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Nine University Review – Do Kale and Taylor actually teach you how to make money with Amazon FBA? (Scam?)

May 19, 2022

Nine University is an online course and educational platform that teaches you how to build a successful eCommerce business with Amazon FBA. You also have access to software, education and tools all on one platform to help you start and scale your business. You've seen Kale and Taylor's high energy YouTube videos where they promote the Nine University Amazon FBA course. Do they sell a valuable course? What tools do they provide you with to succeed, and how can you start an Amazon FBA business on a tight budget? We've done our homework and here's what we found out.


Step-by-step guidance through video or chat; 1-on-1 coaching is available; Up to 9 live mastermind session per week for you to brainstorm with other members and ask expert sellers questions.

They added training that can help you succeed as an overall entrepreneur (negotiation & credit repair/boost)

The platform contains training on how to target traffic from Pinterest ads


No training on how to train or hire VAs to help you scale your business faster

Training videos seem unorganized and scattered


The Nine University Amazon FBA course costs $1,997, though some students claim to have paid close to $10K; other tools, masterminds and courses range from $19.99 to $1,500

Refund Policy

10-day money-back guarantee with many conditions


14-day bootcamp divided into 7 weeks


Private Facebook group


Kale and Taylor started Nine University in 2017 after seeing each other's success. Their Nine University YouTube channel started in 2018.


Nine University has been featured on Nasdaq, Forbes, Sourcing Journal and more.

Who are Kale Abrahamson & Taylor Hiott?

Kale is an Amazon FBA seller from Des Moines, Iowa who now lives in Pittsburgh. He grew his Amazon FBA business from 0 - $4million dollars in only one year. Before reaching this success, he played basketball at North Western University, Drake University, and Duquesne University, but after an injury, he was forced to do something else for money.

That's when he turned to Amazon FBA. Taylor joined Kale 9 months after he started his business and they started the Nine University to what it is today.

They’ve been featured in Business Insider, ESPN, Benzinga and more because of their success. Their company has over 150 employees and they continue to teach and coach students to be successful with the Amazon FBA business model. These guys are not scam artists.

How does Nine University compare to other FBA courses?

Kale and Taylor aren't just selling one entire course on Amazon FBA. They've recently turned their company into an educational platform. 

You’re going to have access to many courses that teach you different aspects of the business model and how you can succeed every step of the way. You get to choose what courses or resources you want to invest in based on your needs.

What is Honey Badger Boost?

Honey Badger Boost is a team of experts that helps you optimize your listing in a variety of ways. They help with your photography, videography, search engine optimization and product research.

Jungle Scout reported that 58% of Amazon sellers are actively selling on other platforms. Therefore, the Honey Badger Boost team also provides their services to non-related Amazon sellers on platforms such as Etsy, eBay and more. 

What is the Fast Track service at Nine University?

Fast Track is a done-for-you service that helps you speed up your Amazon brand and business. It requires a monthly fee of $297. They do your taxes through their Amazon FBA, CPA firm and you have access to legal experts to make sure your business is legally compliant.

With this membership, you get 24/7 support and plenty of discounts for the tools needed to run your business.

What are the basic tools an Amazon seller should have?

The basic tools an Amazon seller should have are...

  • Helium 10; to manage inventory and handle all logistical issues on one interface
  • Viral Launch; aids in product selection
  • JungleScout; helps find the best suppliers and manage purchase orders
  • Feedback Whiz; gain more positive reviews and manage negative ones
  • Teikametrics; PPC campaign management software.
  • Repricer Express; automated repricing to win the Buy Box

Depending who you talk to, some of these may or may not be necessary. But, you can't go wrong using them because things will simply be more manageable for you.

What is the best product research tool for Amazon FBA?

Helium 10 is the best product research tool for Amazon FBA. Many sellers have been using it for years and have found it to be the most accurate and consistent when giving you product ideas and insights. Although JungleScout was the first product research tool founded in 2015, the consensus is that Helium 10 is the best today.

You’re easily able to search for an Amazon product, view sales estimates, calculate potential profits, spy on competitors and more. According to Dreamgrow, many 7 and 8 figure sellers are using Helium 10. As the saying goes, “success leaves clues.” 

How to start Amazon FBA on a tight budget

To start Amazon FBA on a tight budget, there are some basic purchases you need to make.

  • Amazon Seller Central fee; $40
  • Equipment; Product labels, box labels, tape, weighing scale etc. (Roughly $50)
  • Shipping fees; varies depending on the weight of your products (Around $10)
  • Buying arbitrage products in stores such as Walmart or Target (Ideally around $15 per product)
  • Look for lightweight products so that your shipping fees are low
  • Visit your local stores to see what products can be sold for more on Amazon or check online
  • Check for products and look at their rating (3 stars or higher) and BSR (Best sellers rank); the lower the BSR #, the more it sells; preferably less than 100,000 BSR
  • Make sure the product you buy isn’t a seasonal product (Ex. Summer or Holidays)

Once you’ve made enough money from arbitrage sales, your next goal should be to transition to wholesale and let Amazon fulfill the shipping, receiving and even customer support. This is where you’ll buy products directly from suppliers at wholesale prices.

Pros and Cons of Amazon FBA


Amazon is a trusted brand. There are millions of Amazon Prime accounts (over 200 million according to EarthWeb)

Low barrier to entry; easy and cheap to get started (specifically the arbitrage method)

Ability to scale and sell products anywhere in the world (Germany, Japan, Canada, etc.)

Work from anywhere in the world; visit suppliers and have meetings with your team, no matter where you are


Anyone who buys from you isn't your customer, they're Amazon's customers

Due to how easy it is to get started, many new sellers join the platform; more competition for you to deal with

Scaling your online business gets expensive because you need capital to have inventory on hand. 

PPC ads are expensive because of the split testing you need to do to find an ad that converts well

Why I don't sell products on Amazon anymore...

There are many reasons things could go wrong for you with Amazon FBA. I know because I used to sell products on Amazon before realizing how volatile the situation was.

Here are the main reasons I suggest you stay away from Amazon FBA:

  • Expensive; you're going to spend a lot of money on Facebook ads
  • Control; Amazon can suspend your account and cut affiliate commissions anytime.
  • Entry; anyone can easily start selling the products you're selling, making it difficult to win the Buy Box and make sales
  • Saturation; you're competing with thousands of Amazon seller worldwide

Why some people love Local Lead Generation more than Amazon FBA

Local lead generation is a business model I like. Here's why.

Other marketers can copy your lead generation sites easily, but they won't rank them as easily. Also, your competition isn't in the thousands, it's only 10-15 local businesses. You're not paying for ads or Amazon's outrageous fees and you don't need to worry about manufacturers messing up or running out of stock.

Once your site ranks, it requires little maintenance.

Although, it's not for everyone, people love the local lead generation business model because the odds of success are much higher since you're not spending as much money as you would getting started with Amazon FBA.

You can still create a successful Amazon FBA business and there are many Amazon FBA success stories to prove that, but it's a hard route to earning a passive income online.

Interested in how you can create your own digital properties that make you money each month? Learn more about the local lead generation training program here.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2022, is to build your own lead generation business.

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  1. I am i NineU now and they are pretty awesome. Facebook and emails daily. But your right with the upsells!! Wow! However, they have been a big help

  2. I signed up for kale and Taylor’s Amazon fba and nine university program for $9800 that was originally 15k but if I hurried they cut it to $9800 so I took the bait. I started watching the videos but then they started upselling software packages and legal advisors, etc. And I’m now thinking it wasn’t worth it. I’m teetering on whether this was actually worth it or not specially for the $9800 I paid. I’ve seen this program being sold for $1997 so how come their associate charged me $9800.. which I’d substantially more. Any input or advice from you would be greatly appreciated. Thanks

    1. They charged me the same price. I couldn’t afford the course at this price. I was forced to ask for a refund which is still processing. I’m Canadian so the course cost me $13,300 on a high interest rate credit card. Then considering all the additional costs to come I realized I was in over my head. Also my bank refused to help. I’m not bashing the course or FBA but I do believe that this is a real and viable opportunity, but if you don’t have the funds to enter this without sweating bullets then you should wait until you can more comfortably afford ALL the costs to come .

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