How To Become an Amazon Influencer Step-by-Step Guide | 9 Practical Ways To Earn

March 14, 2024

How to become an Amazon Influencer step-by-step guide:

  1. Create an Amazon account.
  2. Read the Amazon Influencer Program’s terms and conditions.
  3. Get approved for the Amazon Influencer Program.
  4. Build and customize your Amazon storefront.
  5. Learn how to earn and find good deals.
  6. Start sharing quality content.

The rise of social media, influencer, and content marketing in the 21st century sparked an increase in Amazon Influencer applications. This industry experienced a significant uplift during the first quarter of 2022. According to Okereke Daniella’s article on EngageBay, Amazon Influencers generate over 37% of Amazon’s total site traffic. This means that the Amazon Influencer Program is highly marketable and profitable.

The Amazon Influencer Program is a lucrative business model that lets online entrepreneurs earn around 1%-20% in commission by promoting Amazon products. This translates to around $100 to $10,000 monthly. However, succeeding in this industry requires an established follower base, high digital engagement, and consistent content creation.

Amanda Perelli’s article on Amazon unveils that some influencers earn around $16,000 per month through unboxing videos or product reviews. You can scale this to over $20,000 monthly by growing your following. But to be a successful Amazon Influencer, you need to follow the legal, step-by-step process of becoming one. This ultimate guide will teach you how to become an Amazon Influencer in 6 easy steps, the difference between an Amazon Influencer and an Amazon Affiliate, and the profitability of this business model.

What is an Amazon Influencer?

An Amazon Influencer is a content creator who promotes various Amazon products through social media platforms like Facebook, Instagram, YouTube, or TikTok. Amazon’s website also offers features such as The Drop, Storefront, Creator Connections, Inspire, and Amazon Live to boost an influencer’s customer reach and engagement. Amazon Influencers can post product recommendations or reviews on their social media accounts or the Amazon platform to gain commissions whenever a customer clicks their storefront or affiliate link. This is an influencer marketing strategy Amazon uses through its Amazon Influencer Program.

What is the Amazon Influencer Program?

The Amazon Influencer Program is a digital marketing program that lets influencers earn commissions through product purchases from specialized links. This program requires influencers to have at least 1,000 followers, original and fetching content, and active follower engagement. Approved applicants can then utilize the Amazon storefront and other associated online programs like the Amazon bounty program. Amazon Influencers are free to choose what strategy they want to implement. You can be an Amazon Live influencer, a social media influencer, and many more.

How To Become an Amazon Influencer (Step-by-Step Guide)

Step 1: Create an Amazon Account.

Creating an Amazon account is the first step to becoming an Amazon Influencer. You can do this by going to the Amazon Influencer page and clicking the “Sign Up” button.

This will prompt you to choose between an existing Amazon Associate account or creating a new account.

If you choose the latter, you will need to enter your name, email, and password. Remember to note down your Amazon Influencer login details. Once you have created your Amazon account, the next step is to check the Amazon Influencer Program’s policies.

Step 2: Read the Amazon Influencer Program’s Terms and Conditions.

The second step to becoming an Amazon Influencer is reading the Amazon Influencer Program’s terms and conditions. This allows you to understand the legal aspects of the influencer program. It also equips you with the operational knowledge for dealing with Amazon sellers, your Amazon store, and other Amazon Influencer Program requirements.

You shouldn’t skip this step since it will help you get approved quickly and avoid potential litigation from unauthorized content, promotional tactics, and marketing communications. After comprehensively reading the program’s terms and conditions, you can move on to your Amazon Influencer application.

Step 3: Get approved for the Amazon Influencer Program.

Getting approved for the Amazon Influencer Program is the third step to becoming an Amazon Influencer. To start your application, you need to review the Amazon Influencer requirements.

After confirming your program requirements, you can proceed with the Amazon Influencer signup. First, choose the social media account that you want to connect with your Amazon Influencer page. Next, enter your chosen Amazon public name, “About” details, and other social links.

What Are the Requirements for the Amazon Influencer Program?

The requirements for the Amazon Influencer program are:

  • An active YouTube, Instagram, Facebook, or TikTok account
  • At least 1,000 followers (having a larger social media presence increases your chance of approval)
  • Solid engagement from the follower base
  • Original, engaging, and approved platform content

Step 4: Build and Customize Your Amazon Storefront.

The fourth step to becoming an Amazon Influencer is building and customizing your Amazon storefront. This entails uploading your storefront profile photo, creating a page title and tagline, and answering where you found out about the influencer program. You can finish this step by populating the “Account Information” page. It will prompt you to enter your business name, address, phone number, website URLs, and primary product categories.

Once you’re done, you have officially created your Amazon Influencer storefront. You can change your business name, profile and cover photo, and tagline anytime. The more cohesive and attractive your storefront is, the more you can capture your target audience. You have the option to enroll in the Amazon Brand Registry if you have a registered trademark for your brand. To get more information on how to get an Amazon Storefront to perform well, visit Amazon’s Creator University. You can now dive into learning your earning options and finding deals since you’ve created your Amazon Influencer account.

Step 5: Learn How To Earn and Find Good Deals.

Learning how to earn and find good deals is the fifth step to becoming an Amazon Influencer. This step enables you to discover the different ways of earning and helpful resource links on Amazon for the latest promotions.

You can go to Creator University and undergo the Influencer Onboarding to get additional information and jump-start your Amazon Influencer journey.

Step 6: Start Sharing Quality Content.

The sixth and last step to becoming an Amazon Influencer is sharing quality content. You can share videos and photos that link directly to your storefront or affiliate links that drive customers to specific Amazon products. Some Amazon Influencers use Shoppable videos and photos to make buying products easy for their followers. Get creative when promoting your links and content. People love it when influencers use interactive social media strategies. This content can be unboxing videos, recommended products, brand hauls, and many more.

It’s also necessary to monitor your online campaigns using Amazon’s detailed dashboards. Tracking daily trends, forecasts, buying performance, and earnings lets you amplify your revenue and online presence as an Amazon Influencer.

9 Practical Ways To Earn as an Amazon Influencer

  • Share your links. Expose your specialized links in the most creative way. This lets your followers and Amazon customers easily access your storefront.
  • Customize your Influencer Storefront. An enticing Amazon Influencer store offers more opportunities to boost purchases and conversions. Also, posting consistently is key to gaining loyal followers.
  • Do livestreams. Amazon Live allows you to earn more through its tiered program (Rising Star, Insider, and A-List). It’s also a great way to engage with your target audience and build rapport.
  • Upload video reviews on Amazon. You can upload video reviews and product recommendations using the Creator Hub. This approach lets your followers know what products you trust and increases your potential earnings.
  • Promote Amazon subscriptions and free trials. Besides Amazon’s expansive list of products, you can also advertise Amazon’s subscription programs like Amazon Prime or Audible and earn fixed bounties.
  • Partner with different brands. Creator Connections lets you interact and partner with your favorite brands. You can also unlock additional commissions by promoting products from your brand partners.
  • Publish content on various social media platforms. As a social media influencer, you have many options on where to publish your high-quality content. You can monetize them using Amazon’s Creator Ads.
  • Create your own products. Amazon’s Merch on Demand program enables you to create original products you can sell to your followers or Amazon customers.
  • Sell to an international audience. Don’t limit your market presence to localized audiences. Use different social media channels and sell globally using Amazon’s OneLink tool.

Can Anyone Be an Amazon Influencer?

Yes, anyone can be an Amazon Influencer, given they have at least 1,000 followers on Facebook, YouTube, TikTok, or Instagram. The more followers you have, the greater your chance of getting approved by Amazon. You also need to be active on your chosen social media platform since the Amazon Influencer Program also checks your follower engagement.

How many followers do you need for the Amazon influencer program for the best chance at getting approved? 

You need between 2,000 to 10,000 followers for the best chance at getting approved for the Amazon Influencer program. This is the range that Amazon Influencer and consultant Kathleen Kobel has seen her Amazon Influencer clients have the most success with. However, the question of how many followers do you need for the Amazon Influencer program does not have a simple answer because it really depends on a variety of factors like which platform you're using and the engagement rate of your audience. 

How Long Does It Take To Become an Amazon Influencer?

It takes about 15 minutes to become an Amazon Influencer, from Amazon account creation to building your storefront. Connecting your Facebook, TikTok, or YouTube account takes only a few seconds for Amazon to determine your eligibility. However, being an Instagram influencer can take up to 5 days to get approved. Reading through the Onboarding for Influencers depends on how in-depth you want to go into each topic. It’s better to learn everything you can before sharing your content to maximize your income potential.

How Much Does It Cost To Become an Amazon Influencer?

It costs nothing to become an Amazon Influencer. This program is totally free. All you need is the time and patience to learn about the business model, choose reputable brands, create noteworthy content, and build your follower and customer bases. The tools you need to become a successful Amazon Influencer are also in the Amazon platform. From engaging with your target audience to optimizing your online content, Amazon offers holistic technologies to help you make more money.

How Much Money Can You Make With the Amazon Influencer Program?

You can make around $500 to over $15,000 monthly with the Amazon Influencer Program. This amount depends on your marketing strategies, written and video content, promotions, and influencer marketing knowledge. The Amazon Influencer commission rate depends on the products or services sold. For example, selling Amazon Games yields a 20% commission while promoting an Audible Premium Plus Annual Membership offers a fixed bounty of $25 per successful signup. These rates are similar to the Amazon Associates Program.

What Is the Typical Amazon Influencer Program Commission Rate? 

The typical Amazon Influencer program commission rate is between 3% to 4.5%. This is because most of the major categories an Amazon influencer would promote pay out commissions in this range, such as the Kitchen, Home, Toys, and Outdoor categories. 

What is the Difference Between an Amazon Influencer and an Amazon Affiliate?

Having an Amazon Storefront is the main difference between an Amazon Influencer and an Amazon Affiliate. Amazon Influencers get an exclusive page on the Amazon website that is designed specifically for influencers who use social media platforms that don’t allow hyperlinks. These two programs have the same commission rates, account management features, and reporting functions. People tend to compare an Amazon Affiliate vs an Amazon Influencer. While Amazon’s influencer and affiliate programs are under the affiliate marketing business model, Amazon influencer marketing has a slight edge in terms of driving traffic and engagement.

How Can You Find an Influencer on Amazon and Their Storefronts To Get Inspiration for Your Store? 

You can find an influencer on Amazon and their storefronts to get inspiration for you store by either going to Amazon LIVE to see creators doing live streams of product reviews or checking the #founditonAmazon feed. Seeing how other successful Amazon Influencers are promoting their products can help you come up with ideas and enhance your promotional efforts to earn more money through the program. 

What Are the Best Amazon Influencer Courses To Learn From? 

Anonymous Influencer - Promote Amazon Products Without Showing Your Face

Anonymous Influencer by the Digital Marketing Misfits is a course that teaches students how to generate online income through the Amazon Influencer program without putting your face on camera. The course goes over how to get approved to the Amazon Influencer program quickly, creating videos, and doing live streams. 

Simple Profit System - Use Facebook Ads and Groups To Grow Your Audience and Promote Amazon Products

Simple Profit System by Travis Stephenson of Wealthery is an Amazon Influencer and affiliate marketing course that teaches students how to leverage Facebook Ads and Facebook Groups to establish a monetizable audience. 

Why Local Lead Generation Businesses Have More Income Control Than Amazon Influencers

Being an Amazon Influencer can offer around $11K per month and can go up to over $15,000, but local lead generation gives you more control of your monthly income. Amazon Influencers struggle with creating high-quality content daily to boost their following and maintain their monthly revenue.

According to Glassdoor, Amazon Influencers make around $136,540 yearly. This is a sizable amount of income for influencers. And based on Google Trends, online searches for “how to become an Amazon Influencer” dropped by 89% in the last quarter of 2024 compared to the second quarter of 2022. This means that there is less competition than before. However, this downtrend is due to fluctuating commission rates from Amazon and the complexity of generating quality content regularly. When you also lose followers, you reduce your potential earnings. This makes it an unstable business model in today’s competitive digital landscape.

On the other hand, local lead generation offers a more stable income that you can scale anytime. You’re in control of your potential earnings. It’s also not as saturated as the Amazon Influencer industry because you deal with local service niches from specific cities. And, you don’t have to build a massive following since your main goal is to have websites that rank organically on Google through SEO. Once you’ve established your local websites, you don’t need constant content creation to amplify your brand awareness. Leads start pouring into your inbox, which you can forward to local businesses.

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