead generation, called the Lead Generation Objective. By setting up your ads with the Lead Generation Objective, the CTA button on your in-feed video ad triggers an instant form you can use to collect details from potential leads within TikTok. The Lead Generation Objective instant form allows a TikTok user to:

  • Learn about your business
  • Answer screener questions
  • Schedule an appointment

  • Share contact information

14. Raise money with a TikTok crowdfunding campaign

If you’re looking for startup capital for your business or have a social cause you’re passionate about, TikTok can be an excellent channel to generate awareness and raise money. To run a successful crowdfunding campaign with TikTok, you should first set up your crowdfunding campaign on a crowdfunding platform like Kickstarter, GoFundMe, or Mighty Cause. Then, promote the campaign in your TikTok content to generate interest for the campaign among your viewers. 

15. Charge brands for TikTok consulting

TikTok has quickly grown to become one of the most important social media marketing channels. However, many brands don’t have the expertise to capitalize on TikTok’s advertising opportunity. If you have that TikTok expertise or are willing to obtain that expertise, offering TikTok consulting services to brands can be a great way to make money with TikTok. Considering that social media managers make an average salary of around $50,000/year in the United States, according to Glassdoor, you can earn approximately $25/hour by helping companies scale their business with TikTok. 

16. Ask for tips from your viewers

If you’re a TikTok influencer with a loyal audience base, asking for tips is a viable strategy for making some extra cash through your TikTok channel. TikTokers using business accounts can paste the link of their tipping app of choice, like Venmo or CashApp, directly in their bio. However, personal TikTok accounts need to receive their tips directly through the TikTok platform.

How to receive tips through TikTok?

  1. 1
    In the TikTok app, tap Profile at the bottom.
  2. 2
    Tap the Menu button at the top. 
  3. 3
    Tap Creator Tools, then Tips. 
  4. 4
    Tap Apply.
  5. 5
    Set up a Stripe account.
  6. 6
    Automatically receive tip deposits through Stripe each week.

17. Enroll in the TikTok Pulse revenue share program

TikTok Pulse is an ad revenue sharing program through TikTok where you earn part of the profits from video ads that run after your content. You get 50% of the money TikTok makes from these sponsored posts, while TikTok takes the other half. However, only the top 4% of videos on TikTok are eligible for TikTok Pulse ads. Therefore, only the most viral videos even qualify to earn through the program, and that doesn’t guarantee TikTok advertisers will even run ads alongside your content.

18. Join the TikTok Creativity Program Beta

The TikTok Creativity Program is TikTok’s newest monetization feature. It’s similar to the Creator Fund by compensating creators for their original, high-quality videos. However, unlike the Creator Fund, the Creativity Program is only for videos longer than one minute. Initial reactions to the beta version of the creativity program have been extremely positive, with participating creators divulging that they are now earning close to $1 per 1,000 views, as opposed to less than a penny with the Creator Fund.

TikTok creators can choose to be in either the Creativity Program or the Creator Fund, not both at the same time. Once they switch from the Creator Fund to the Creativity Program, there’s no going back. 

What’s the biggest risk of making money on TikTok?

The biggest risk of making money is that the application will get banned in the United States and you will lose your hard earned revenue stream. Although unlikely, there is some potential for the United States to limit or outright ban the use of the application due to security concerns. In fact, as of April 2023, 34 states have even banned government employees from using TikTok. Some countries like India and Afghanistan have even banned the use of TikTok completely, so it may only be a matter of time before more countries do the same. 

How much does TikTok pay content creators and influencers?

TikTok pays content creators and influencers anywhere from $0 to $5+ million per year. The amount of money content creators and influencers earn depends on many factors, like which monetization methods they use, how large their audience is, and what kind of content they create.

Who makes the most money on TikTok?

  1. Charli DAmelio
  2. Dixie DAmelio
  3. Addison Rae
  4. Bella Poarch
  5. Josh Richards

How do you get paid on TikTok?

You get paid on TikTok with Creator Fund earnings, virtual gifts, TikTok Rewards, and tips. These monetization methods make up the TikTok Creator Next program. You can make money with TikTok in more ways than through Creator Next, but these are the four ways in which you receive payment directly through the TikTok app. 

How do I check my TikTok money?

  1. 1
    Go to your TikTok profile
  2. 2
    Open the menu from the upper right corner and click Settings and privacy
  3. 3
    Click Balance to open your wallet and check your TikTok money

How do I cash out TikTok earnings?

  1. 1
    Click Income in your TikTok wallet and enter 6-digit verification code sent to Google Authenticator
  2. 2
    Click Withdrawal method and link either PayPal or Zelle to TikTok
  3. 3
    Click Withdraw
  4. 4
    Complete W-9 tax form, including social security number
  5. 5
    Income transfer from TikTok to bank

The minimum amount to withdraw from TikTok is $100. It takes approximately 30 days from the end of the month that the earnings were accrued to be eligible to cash out your TikTok earnings. 

How to make money on TikTok without followers?

You can make money on TikTok without followers by referring new users to the platform and earning TikTok rewards. This is the easiest and least expensive way to make money on TikTok if you don’t have an audience. However, if you have some money to spend, you can also use paid TikTok ads to promote an affiliate marketing or Ecommerce products. This tactic can work with either a physical or digital product, and you don’t need any followers because you are pushing the product in front of the audience by paying for ads.

Related Articles on How To Make Money on TikTok

Is TikTok a good platform for making money?

TikTok is a good platform for making money because it’s highly popular and there are so many ways to make money. However, TikTok lacks a passive income opportunity, which is why I much prefer local lead generation. You can set up a local lead generation website and within 6 months start earning thousands of dollars in passive income each month. If you continue building more website and scaling your business, it’s only a matter of time before you can start earning some serious passive income that only the most popular creators on TikTok can hope to match. 

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

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