Is YouTube Automation Saturated? — 5 Shocking Reasons Why Not

March 15, 2024

No, YouTube automation is not saturated. However, Youtube automation is overcrowded. According to Tubics, there are more than 51 million YouTube channels as of 2022. It was a 36% growth last year. But despite that huge number of YouTube channels, YouTube users grow rapidly as well. According to Data Reportal 2023, YouTube has 2.5 billion users globally. It is 50 times more than the number of YouTube channels. It shows that there is still space for new YouTubers. However, YouTube automation is overcrowded. It has really tough competition.

In this article, we will discuss the five shocking reasons why YouTube automation is not saturated. Also, we will cover the five reasons people are quitting YouTube automation even though it is not saturated and can offer opportunities. At the end of this article, we will reveal if YouTube automation really works and we will introduce you to another business model that might be better than YouTube automation. 

5 Shocking Reasons Why YouTube Automation Is Not Saturated

1. YouTube automation has an expanding user base. 

YouTube automation is definitely not saturated because it's still growing. According to Kepios, in the last ten years, the number of YouTube users went from 0.8 billion to 2.70 billion in 2023. That's nearly 2 billion new users. Every month, there are about 30 billion visits to YouTube. SimilarWeb reveals that in December 2022, people spent around 19 minutes per visit and checked out about 11 pages. These numbers tell us that YouTube is getting bigger, keeping people interested, and it's not saturated yet.

2. YouTube automation can tap on content demand. 

Forbes Advisor finds that AI helps them do better in their business. According to them, more than 60% of business owners believe that AI will make things better. Also, 64% of them think their business will get smoother and 42% say work will improve using AI. It shows that YouTube automation has more room to grow. Also, it proves that YouTube automation still has a lot of potential and can use the growing AI industry to make more high-quality content to satisfy content demand.

3. YouTube automation is growing and advancing. 

YouTube automation is not saturated because it's on the rise and getting better. The AI market is already worth about $136.55 billion, according to Grand View Research. In the United States, Tracxn Technologies revealed that there are 14,700 AI startups in March 2023. It shows the rapid improvement of AI. It means, if the AI industry is moving so quickly, YouTube automation can leverage that to reach new heights and rapid advancements.

4. YouTube automation can reach global audience. 

YouTube automation can connect with people all over the world. As your channel gets bigger and more subscribers from different countries watch your content, you might want to make content in various languages. YouTube provides three ways to do this: you can have one channel with content in different languages, make separate channels for each language, or have a main channel with local channels. YouTube automation can help you reach global audiences by adding automatic captions, subtitles, and translations for different languages. There's an AI tool called Kapwing that can translate videos to over 60 languages automatically. You just need to upload your video, and Kapwing creates subtitles in the language you want. This shows that YouTube automation still has room to grow by reaching more people worldwide.

5. YouTube automation can leverage untapped niches. 

YouTube automation is far from saturated because it can take advantage of untapped niches. By creating lots of content and making sure it shows up in search results, YouTube automation can tap into niches that haven't been widely explored yet. Research from the Vienna University of Economics and Business and the Modul University of Vienna found that AI-generated content has an 80% success rate for showing up on the first page of search engine results. In comparison, content made by human SEO experts only achieves a 22% success rate. This means that YouTube automation can produce content for untapped niches and optimize it to show up prominently in search results. 

What Is YouTube Automation?

YouTube automation is when you use tools and software to make certain tasks on your YouTube channel happen automatically. This helps save you time and effort. For instance, a tool such as TubeBuddy can assist you in scheduling your video uploads, handling comments, and identifying keywords for enhanced search rankings. YouTube automation can also mean hiring a whole team to take care of various tasks related to your YouTube channel. Instead of doing everything yourself, you can hire people to handle things like video editing, uploading, managing comments, and promoting your content. This way, you're still using automation, but instead of relying solely on tools and software, you're getting help from freelancers to keep your channel running smoothly. It's like having a team of experts who specialize in different aspects of YouTube to make your channel run smoothly.

What Are YouTube Automation Examples?

Some of the YouTube automation examples are scheduled uploads, comment management, video promotion, automated analytics, thumbnail generation, and subscriber interaction.

Scheduled Uploads

You can use TubeBuddy to plan when your videos go live. You pick a time, and TubeBuddy uploads them for you. It helps you to worry less about uploading content on the YouTube platform.

Comment Management

It helps you keep your comment section tidy without sifting through everything yourself. You can also use TubeBuddy for this task.

Video Promotion

If you automate this task, it can promote your videos on different platforms automatically. Social Blade is a tool that can track your channel's stats too, so you know how well your videos are doing.

Automated Analytics

It helps you see how your videos perform. VidIQ can give you insights into views, clicks, and engagement without you having to dig through data.

Thumbnail Generation

It helps you automatically create eye-catching thumbnails for your videos. It saves you time and helps attract viewers with great visuals.

Subscriber Interaction

Some creators use chatbots to engage with subscribers. These automated bots can respond to comments and messages. It gives your audience quick answers.

What Is A Saturated Market?

Saturated market is when an industry gets really full of businesses or products that lead to strong competition and less space for new entrepreneurs. This happens when there's more stuff than people want, and companies have a tough time getting noticed. In YouTube automation, lots of YouTube channels are around, but there are even more users signing up. This means that even though there are many channels, people still really want content. So, YouTube automation is not saturated because people want more content than creating YouTube channels.

5 Reasons People Are Still Quitting YouTube Automation

1. YouTube automation is getting crowded.

People are still quitting YouTube automation even though it's not saturated because it's getting crowded. There are a lot of YouTube channels out there. As of July 29, 2022, Tim Cone shows that there are 113.9 million YouTube channels. Oxford Economics' report on The State of the Creator Economy found that in the US alone, more than 45,000 YouTube channels had at least 100,000 subscribers by December 2021. And over 5,500 YouTube channels in the US reached 1 million subscribers. This shows that while YouTube automation isn't saturated, the increasing number of channels is making it tougher for some people to stand out, which is why they're quitting.

2.  YouTube automation is not an easy money-scheme.

YouTube automation is really not an easy money-scheme. To start earning, YouTubers need around 1,000 subscribers and 4,000 watch hours in a year for the YouTube Partner Program. But getting these numbers is hard, especially when you're starting from scratch. According to TubeFilter, It takes about 22 months on average to get 1,000 subscribers, and around 15.5 months and 164 videos to hit that mark. Also, Tubics shows that there are over 114 million YouTube channels and over 51 million are active in 2022. That's a lot of competition. It's not just about reaching a goal; you're competing with millions of other channels for attention. That makes people quit YouTube automation even though it offers great opportunities.

3. YouTube automation requires right management of the team.

If you're hiring freelancers to run your YouTube automation, you have to be their boss and manage things well. This takes effort and time to make sure everyone works together. TeamStage says that teamwork matters a lot to 37% of employees. You need to recognize good work and team achievements to boost profits by 29%. Some YouTubers quit without realizing that, even with a team, you still need to be involved to keep things on track.

4. YouTube automation needs investment.

While it might seem simpler than traditional YouTube methods, it still requires money. You'll need around $200 to $1,000 or more each month for advanced tools and services. Success in YouTube automation depends on your content and audience targeting. You might need to buy costly subscriptions for better tools or hire skilled freelancers for high-quality work. Some beginners quit because they think they can get quick success without spending much. However, starting with low-cost or free tools might limit your productivity and content quality. So, investment matters for YouTube automation success.

5. YouTube automation has tons of metrics to watch for.

People are still leaving YouTube automation, even though it's not oversaturated, because they're not paying attention to important YouTube metrics. They're too focused on how much money they can make with each upload. Ignoring these metrics leads to slow growth and less traffic for their YouTube automation channel. This means it takes a lot more time to earn and can crush their motivation to keep creating content.

Here are some YouTube metrics you need to watch:

  • Watch time: The total time people spend watching your videos. It's a key factor for YouTube's algorithm. It promotes content with higher watch time.
  • Average Percentage Viewing: The average portion of your video viewers watch. It helps gauge how engaging your content is.
  • Average View Duration: The average time viewers spend on your videos. The longer duration shows engaging content.
  • Audience Retention: It is the measurement of how well your videos keep viewers' attention. High retention suggests valuable content.
  • Re-watches: It shows how often viewers replay parts of your video. It indicates engaging segments.
  • Engagement: Includes likes, comments, shares. High engagement boosts video visibility.
  • Impressions Click-Through Rate: The percentage of viewers who click on your video after seeing it. It reflects video relevance.
  • Playlist Engagement: Tracks how viewers engage with playlists. High engagement improves visibility.
  • Unique Viewers: The number of individual viewers. It helps you evaluate your audience size.
  • Views Per Unique Viewers: It is an average view each viewer generates. It shows content appeal.
  • Keywords: The words viewers use to find your videos. It is essential for your channel’s discoverability.
  • RPM (Revenue Per Mille): This is your earnings per 1,000 views. It reveals monetization success.

Is YouTube Automation Dead?

No, YouTube automation is not dead. The global AI market is growing strong. It is worth a big $136.55 billion in 2022, and it's expected to keep growing by 37.3% every year from 2023 to 2030, as stated by Grand View Research. Also, according to Business Focus Magazine, businesses are smartly investing in AI, about 91.5% believe in making their work better with AI. With AI advancing like this, YouTube automation can also keep going. As AI gets bigger, YouTube automation can stay alive by using automation tools well.

Is YouTube Automation Still Worth It?

Yes, YouTube automation is still worth it. You can take advantage of its vast audience of 2.5 billion users globally from DataReportal 2023. Additionally, Kepios highlights that YouTube boasts more users than Facebook, making it the second most popular social platform. YouTube automation presents an avenue for online income through YouTube automation. However, it's essential to be cautious of potential downsides. Failure to adhere to YouTube's automation policies can lead to channel bans. Moreover, automation can lack the personal touch that audiences appreciate. McKinsey's findings show that 71% of customers seek personalized experiences from businesses.

Is YouTube Automation Legal?

Yes, YouTube automation is legal, but you must follow YouTube automation policy to stay on track. Some successful channels like Bright Side, The Richest, Brainy Dose, Body Hub, and Motiversity use legal automation to generate significant revenue. The key is to follow YouTube's rules and not mislead viewers. If you use automation wrong, it can lead to penalties like you videos being taken down or accounts being banned.

YouTube Automation Related Articles

Conclusion: Is YouTube Automation Really Working?

Yes, YouTube automation is really working. Many big automated YouTube channels have already succeeded. For instance, according to Social Blade, Bright Side earns between $114.4K and $1.8M each year. Similarly, Motiversity brings in earnings of $23.7K to $378.9K annually. You can earn money through ads even if you don't show up on camera. YouTube's monetization policy works like regular content creation. Just remember, there are some downsides to be cautious about.

Here are some downsides of YouTube automation:

  • YouTube automation requires patience before seeing income - To earn, You need 1,000 subscribers and 4,000 watch hours. According to Is This Channel Monetized, on average, it took about 254 days for six different channels to reach 1,000 subscribers.
  • YouTube automation needs you to stay involved - If you're using AI tools, you've got to be there to run them. If you're outsourcing the work, you need to keep an eye on everything to make sure it's going well.
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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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