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Nine University 2.0 Review made in 2020

Nine University 2.0 - Kale and Taylor  - FBA Course Review 2020

Seen this pair making a splash lately?

They're dropping bombs all over YouTube and Facebook these days

How to make Money on Amazon FBA
is Nine University Legit?

And you're probably lookin' to see if enlisting in their course is a good option in 2021.

Today I'm gonna show you KT's course in detail, going balls to the wall on their entire training, from their 14 day Nine University bootcamp to their FB ads mini course. 

Oh, and by the way, I'd go AWOL as a course reviewer if I didn't cover the elephants in the room:

So what awaits you after you purchase the course and get your Nine University sign in information?

We'll get to that. But before we dive into the course...

A little 'bout me.

 My name is Ippei...

My entrepreneurial journey started in 2014.

Since then, I've gone from spending 9-5 in a cubicle to living the high life in SF by building & ranking websites that provide leads for small businesses.

That tree care site you see next to my pic is just one example of the many cash cows I've got making me 2k per month for years. The lead gen biz model is one the best escapes from the 9-5 that the online world has to offer.

Learn more about the local lead generation model here

Alright, now let's get into what you came here for.

A Few Quick Stats  
Ranked #6 out of 30 FBA courses 
16+ hours (168 Videos)
Excellent Foundation for Getting Started on Amazon
3.0/5 - Average Content 
$1,997.00 (**as of May 2020, Financing No Longer Available**)

Boost Nine Review - K & T's FBA Product Research Software

how Amazon fba has changed my life

These two dudes are the generals that have been commanding the Nine University Brand since 2017.

First, Kyle and Taylor started off with teaching FBA. That would probably be enough for most people, but but not for these guys.

They also decided to raised the Nine flag in the internet software space with the launch of Boost Nine.

So how 'bout it? Is Boost Nine legit?

KT Nine's software as a service helps sellers find great products on Amazon in 2020

Kale and Taylor's FBA Polygraph

Left Meter

This shows how many out of the top 10 product search results are generating revenue over $5k per month (as a general rule, if you don't see at least a 7 here, the product is low in demand, so give it the boot)

Right Meter

Shows how many out of those first 10 items have less than 75 reviews (rule here is if there's 7 or more, it'll be pretty easy would it be for you to jump in and start selling)

Why You Should Have High Expectations of Nine University

Nine University has enjoyed mentions by some big media companies like Forbes and the Markets Insider. Personally, I would be thinking that I could have high expectations of this course. But as with anything, as much as you have some folks singing praises, I'm sure there are plenty of people out there with their Nine University complaints as well.

The KT Nine University 2.0 training course shows you how to get all the ducks in a row (product shipping, warehousing, ppc campaign set up and organization to begin the ranking process, etc.) so you can command your own FBA biz.

Through this course, you will be shown:

Nine University 2.0 Course Review

  • An overview of how the FBA selling system works
  • Profitable product selection (and Boost Nine, K&T's Proprietary SaaS)
  • Connecting with an Elite Level supplier (reliability is key)
  • How to move your product to Amazon (transport logistics)
  • Optimizing an Amazon product listing that sucks in buyers like Dysons
  • Making your product the go-go item in your Amazon category
  • Automating your PPC product launch & mechanizing your growth
  • How to drive additional traffic with FB Ads

Nine University Course Details

14 Day Bootcamp

This is Nine Unviersity's quick start guide to selling private label products via Amazon FBA

You're in the FBA Army now, is it all what the draft man said?

Or are you lost in the sauce like this guy?

don't be like this clueless Amazon fba seller

KT Nine's 2 week bootcamp is a little basic training for future Amazon Sellers. If you want to pass, you'll need to demonstrate:

Bootcamp Results

  • An extremely high level of motivation
  • Super clear vision of your goals and dreams (+ how to get there ASAP)
  • A complete understanding of the Amazon FBA profitable product selection process
  • Actual potential products that you can sell (these products have 6-figure potential)
  • You'll have decided on a Brand Name and Logo (and started the incorporation process aka you'll be a company)
  • You'll have decided on your product and be in the process of negotiating Pricing with Your Elite Supplier

So there you have it. Your Nine University bootcamp login is gonna unlock the very tools you need to whip you into shape and help you get prepared to start your Amazon biz.

Helpful Descriptions
Kale provides a written summary of each video's content for easy reference. 
 Total Video Time: 3 hours  

Introductory Welcome Module

I hope you're the competitive type.

Because you're about to go head to head with the other KT Nine Students like Arnold Schwarzenegger in Commando.

Since this is the beginning of the course, KT break FBA down real simple for you.

Towards the end of this little introduction, Kale encourages FBA newbies to 'lock and load' to be #1. 

And he's not kidding...because there's a KT Family Sales Scoreboard in the mix.

The scoreboard is a unique aspect of Nine University (but serves a similar purpose as the Amazing Selling Machine's "Badge" system.)

Why Keep Score?

“Keeping Score Makes People Work Harder.”

Kale Abrahamson

I feel like it's always a good sign when a course instructor goes the extra mile to push their students to work harder and be more successful. So while some people might not like the whole idea of keeping score, I can see it being beneficial.

 Total Time: 37 minutes 

Week 1: The Foundational Bedrock of FBA

What kind of business license should you open when selling Amazon FBA?

Then KT take you straight into the trenches.

Kale and Taylor start talking about business licenses. They bring in professionals, both from the UK and US. 

Kale and Taylor provide how to videos regarding setting up your LLC in the United States and setting up the UK's LLC equivalent in the United Kingdom.

Next, they go the average course route:

Seller Central Walk-through? 


Amazon Seller App Set up?


Lastly, they go over the 2 ways to get a business license.

Open your LLC via your own effort or using Nine University partner's done for you services
Helpful Detail:

Probably the most helpful one was helping sellers outside the USA complete the EIN (Employer Identification Number) SS-4 forms that are required by Amazon. 

Why should Amazon FBA sellers get licensed?

Let's answer the question with a question:

How do you feel about the idea of getting sued and losing all your profits?

But I get it. The idea of setting up your business by yourself can seem extremely overwhelming. Most people are worried about making mistakes that could end up being costly down the road. If you want to set up your business yourself, check out my  guide to Amazon FBA, where I included an entire section on how to set up your corporate structure as well as get your EIN number for free

If the idea of setting up your own business really makes you feel like you're gonna fall out and you don't mind spending a little dough to keep yourself conscious, K&T recommend Prime Corporate Services as a "Done-For You" option.

 Total Video Time: 1 hour 16 minutes 

Week 2: Scoping in a 7 Figure Product

How do Kale and Taylor find great products that sell?

They include deep training on two tools:

Product Selection Tools

  • Boost Nine (K & T handle this training)
  • Helium 10 (Bradley Sutton handles this training)
this is another product launch tool for amazzon fba

Since Boost Nine uses their own software as a service tool, Kale shows how its best practices. 

Kale and Taylor's propreitary tool of boost nine

Product Selection: The Most Difficult Step

Kale dedicates an entire video to explaining why it's the product selection section where most would-be Amazon Sellers mess up, give up, or over-analyze. 

Kale is a no-nonsense kind of guy. And he straight up says here that complaining about the difficulty of product selection won't help you get through it, it's just something that needs to be done thoroughly and done right. 

Recent Course Update:
Kale has completely redone the product selection section because it's the part that most Amazon FBA courses don't keep up with.

Added Sections

  • More research techniques
  • Prohibited Products List (breakables, seasonal, etc)

Overall, Kale and Taylor, with the assistance of Helium 10's Bradley Sutton, provide a thorough training module on Amazon FBA product selection. 

 Total Video Time: 3 hours and 36 minutes 

Week 3: Partnering up with an Elite Supplier 

In the 18 video lessons featured in the 3rd week's training, K & T show you how to accomplish these 8 tasks:

  • Find the same supplier as your competition
  • Figure out how many suppliers to contact
  • How to talk with suppliers
  • Choosing what kind of shipping to select when starting out
  • The ins and outs of samples
  • Leveraging 1688 in your negotiations
  • Product packaging and where to get it designed
  • Why creating a product insert is still a profitable idea

So at this point in the course, you've found a few products that you want to sell, and now you just need to find a manufacturer to make them for you. 

When it comes to Amazon FBA, it's good to go with the rule: 

"If it ain't broke, don't fix it."

Kale and Taylor recommend using the same supplier as your competitor(s), because then you'll be able to guarantee that you are getting at least the quality of your competition.

Advanced Tip
Then if you tweak your item's final appearance or features (the best way to learn how to do this is by reading what buyers complain about in the reviews), you can outdo your competition and sell more items since you are giving the customers what they really want. 

K & T encourage you to use Alibaba (which may or may not be the best move considering the fact that COVID-19 has made everything way more complicated) but they walk you through how to use Jack Ma's platform, adding the right filters to make sure that you are looking at products provided by reputable suppliers. #tradeassurance

KT Takeaway
One of the helpful pieces of advice that Kale drops is, when you are contacting suppliers, make sure that you are asking for both the unit price and the shipping price when you are getting price estimates. 
 Total Video Time: 1 hour and 13 minutes 

Week 4: Shipping to Amazon FC w/o Hassle (Plus How to Pay for Product Orders)

The 15 videos that make up Week 4 are chock full of tips that'll help you iron out the wrinkles are bound to occur between the time that your product has completed the manufacturing process and arrives in stock in an Amazon Fulfillment Center.

“Your Box is going to touch a million different hands. It's going to go from you, to Amazon and from Amazon to a Customer and there's a million steps in between there.”

Kale Abrahamson

The topics addressed by KT in this section are: 

  • Selecting the shipping method that is right for your product
  • Getting your FNSKU labels from your Seller Central account
  • Instructing your supplier on how to properly label the item
  • Sealing in the Quality of Your Products
  • Shipping to Amazon both nationally and internationally
  • Utilizing product inspections and freight forwarders
  • Sending payments to your supplier
  • Solving quality issues from afar

Week 4's topics reveal the complexity of selling on Amazon, as sellers have to be tracking where their shipments are, making sure that their products are being inspected, labeled correctly, and delivered to the right Amazon location, in addition to monitoring the ranking position of their listings. 

It's essential to pay close attention to detail in your business. In this part of the training, Kale dedicates a whole video to emphasizing that you must repeat to the maker of your products that the box must be sealed very well, securely taped shut. Otherwise, the product could very well come out of the box while being moved around inside an Amazon Fulfillment Center. 

One of the crucial distinctions you must know if you are to sell on Amazon, is the difference between a UPC code (Universal Product Code) and an FNSKU barcode (Amazon's exclusive barcode system). 

Taylor does a thorough walkthrough of how to get the FNSKU codes from Amazon Seller Central so that you can send them to your manufacturer to place on each product unit. #helpful

A final observation is that Kale and Taylor provide details how to ship from both nationally and internationally to Amazon fulfillment warehouses. 

This is a helpful detail that only the best Amazon Courses include.

 Total Video Time: 46 minutes 

Week 5: Creating an Auto-Sales Listing

In Week 5, Kale and Taylor show how to create a fully built out and optimized listing, either using your own sweat equity or by employing their Done-For-You Services (Honey Badger Boost.)

Here's the specific topics that K&T cover:

  • How to outsource your listing creation
  • How to use Amazon to optimize your listing
  • How to optimize your product listing using
  • Employing Helium 10's Scribbles & Frankenstein tools to level up your listing (this part is handled by Bradley Sutton)
  • Finding keywords using Helium10's Cerebro & Magnet (again guest starring Bradley Sutton)
  • Getting the most of your title, bullets, description and backend keywords (aka maximizing every space possible)
  • Taking into account the vital launch opportunity score (and what it means for your listing)
  • Optimizing your listing for Spanish-speaking minorities
  • Kicking out listing hijackers (once & for all)

In this week's training, K&T showcase their partnership with Helium 10, as this is Nine University's section on keyword research. 

Additionally, Kale does include a mini series of videos on a variety of hacks that he says "may or may not work for you." 

One of these hacks is the Canonical URL (also referred to as the Super URL) that, in SEO terms, is considered a Black Hat technique as it runs the gamut of going against Amazon's TOS (Terms of Service).


The issue that I have with Kale's presentation of this hack is that he doesn't share how using this technique could get the seller in trouble with Amazon, possible having their product listing punished or even have their account suspended (the horror stories are out there). 

It's similar (at least in my mind) to a doctor saying that a medication is out there, but not sharing the risks of  the medication. 

But when Kale talks about another hack, he does mention that that hack is not kosher with Amazon's TOS, but down plays it, saying using it isn't really a big deal in his experience. 

To each his own. I like to know the risks that I'm getting into and Kale's explanation doesn't really cut it, in my opinion.

 Total Video Time: 2 hours and 28 minutes  

Week 6: Making Your Product The Product

getting the most out of your amazon fba private label photos

In Week 6, Kale and Taylor turn their attention to product photography and teach how to get the most out of each photo through a multiplicity of optimization strategies such as including info-graphics that explain the benefits of your product in image form. 

Here's the complete list of topics they cover in the 6th week of Nine University:

  • The lightning fast way to dominate with photography
  • The Top 3 types of photos you must include in your listing
  • How to easily get your studio & lifestyle photographs
  • How to create infographics super simply
  • Implementing the Story Picture strategy
  • How to make your images different from everyone else's pictures
  • Amplify your rankings with specially optimized photos

Here's an example of the three different types of images that K & T encourage you to include in your product listing. 

This is what you're aiming for:

  • The main image is the thumbnail image that grabs the attention of scrolling customers.
  • The Infographic provides a visual explanation of the functions of your product.
  • The Lifestyle image shows how your produuct is enjoyed in everyday life.

Towards the end of this week's training, Kale again offers some hacks. This time, both of the techniques he provides are above-board, not having an issue with Amazon's terms of service. 

Looking to find more about Listing Optimization? Check out my Amazon SEO Guide by clicking the button below.

 Total Video Time: 35 Minutes 

Week 7: Elite Level PPC Product Launching + Bots

At nearly the climax of the course, in Week 7, Kale and Taylor cover how to launch your private label product using Amazon PPC (also known as "Amazon Sponsored Ads.")

They include a helpful PPC campaign checklist, which clearly lays out what needs to be completed at each phase of the launch process. 

KT Nine also cover these 8 topics:

  • PPC checklist explained
  • How to grab ASIN's like there's no tomorrow
  • Using PPC campaigns
  • Implementing viral launch keyword research
  • Starting an Amazon Sponsored ads auto campaign
  • Optimizing your campaigns with Teikametrics
  • Adding Spanish keywords to increase sales
  • Cloning your auto campaigns

There was one PPC tools Kale introduced that I actually hadn't heard of yet (which rarely happens.)

It's called Teikametrics.

This is a unique ppc tool that helps fba sellers lose less and sell more on Amazon

This Software as a service can automatically move high performing keywords from an auto campaign into a manual campaign. It can also mark terms as negative keywords (phrases that take ad spend but don't generate sales) and remove them from your Amazon Sponsored campaigns. 

 Total Video Time: 1 hour and 44 minutes 

Facebook Ads Mini Course

This bonus mini course shows you how to incorporate Facebook PPC into Amazon FBA, Kale and Taylor show the ins and outs of the tactics and best practices to implement with Facebook ads to grow your private label business on Amazon. 

  • Why Facebook Ads are effective
  • Launching an Amazon product with Facebook Ads
  • Garnering product reviews using ManyChat and FB Ads
  • How to exponentially increase reviews 
  • Setting up pixels, retargeting and ROI tracking in FB 
  • Scaling your sales with Facebook PPC

Kale does a complete walkthrough of how to set up a Facebook Ad to promote Amazon product coupon codes, showing the pertinent buttons to hit, including the infamous "limit-your-number-of-codes" check box that many FBA-ers, including Kevin David, have made the mistake of not checking, and sold a boatload of inventory at a huge discount. 

This mini-course proves Kale's proficiency on both Amazon FBA and Facebook, revealing his high competency in pay-per-click advertising. 

 Total Video Time: 1 hour and 18 minutes 

KT Nine University 2.0 Reviews

Social Commentary about KT Nine Course

I also wanted to see what our friends on the internet had to say about the course. Nine University reviews on Reddit were hard to come by, but I did find some feedback. 

Nine University Reviews on Quora

Here, a Quora Member brings up Nine University's Better Business Bureau standing:

A Nine Uni Buyer chimes in:

Nine University Reviews on Reddit

Reddit is where things really started to get interesting.

...but then again, isn't that why we all love Reddit so much?

The Good(?)

So first I saw this, and I was like, "wow this is nice." Kind of makes you feel good when you see some good project Nine University reviews. At the same time, I thought this was a pretty vague and cookie cutter thing to say about the course.

But then...

The Bad

My suspicions were confirmed. Of course I can't be 100% sure that the "Good" review above was one of these fake Nine University's Amazon course reviews, but it would totally make sense.

And if what they say is true for Trustpilot as well, then the good rating you'll see coming up might not be totally warranted by Nine University. 

The Ugly

Pissed, a couple of these guys totally let loose.

Nine University Trustpilot Reviews

If you check out Trustpilot rating, Nine University definitely seems legit. 

What is Nine University's Refund Policy?

According to their terms of service, "Customers are entitled to a full refund within 10 days" if they meet certain requirements.

You'll definitely want to make sure that you familiarize yourself with all of them before purchasing the course. 

Pros and Cons

The Good and Bad of Nine University



  • Cover Basics and Lots of Essential Nuggets on How to Stand Out (i.e. Ways to Make Product Images Stand Out)
  • Facebook Mini-Course Shows Product Launch Strategies
  • Helpful Quick Start Bootcamp (Outlines FBA Process & has Daily Action Steps)
  • FB Support Group (with Lots of Upsells)


  • Upsells Galore
  • Not Much Support 
  • Only Teach Sourcing from China (Limited Options during Covid-19)
  • No Proof from Kale and Taylor Own Sales

Final Thoughts on Nine University:

1. Do Kale Abe and Taylor Hiott have the experience?

Since they are actually successful FBA merchants on Amazon themselves, Kale and Taylor definitely possess the resumes to provide instruction on  the Amazon internet business model.

2. Is Nine University a Legitimate Course?

Since they have kept the course up to date by adding additional video content from time to time, their course remains current in 2020. 

3. What Could Be Easily Improved? 

Add Section on Training Virtual Assistants to Increase Amazon FBA Passivity.

If you want training on how to hire VA's for FBA, you might check out my Blue Sky Amazon Course Review

Amazon FBA is OK, but Lead Gen is Better, Here's Why

Amazon FBA

  • Market Saturated - Only 6000 niches
  • Expensive to Start (Need 15,000 dollars)
  • Low Barrier to Entry (Anyone can duplicate product)
  • Low Profit Margin (~30%)
  • No Control - Amazon can Shutdown Account
  • No Passivity - Lots of Moving Parts (Shipping, Ads, Launches)

Lead Generation

  • New Opportunity in Every Zipcode
  • Affordable to Start (few hundred dollars)
  • Requires Skills to Rank on Google
  • Little Overhead, High Profit Margin
  • Complete Control - You own the Website
  • Passive once Ranked - Just Deposit Mailbox Money

The Problem With Amazon FBA

If you want to start a business and market  your product on Amazon, Nine University could be the right one for you.

However, these days I don't really recommend going down the path of building an FBA Amazon business..

There are too may variables that can go wrong!

Lead Generation, where you rank your own website, is a far superior model to monetize your skills.

Let me explain, keep reading...

Why I Quit Doing Amazon FBA... Lead Generation Proved to be a Much Better Biz Model, Here's Why...

There's a lot of reasons why things could go wrong for you with Amazon FBA.

I know because I used to do sell products on Amazon too, before realizing how volatile the situation was.

Here's a couple reasons why I would suggest you stay away from Amazon FBA:

Number 1: Control (Can One Decision Shut Down Your Business?)

With Amazon FBA, Amazon Corporate can say you or one of your listings has violated their Terms of Service and close down your account and they don't have to tell you why, because you are operating on their platform. 

Do you want Jeff Bezos to control your business or do you want to own your business?

Update April 15, 2020: Many Amazon Affiliates just got burned because Amazon cut their affiliate program's commissions in half in April 2020 (Sources: CNBC Article, Reddit Conversation).

I run a $50K per month lead generation business but all of my leads are generating through free traffic or SEO, not through paying Amazon outrageous fees and scraping commissions.

It's basically passive income, I don’t have to worry about manufacturers messing up or running out of stock.

The website I create ranks on the first page of Google, in the so-called map pack, and the leads just start pouring in.

With Lead Generation, you're in control of the site that's generating the traffic.

If you don't feel comfortable with one client, you move on with your website that generates leads and find another one.

Simple as that. Your site is your digital real estate. It's yours forever.

For example, here's a site that's been paying me since 2015

If you are skeptical, you can always google it yourself to find out..

Number 2: Entry (How Hard is it to Copy Another Person's Business?)

With Amazon FBA, it is super easy for someone else to copy your business.

All they need to do is find your supplier on Alibaba (Like Kale and Taylor show in Week 3), reword your copy, find similar images and boom, they are in business, basically selling your exact product. 

With Lead Generation, someone else can copy the website pretty easily, but they will have a hard time moving it up to the top of the page like I have. #uniqueskillset

The SEO skills you learn with Local Lead Generation are going to set you apart from any local competition.

So, you see, it's passive income, I don’t have to worry about the performance of Amazon's SEO or if my product is liked by the masses.

Once my site ranks it generally keeps its rank with very little to no maintenance.

Don’t get me wrong, you can still make a living on Amazon FBA, but it's a hard route very challenging to do so.

The problem with selling on Amazon FBA is that you are always thinking about how your product is converting and how much you are spending in PPC.

With Local Lead Gen, once I generate leads for a client, I will always be earning passive income, while still owning the website.

This is why I still recommend people look into doing lead generation with free traffic.


The Nine University course is ok, don't get me wrong.

Everything is there to learn how to create your Amazon product and launch it successfully. 

But let me tell you, there are niches that work with this kind of method, but the problem is there are many niches that really struggle too.

Unlike selling on Amazon, if you know how to generate leads with free traffic, you can go into any niche and create an incredible level of results for clients.

You are basically helping local businesses find more leads and you really don't have to worry about Amazon algorithms and product appeal.

A lead always has appeal, no matter the niche.

Money is money.

That’s how 90% of my multiple 6 figure income is generated.

And I should add that it's passive income: see, free traffic never stops.

In 2021, even during Covid-19, I continue to build more lead gen sites.

I’ve come to realize that these are the high-income producing activities, because they directly increase my free traffic every month.

Are you curious?

Click here if you want to know more about my Lead Gen method.

Follow Me
Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2021, is to build your own 6-figure lead gen biz. You can learn more here.
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  1. I signed up for kale and Taylor’s Amazon fba and nine university program for $9800 that was originally 15k but if I hurried they cut it to $9800 so I took the bait. I started watching the videos but then they started upselling software packages and legal advisors, etc. And I’m now thinking it wasn’t worth it. I’m teetering on whether this was actually worth it or not specially for the $9800 I paid. I’ve seen this program being sold for $1997 so how come their associate charged me $9800.. which I’d substantially more. Any input or advice from you would be greatly appreciated. Thanks

    1. They charged me the same price. I couldn’t afford the course at this price. I was forced to ask for a refund which is still processing. I’m Canadian so the course cost me $13,300 on a high interest rate credit card. Then considering all the additional costs to come I realized I was in over my head. Also my bank refused to help. I’m not bashing the course or FBA but I do believe that this is a real and viable opportunity, but if you don’t have the funds to enter this without sweating bullets then you should wait until you can more comfortably afford ALL the costs to come .

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