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Blueriver Ecommerce Review: Is Facebook Automation Worth It?

June 8, 2023

Blueriver Ecommerce offers a turnkey solution that allows you to earn passive income through an automated business model managed by successful entrepreneur, Miguel Sanchez, and his team of 150 experienced professionals.  With an initial investment of $25,000, you immediately set up 2 Facebook Shops and 1 Marketplace Store that can collectively and potentially earn you around $3,000 to $4,000 per day - all without you having to lift a finger. 

The business model targets busy executives or beginner entrepreneurs who want to start in e-commerce but are unsure where to begin. Essentially, all you need is a credit card with at least a $10,000 credit limit to pay Miguel to manage the store for you. 

It’s easy, it’s simple…it’s a risk that tests your faith in the six degrees of separation. Facebook dropshipping is similar to Amazon dropshipping, except where it’s marketed. One of the main disadvantages of this business model is that you have no control over your suppliers and with Blueriver Ecommerce, you add an extra layer of uncertainty. Now, you rely on Miguel who relies on the Facebook store which relies on a supplier. 

This is unlike other business models, such as Local Lead Generation, which gives you more control over what you do and how you earn money. It can also potentially earn you the same income per day when applied correctly. 


Easy entry

Completely hands-off approach

Potential to earn money with less effort


Loss of control

Heavily reliant on local and international markets

Lack of outside reviews 

Pretty steep fee



Refund Policy:

Only if you do not make ROI back within the 18+ active month




Relatively unknown

What is Facebook Automation?

Facebook automation is an arbitrage model that sells on the Facebook Marketplace. Arbitrage is an investment strategy where you buy an item in one market and simultaneously sell it in another market at a higher price. It is quite similar to dropshipping but requires more serious investments. 

Additionally, wIth arbitrage, you need to have actual space for item storage as you buy your items first and then sell it. Dropshipping, on the other hand, relies solely on the supplier, with you never having to touch (or even see) the items that you are selling. 

With Blueriver Ecommerce, these disadvantages are removed from you, as Miguel and his team manage everything your store needs, including product research, listing, order fulfillment, and customer service. So while technically, Facebook Automation is an arbitrage model, what you will be receiving is a once-removed Dropshipping business with Miguel.

Who is Miguel Sanchez?

Miguel is a successful entrepreneur who has been in the e-commerce industry since 2018. He first starting selling t-shirts on Shopify, diversified to Amazon Dropshipping, and later went to Walmart and Facebook. To date, he has produced over 7 figures in sales.

Who is Facebook Automation for?

The business model is ideal for those who want someone else to do the work for them and still earning money. If you have enough capital, you can easily hire someone to operate your business for you. If this course doesn't sound right for you, EarnFlo is another option. 

Isn't Automating Your Business on Facebook a Good Idea?

To a certain degree. Remember that you are paying not only for the business set-up, but for your peace of mind as well. You are trusting someone else to make money for you, but this completely hands-off approach means that you also have absolutely no control over what happens next. 

Keep in mind as well that dropshipping and arbitrage in general are two massively saturated markets. Competition is high and you always need to be on your toes to sell the right product. 

So, can you trust Miguel Sanchez to do his job well? We’ll dive deeper into his program in this Blue river Ecommerce review, but first:

Why not Amazon Dropshipping? 

Miguel Sanchez goes on how rather lyrically on his TikTok account on how Amazon Dropshipping is against terms of service. However, this is not true. You can dropship on Amazon legally, but you need to be very mindful of their policies. What Amazon is trying to avoid is sellers dropshipping from retail stores like Walmart or Home Depot.

But you can dropship on Amazon using private suppliers. You just need to find them. 

One of the other pain points about Amazon Dropshipping is that if ever you do violate any of these policies, or provide poor customer service, Amazon will hold your funds, which makes your already poor profit margins (Amazon Dropshipping has the lowest profit margins among all e-commerce models) even smaller. 

Miguel Sanchez claims that Facebook Automation removes all the major issues with the Amazon Automation model and is a 100% risk-free investment.

Is Facebook Automation Really 100% Risk-Free?

No. Nothing ever is, and you should be wary of any business leader who claims that their model is guaranteed to earn you money.  

Still, some of the advantages of Facebook Automation include:

  • No LLC is required. All you need is a Facebook account.
  • Facebook pays out daily.
  • Facebook is one of the fastest-growing marketplaces out there. (It’s also very well-known, so no need for branding).
  • There are some (unverified) reports that Facebook Automation offers 50 to 200 profit margins.
  • No seasoning period. This means that once your account is up and running, you can immediately list your products and receive a sale within the same day.

Facebook Automation vs. Amazon

So, is Facebook Automation worth it? Is it “better” than Amazon? What really is the difference? Let’s break it down:

  • Volume: Even if almost everyone is on Facebook, the platform is still known as a social networking site rather than where people go to buy goods. Again, trends change and we are noticing a shift in how people use their Facebook profile into one solely for interacting to becoming a newer and safer type of Craigs List. Regardless, Amazon remains as the leading ecommerce market. People who go to Amazon are more likely to buy something that casual browsers on Facebook. 

  • Pricing: All that being said, Facebook marketplace is not as saturated as Amazon. This means that sellers (such as what Miguel Sanchez will become for you) can mark their items slightly higher for more profit.

So, it really boils down to finding the right balance between finding the right product and selling it at the right price for the right market  - but you don’t need to worry about that, since Blueriver Ecommerce does all the legwork for you.

How much does the average Facebook Automated store earn?

Typically, you can net around $1,000 to $3,000 per month, according to most YouTube reviews.

How does Blueriver Ecommerce work?

Miguel Sanchez and his team will do:

  • Product Listing
  • Product Sourcing
  • Product Copy
  • Page Build-Outs
  • Product Ranking
  • Product Positioning
  • Customer Service
  • Processing Orders
  • Processing Returns

Once you provide the deposit, the team will help you create 2 Facebook Shops and 1 Marketplace shop. You will then give them full admin permissions so that they can manage all 3 assets for you. All you need to do is collect the money. If this course doesn't sound right for you, check eCom Babes

What products does Blueriver Ecommerce sell? 

They sell anything that can profit you and them. They’ve sold everything from toilet paper to furniture to fridges. In a recent post on Tiktok, Miguel Sanchez talked about selling a WWF (now WWE) action figure.

How much does Blueriver Ecommerce take?

According to their sales page, Blueriver Ecommerce only invoices 40% of the net profits. However, a July 10, 2022 Tiktok video by Miguel Sanchez says that the business operates on a 65/35 percent model, with the team charging 35% of the gross sale.

How long is the ROI? 

Again, there’s a difference between what is written on the sales pages and what Miguel has been saying on social media. On his website, he explains that the average ROI could be around 8 to 12 months. On Tiktok, however, he says that it typically takes only 7 months.

He says that you should expect between $3,000 to $4,000 per day on his Tiktok. (On his website, he claims that you can earn as much as $6,000 a day). 

What is the needed credit limit?

You need to have at least 10k in credit and 25k of liquid cash.

How do I get started? 

There is a four-step process to invest in Blueriver Ecommerce

1. Qualification call - The team needs to evaluate whether you’re eligible to sell on Facebook. This includes personal information such as whether you have sufficient credit to pursue this business model. TAKE NOTE that you need to make at least $35,000 annually and have at least a 620+ credit score.

2. Client Onboarding - Once they’ve done an initial background check and you’ve signed the contract, you can then sign up on Facebook and make a live store.

3. Facebook account setup - Miguel will help you register and receive approval for your Facebook Seller Account

4. Receive money - Your investment pairs you with a team of 150-strong who work day and night to bring in sales and scale up your Facebook store.

Is there a discount? 

Not for new clients. However, repeat clients can receive a discount, depending on the number of stores they create. 

Are the customer reviews of Blueriver Ecommerce good?

Yes…on their website. The business itself is relatively unknown and I couldn’t find any other type of review outside of their official page. So, take the reviews with a grain of salt. For other ecommerce automation options, read our full list of top ecommerce automation companies.

CONCLUSION: Is Blueriver Ecommerce worth it? 

I’d be wary, not only of the company but of the business model itself. Both are still relatively new and many “gurus” are still trying to figure out how everything works. There is a possibility that you can earn quite a lot here, but there is no historical data to assuage your fears. 

A better option would be for Local Lead Generation, which is a reliable business model that doesn’t require a hefty capital, gives you enough control over your business, and offers consistent passive income.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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