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Are Amazon FBA Courses Worth It in 2024? (7 Qualities of a Good Course)

June 18, 2024

Amazon FBA courses are worth it in 2024 for those who want to learn how to sell on Amazon FBA quickly. These courses typically package Amazon FBA information in a logical sequence for efficient learning. Amazon FBA courses can also be worth it for those who need external motivation. Some of these courses come with recurring coaching support and community access. This way, you can interact with others on your Amazon FBA journey.

There are many Amazon FBA courses available online in 2024. They teach you the basics and specifics of each Amazon FBA model. This includes private labeling, arbitrage, dropshipping, and wholesaling. You can use platforms like Udemy, Class Central, and Alison. Amazon FBA courses discuss everything you need to know for starting and maintaining an Amazon FBA business. Key topics include inventory management, supplier sourcing, and listing optimization. You also get insights on FBA fees like storage fees, refunds, and reimbursements.

However, many Amazon sellers on Reddit recommend against buying an Amazon FBA course. This is because most of the information you need is available for free online.


Even so, many people have had successful results after taking an Amazon FBA course. For example, Taylor is a nurse who has added an online income stream after taking Travis Marziani’s Passion Project Formula course. It helped him learn how to find profitable items using the Helium 10 product research tool. Despite taking the course, Taylor still committed major mistakes with his first product. One of which cost him $12,533. He has since overcome his previous mistakes by launching 5 new products on Amazon FBA. He claims that all of these are profitable. 

On the other hand, Jeff Greenslade from Ecom Freedom has achieved success with Amazon FBA without taking a course. Jeff learned about e-commerce through free resources. This includes YouTube and lessons from hands-on experience. But, he acknowledges that taking a course might have been useful. It would've allowed him to avoid the legal and tax issues he experienced.

In the following article, we’ll help you decide whether taking an Amazon FBA course is worth it by looking at its benefits and downsides. We also compare some of the best Amazon FBA courses on the market right now. Plus, we list the 7 qualities of a good Amazon FBA course to help you make the right choice.

Are Amazon FBA Courses Worth It? Real-Life Experiences of People Who Tried 

Amazon FBA courses are worth it, according to Quora users Chris Jordan and Nasir Mahmood. They said that succeeding in starting an Amazon FBA business entails the right foundational knowledge. You need proven strategies and practices. Amazon FBA coaches will guide you on the dos and don'ts of the business model. However, they warned that not all courses are legit. You need to research each potential course before joining.


Some Redditors and Quora users are neutral when it comes to Amazon FBA courses. They say that paid courses are good. It's because they can offer direction to your business plans and techniques. These coaches offer structured modules. This helps with every step of your Amazon FBA journey. But, they mentioned that self-studying is also an option. There are many free resources like blogs, e-books, and videos.


These Redditors commented on why there's no need to join an Amazon FBA course. All they did was to search for reliable platforms and sites for learning the business model. One user gained tons of information through YouTube tutorials and Facebook groups. Another user commented that successful Amazon FBA business owners don't share their secret strategies. You only learn by starting your online business and getting through your mistakes.


There are also other people who use Amazon's Seller University to learn about Amazon FBA. This Reddit user mentioned using this resource because of its comprehensive lessons. You can learn how to set up your business and optimize your operations. It also includes information on Amazon's selling tools and programs. On the other hand, one Redditor commented on how he learned everything about Amazon FBA on his own. He successfully made 6 figures yearly. But, he decided to quit and do local lead generation instead.


7 Qualities of a Good Amazon FBA Course

1. It Follows Your Amazon FBA Business Model

A good Amazon FBA course aligns with your desired business model. It should focus on the key operations and strategies. But, it must also provide you with an idea of the other business models. This way, you can plan for future expansions or ventures. Here are some Amazon FBA business models you can choose:

  • Wholesale/wholesaling is when you acquire products from many suppliers. You ship your inventory to Amazon and sell your products on the platform.
  • Retail arbitrage entails purchasing products at a lower price from retailers. Then, selling them for a higher price on Amazon. You usually take advantage of promotions and discounts to get low-price deals.
  • Online arbitrage is when you buy products or items of a lower price on an online marketplace. Then, you resell them on another online marketplace for a higher price.
  • Private label involves buying products from manufacturers and labeling them as your own. You create your brand and sell these products on Amazon.
  • Amazon Handmade is when you produce original, handcrafted goods and let Amazon FBA handle order fulfillment.
  • Dropshipping is an Amazon FBA business model where you sell products on Amazon without holding inventory.

2. It’s Updated Within the Last Year

Choose an Amazon FBA course that is updated yearly. This ensures that you get modern tips and techniques. It also proves how dynamic the course creator's strategies are. Outdated Amazon FBA information is rampant online. This is because Amazon’s Terms of Service are constantly changing. Just look at this major change on April 28, 2022. Amazon adds a 5% fuel and inflation surcharge to all Amazon FBA fulfillment fee per unit rates. This means any FBA course, video, or blog created prior to April 13, 2022 won't include this information.

amazon update

So, do your research before purchasing an Amazon FBA course. Make sure its creator updates the lessons and modules within the last year. Even better, make sure the creator promises to update the course in the future as well.

dan vas

Dan Vas of Ecom Freedom Amazon FBA updates his FBA course regularly. Your purchase gets you access to every one of these updates. The course also has a very engaged Facebook group. Plus, you get weekly live Zoom calls with 7-figure Amazon mentors.

3. It Contains In-Depth Information

Reliable Amazon FBA courses must have timely, in-depth information. You don’t want a lot of fluff. Pick programs that don't take too much of your time. These courses are mostly self-paced. This lets you have a flexible learning process. Be sure to check the content breakdown provided on the sales page or website of the course. If you can’t find it there, a quick Google search will help you. A good course should have all the important elements to start and operate an Amazon FBA business. These elements include operations, contracts, return policies, pricing, promotions, and many more.

It's also important to verify the information on the course's landing page. Make sure that the course creator has a good reputation online. He/she should have real-life testimonials from previous students. This means looking beyond the sales page for legit reviews on Reddit, YouTube, and Quora.

marketplace superheroes

The Marketplace Superheroes course by Stephan Somers and Robert Ricky is an example of a course with in-depth information. It contains loads of content divided into 3 main phases. Each section has 9 videos and some assessments to drive home your learning. The first phase covers product research. The second covers importing. And, the third phase goes over your very first sales and how to scale.

4. Production Quality is High (Outputs & Learning Resources)

A good Amazon FBA course should have tangible proofs on the productivity and efficiency of the creator's process. These can be video recordings, screenshots, or detailed reports of s successful business. When evaluating high-quality production strategies, you need to check these seller metrics:

  • Profit
  • Return on Investment (ROI)
  • Buy Box Percentage (BBP)
  • Unit Session Percentage
  • Conversion Rate (CVR)
  • Product Ranking
  • Inventory Performance Index (IPI)
  • Order Defect Rate (ODR)
  • Contact Response Time (CRT)
  • Account Health Rating

Some courses are just webcam footage, recorded without a script or agenda. If you’re paying for an Amazon FBA course, you deserve more for your money. It should have clear audio and videos (for video training). The articles and written documents provided should be organized and free from any errors. Buy a course that provides a structured outline. It should be easy to follow. Bonus points if each section is broken into small chunks.

tom wang

Tom Wang of FBA Masterclass does a great job of presenting an in-depth, well-structured course. It’s easy to go back in find the exact information you’re looking for.

5. It Includes Access to an Online Community

Amazon FBA courses must have access to an online community. An exclusive group would be much better because you know that they filter the members. These online spaces are good for beginners. You can connect with like-minded students, who have similar selling goals as you. Some of these groups also have experts and successful members. They help motivate and guide you to improve your processes and product sales. You get to hear their stories, learn from their mistakes, and ask questions. Some examples include the Amazing Selling Machine and Freedom Ticket by Helium 10.

The Private Label Masters course by Tim Sanders is one of the best Amazon private label courses online. Tim is an 8-figure Amazon FBA seller who still sells on Amazon today. There is a private Facebook group where Tim himself provides weekly coaching sessions. The videos are easy to understand and the content is high-quality. But, the course is $5K, and you will have to pay $49 to stay in the private Facebook group after 6 months. But, it ensures like-minded people remain in the Facebook group, and keeps trolls out.

6. You Have Access to a Verifiable Expert

The right Amazon FBA course gives you direct access to its course creator/s. This lets you have a one-on-one or group session. It's a great opportunity to ask questions, raise concerns, and seek guidance. This is the most valuable quality of an Amazon FBA course. Most creators give this access through live Zoom calls.

Before you buy, make sure that this access isn’t limited. For example, the Amazon dropshipping course Dropshipping - 1 Hour Work Week. It only includes limited contact with the course presenter for $2,497. To get better access, you must upgrade your course package to $4,997. Beware of these types of upsells. While they can offer deeper insights into Amazon FBA, you can't guarantee its value. That's why it's better to choose courses with direct access to the coach or mentor.

Look for Amazon FBA courses with creators who share proven results. This should be a detailed report on their recent and long-term earnings. It allows you to make sure that they're legit.

7. You’ll Receive Bonus Resources

The best Amazon FBA courses include bonus materials that will help you learn in a hands-on way. These resources come in the form of worksheets, checklists, and templates. Some Amazon FBA coaches even provide sample computations on pricing and potential profits. They also include more customized bonuses in their programs. These include case studies, profit margin calculators, and email templates for account suspensions. Some courses might even include contact information for logo designers or product photographers.

What is an Amazon FBA Course?

An Amazon FBA course is an online program that teaches you how to start and monetize an Amazon FBA business. These courses help you source high-quality products and sell them on Amazon. You'll discover the entire process of how Amazon does packaging, shipping, and inventory. Course creators also provide the latest industry trends and practical selling strategies.

Amazon FBA training will cover topics like:

  • Product research and keyword research
  • Finding a manufacturer (if you’re selling private label), supplier, or retailer
  • Creating a product listing that will serve as a billboard for your product
  • Strategies to win the Amazon Buy Box, like using an automatic repricing tool
  • Amazon PPC strategies, like choosing a budget size and A/B testing

You should take an Amazon FBA course if you want to get tips and strategies for your business. But, make sure the course cost fits your budget. If you can master each aspect of an Amazon FBA business, you can be profitable. In fact, Jungle Scout's data reveals that 76% of sellers remained profitable in 2022. This is despite the 90% of sellers negatively affected by supply chain issues.

Should You Take a Free Amazon FBA Course or a Paid One?

You should take a free Amazon FBA course if you don't have enough budget. There are lots of free information on the internet that offers high-value insights. But often, free courses can turn into a larger course or service offered by the same creator. Beware of such programs. It's important to research a course in-depth before joining one.

You should join a paid Amazon FBA course if you want to get proven strategies and methods. Only skilled and experienced Amazon FBA business owners can offer you this information. They provide in-depth training and live coaching. This process guides you in starting an Amazon business. They'll also help you learn the skills and best practices for succeeding in this industry.

Amazon FBA is such an intensive business model. Take the course that will help you learn the best. This might require an investment, so find a course that coincides with your budget. Learn by actively applying course concepts to your individual business. However, the best way to learn Amazon FBA is different for every individual. Some people learn best when they read information. Others need to hear it before absorbing such insights. Some need to perform hands-on tasks for a concept to stick. There are so many courses out there to choose from.

How Much Do Paid Amazon FBA Courses Cost?

Paid Amazon FBA courses cost around $20 to $200. It can go up to $5,000 to $10,000. The price of an Amazon FBA course depends on the skills and experience of the course creator/s and mentor/s. They also depend on the resources and lessons included. You can get affordable training through reputable platforms like Udemy. There are over 5,700 Amazon FBA courses on this site alone. They are priced around $20-$200. Browse through the options you have. Don't forget to read honest reviews to find the best affordable ones.

Some courses are on the pricier end, too. For example, the Amazing Selling Machine. I is a well-known course that has produced successful Amazon sellers. But, the Amazon Selling Machine costs a whopping $5K. Be sure to do a background check and check reviews before buying expensive ones.

Without the cost of a course included, Amazon FBA startup costs are around $5,500- $13K if you want to do it right. If you need to spend money on a course, add that to your total business startup investment. If you’re saving to start your business, consider an affordable Amazon FBA course. Take it while you’re saving so that you can have a firm foundation before putting in real money. Courses that give you lifetime access and tangible bonus resources are pivotal. They will serve you in your official business startup and product launch.

What are the Best Amazon FBA Courses for New Sellers?

Wholesale: Wholesale Ted by Sarah Chrisp teaches you how to make money through Amazon FBA Wholesale. There is a $67 monthly subscription fee to access her platform. Sarah offers her online retail expertise. Plus, you get access to exclusive e-commerce newsletters, e-books, and  blogs.

Garret Rozell

Retail Arbitrage: Amazon Arbitrage University by Garret Rozell gives you the best lessons in setting up a retail arbitrage Amazon FBA business. The course costs $497. It provides access to the entire curriculum and brand ungating guides. You also get a list of vetted wholesale suppliers and the AMZ Private Label Course.

beau crabill

Online Arbitrage: Online Retail Mastery by Beau Crabill teaches the online arbitrage strategy. Beau’s course is $997, but you will get access to the course for your whole life. Plus, Beau includes done-for-you templates and cheat sheets. She'll also give you a business blueprint that will add even more value.

blue sky amazon

Private Label: Blue Sky Amazon is perfect if you want to learn Amazon FBA private label at a at a higher level. This FBA course is not for beginners and includes Sophie’s unique strategy. However, the price is high—around $4K.

Not Sure What To Pick? The Proven Amazon Course by Jim Cockrum is only $29/month or $499 for lifetime access. It teaches private label, wholesale, online arbitrage, and more. There are 20 courses here, covering many Amazon FBA subtopics. This course also has an active private Facebook group with over 50,000 students.

What are the Downsides of Taking an Amazon FBA Course?

  • Quality courses can be expensive, according to some Quora users.
  • An in-depth course can be hard if you are just starting out.
  • Some courses have shady refund policies.
  • Sellers who aren’t legit might lie about their student’s (or their own) success. As Quora users Jordi Ordóñez and Frank Lazur said, sometimes they haven’t sold in years or anything at all. So, they’re not up to date on Amazon’s latest changes.
  • The face of the course might not handle the Facebook group. Instead, virtual assistants might handle the group. These individuals might not know much more than you do.
  • Often, a single course only teaches one perspective. Consider taking more than one course and gleaning the best information from each.

Taking an Amazon training course can help you avoid mistakes that can derail a business. The risks and disadvantages of selling on Amazon FBA include:

  • You can lose your investment in a variety of ways, from misunderstanding Amazon’s fees to buying from a bad supplier. Amazon PPC is also extremely costly. So, if you don’t understand what you’re doing, you may not get an ROI.
  • Amazon has ultimate control over everything you do. If you take the wrong step, they can ban your account.
  • Managing inventory is a complex process. You need enough product to fulfill orders, but not too much that you’re overpaying in Amazon fees. This involves understanding your product and the market. Otherwise, it can lead to stuck-up products in warehouses for years. Amazon can also shut down your online business.

Why Go Through an Amazon Seller Training Course in 2024?

  • It speeds up your learning process. When there's a community, you can learn from the training, the coach, and other students. You can learn from other people's mistakes.
  • It saves you money in the long run.
  • It allows you to ask specific questions and learn from other people’s mistakes.
  • It helps you avoid Amazon account suspension.
  • It helps you learn how to appeal Seller Central account suspensions.
  • Some coaches will even look at your business plans and give you direct feedback before you begin.

Why Aspiring Business Owners Prefer Local Lead Gen Courses 

You can actually make money doing Amazon FBA by using the right strategies taught in a reputable course. However, aspiring business owners prefer local lead generation courses because of their focus on localized markets. Amazon FBA caters to specific customer segments in the international market. Local lead gen deals with local businesses. So, you get less competition. In Amazon FBA, it's difficult to make a name as a beginner. This is because of well-known and long-standing competitors.

Amazon FBA courses are worth it if you follow the criteria outlined above when choosing a course. But, just buying one of these courses won’t guarantee success. Doing everything outlined in the program won’t guarantee a profitable business either. 83% of people fail at Amazon FBA. This is because of too many competitors selling the same products. And, Amazon can easily suspend your account because of minor lapses. You lose your hard-earned money in a snap.


Local lead generation offers a more profitable and scalable business opportunity. You don't compete with global brands because you're targeting local service niches. This means that you could easily grow your business because the market is ready to buy. You don't need expensive paid advertisements to get your websites in front of the market. All you need is to create service sites and rank them organically on search engines. Once you rank high on Google, leads will start pouring. You can forward these free leads to local business owners and earn around $1K per lead or $10,000 for every site.

The effects of globalization and digital marketing have made it difficult to create an online business with recurring income. That's why choosing a local lead gen biz is a wise decision in 2024. You can easily grow your business and passive income by creating more websites.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

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  1. These sound like quality Amazon FBA courses, but Amazing Selling Machine is too expensive for my blood. I'd probably have to invest less doing testing on my own, considering that products on Amazon move super fast.

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