Pay Per Click Maverick is a digital marketing course that teaches you everything you need to know about Google Ads and how to sell Google Ads services as an agency or freelancer. It is one of the many courses created by Offline Sharks and is taught by expert Google Ads instructor Brandon Spears.
Google Ads are great for new businesses to quickly rank in searches. However, this could be an expensive risk if not done properly. SEO is better than PPC when building a long term online presence. SEO is a cheaper and more stable way to rank on search engines. Good SEO skills take some effort and time to learn, but there are fewer risks as compared to running paid ads.
Local lead generation is a business model that uses free SEO tactics to rank websites on Google. Instead of running ad campaigns for local businesses, you rent out your lead generating website to them. This creates predictable and passive income, so it's definitely worth checking out local lead generation.
Pros and Cons of Offline Sharks' Pay Per Click Maverick
Pros
Course is created by a proven educational company.
Price of the course is very affordable.
Also teaches where and how to get clients.
Cons
Focused on Google Ads. You will to take another course for PPC on other platforms.
Plenty of upsells.
Price
Price changes frequently and could reach a few hundred. The course currently costs $17.
Refund Policy
30 day money-back guarantee.
Origin
Created by Offline Sharks in 2022.
Reputation
Offline Sharks and their courses have enjoyed a good reputation.
These courses by offline sharks are great beginner source material for learning about SEO and digital marketing.
Why Use Google PPC Ads?
SEO might take some time to rank a web page, but is worth the effort in the long run. For beginners still learning effective SEO tactics, using Google Ads will get your website on Google's search page. However, you have to be aware that this comes with additional risks.
Pros of Google PPC Ads
Cons of Google PPC Ads
Who Is Offline Sharks' Pay Per Click Maverick For?
Offline Sharks' Pay Per Click Maverick course is for anyone who wants to learn about Google Ads and how they function and how they can use them to make money in their business. These are:
What Do You Get With Offline Sharks' Pay Per Click Maverick?
With Pay Per Click Maverick, you get a 5 module training course which the A-Zs of Google Ads, how to run the campaigns, and how to find clients.
The introductory module introduces you to Google Ads expert Brandon Spears. Brandon explains why Google Ads are the most effective marketing tool. You'll get an overview of the content of the course.
The first module includes 5 lessons:
- The 37x growth mentality.
- Framing the conversation with the “One True Metric”.
- The Three Levers.
- Numbers to think about
- Budget planning
Module 2 will teach you how to set up your business and tools. You'll learn how to set up your account, billing, and Google dashboard. Included is a lesson on how to add or request client access, track your conversions, and how and what funnel software to use.
The 3rd module teaches you how to effectively plan keyword research and gives you some tips and tricks that the competition uses.
Module 4 teaches you everything you'll need to know about setting up a proper campaign and going live. You'll discover all about search terms and negative keywords, optimization and scaling, as well as be shown an example demonstration.
The final module is all about getting clients for your new ad agency business. You'll learn where to find clients, how to efficiently deal with them, how to price your service, and how to fully satisfy your clients.
This bonus will allow you to better understand the process by watching a live over-the-shoulder account audit. Audit template is also included.
There are also several optional upsells, such as done-for-you assets and monthly group memberships.
What Is the Offline Sharks?
Offline Sharks is a platform by Tom Gaddis and Nick Ponte that offers dozens of courses on lead generation for digital marketers and local businesses. They are one of the leading educators of local online marketing. Offline Sharks has dozens of other courses that deal with digital marketing.
Who Is Brandon Spears?
Brandon Spears is a media buyer and ad agency owner from Louisville, Kentucky. He is the owner of Double X Digital, which offers lead generation services on Facebook to HVAC businesses, and Click Titan, which is a marketing agency that manages Google, Facebook, and Instagram ads, ClickFunnels, and does retargeting campaigns.
Brandon started with buying hand-coded websites before moving to Google ads after discovering they gave a higher ROI. His Click Titan agency offers full marketing services in any niche as long as they have at least $10K a month for ad spend. Brandon’s favorite niches are high ticket, ecommerce, and home services businesses.
Are PPC Ads Worth It in 2024?
PPC ads remain one of the most popular form of marketing in 2024. Many companies use pay per click as it can drive traffic to their web page almost immediately. It gives them an easy and quick way to reach their targeted audience at a cost that fits their budget.
Generally, pay-per-click (PPC) performs better than pay-per-impression (PPM). PPC has lower risks and is more predictable than PPM. While PPM ads are cheaper, the conversion rate is also lower. With PPC, you only pay when someone clicks on the ad, which means the viewer is already interested.
Should You Use PPC?
People really do click on online PPC ads, although the exact percentage is impossible to determine. As long as the targeted ads grab their attention, people will click on them to learn more.
PPC is good for small businesses as it gives them a way to compete with larger and more established competitors. Also true for new businesses, it can help jumpstart their visibility and spread brand awareness. It is better than outdated methods like solo ads such as what is used by Click Wealth System.
The average cost per click of Google Ads is $2.69 for search and $0.63 for display. This can vary across different industries and niches. A good pay per click rate would typically be a 5:1 ratio of revenue to ad spend. A 20% per cost per acquisition is considered good for most businesses.
Biggest Reason Why PPC Campaigns Fail
The biggest reason why PPC campaigns fail is because of their unoptimized keyword listings. Not optimizing your keywords, such as by using negative keywords in order to prevent your ads from showing up on certain search phrases, leads to a low conversion rate.
You can spy on your competitors' PPC ads by using PPC spy tools such as SEMrush to track which keywords your competitors are bidding on, Serpstat to show the PPC of each keyword you use. Paid tools like Ahrefs can help you identify the exact keywords for which your competitors are ranked in organic search results.
Pros
Cost Effective - Generally, pay-per-click (PPC) performs better than pay-per-impression (PPM). PPC has lower risks and is more predictable than PPM. While PPM ads are cheaper, the conversion rate is also lower. With PPC, you only pay when someone clicks on the ad, which means the viewer is already interested.
Easy to Customize - With PPC ads, you can constantly monitor the performance of your campaigns and easily customize and make changes for optimization. You can track your performance in real time compared to other advertising models, such as email marketing, print ads, and PPM, where you have to wait to see how they perform.
Highly Targeted - By choosing specific keywords and phrases, you can make sure your ads hit the target audience. Adding negative keywords also ensures that your ads are not shown in specific search phrases that may lower your ad’s conversion rate.
Cons
Highly Competitive - PPC ads are very popular thanks to their success. However, this means a lot of businesses use this method of advertising. This means the costs of PPC ads are rising fast as more and more businesses bid for the same keywords and phrases.
Constant Tracking - Ensuring the success of your PPC campaigns means you need to constantly monitor them. You need to continuously check on the performance of your campaigns and tweak them in order to minimize spending and maximize conversion.
Sale Not Guaranteed - Unoptimize PPC campaigns are a risk factor for negative cash flow. Since you get charged per click of your ads, unoptimized keywords may have your ads show up and be clicked by non-targeted audiences.
Distrust of Ads - There is always a stigma associated with web ads, and people tend to view them with skepticism. People are more aware that displayed ads mean that they are simply paid for and not earned.
The biggest reason why PPC campaigns fail is because of their unoptimized keyword listings. Not optimizing your keywords, such as by using negative keywords in order to prevent your ads from showing up on certain search phrases, leads to a low conversion rate.
You can spy on your competitors' PPC ads by using PPC spy tools such as SEMrush to track which keywords your competitors are bidding on, and Serpstat to show the PPC of each keyword you use. Paid tools like Ahrefs can help you identify the exact keywords for which your competitors are ranked in organic search results.
Digital Advertising Industry in 2024
Digital advertising is a $522.5 billion worldwide industry. Every business invests in some sort of marketing. SEO marketing is also growing in demand, and it may suit your style better than paid advertising. There are many SEO courses that teach brilliant methods to make good money with SEO marketing.
Affiliate marketing is another type of digital marketing that you can do as a side business. There are tons of legit affiliate marketing courses that can teach you the ins and outs. Alternatively, you can also start a social media marketing business. As you can see, there are many ways to make money online with Google and other digital platforms.
Best Passive Income Business Model in 2024
Local lead generation is my number 1 online business model in 2024. It comes as a sort of mix between digital real estate and marketing. You start by creating and ranking a site on Google using free SEO tactics. Local businesses will then rent out space on your site for the organic leads it generates. This creates a predictable and passive income business model.
You get to keep almost all the income, as you don't need to be paying for ads. The best part of this business model is that, to scale, you simply have to repeat the process. These qualities make local lead generation the best business model to create time and financial freedom.
