Savage Affiliates - The COMPLETE Review
This is an interesting module to start with. Most people who start out with an e-commerce store would think that you start by setting up everything first. You choose your domain name wisely, register it, get your hosting sorted and then set up your Shopify store.
WRONG! You start by researching and sourcing your products. Franklin holds your hand through Module 01 and shows you exactly which products to look out for and where to get them.
Lesson 1- Welcome Info
Here, he goes specifically into the strategies you’ll need to understand in order to make ClickBank work for you.
He does this in order to avoid confusing his students, which I like.
One of the ways he talks about structuring your ClickBank pages is by doing a 1 vs. 1 review method.
The traffic type he recommends is by doing SEO, but he also suggests that you use YouTube.
He talks about how to send paid traffic to your landing page with a clickable button. After that, they go to another page where you try and make the sale. That’s because you can’t send paid traffic straight to an affiliate link.
Franklin paid traffic works much the same way, where you have to send them to an opt-in page which then sends them to a one-time offer page where you might make a sale.
After that, you can make another sale with them and collect their email as well.
And the email list is where the big bucks start to get made.
After that, he shows how to do the same thing with what are called “solo ads,” such as an ad you pay for on a specific site.
Lesson 2 - Filling Out Affiliate Tax Forms
Some platforms such as Blue Host and ClickBank require you to fill out their tax forms.
You can still sell in the meantime, but can’t get paid while they wait.
Amazon is another one of these companies.
This would possibly be confusing without help, but Franklin makes it super easy to do quickly.
He shows two separate forms, one for Americans and another for foreign affiliates.
This video may be a little bit dry to watch, but it’s 100% necessary for you to succeed.
He also walks you through some of the legalities, and really goes above and beyond to explain all of the necessary information quite well.
He also explains that US companies don’t send your records to the IRS or withhold taxes from your sales in the case that you aren’t from the US.
Lesson 3 - Setting Up Your ClickBank Account
Here, he does a good job of walking you through the somewhat confusing parts of setting up your ClickBank account.
ClickBank is basically nothing more than a payment processing platform. Basically, people upload their products for affiliates to promote, and those vendors utilize the ClickBank platform to pay out their affiliates.
It’s actually pretty simple, and Franklin is a great teacher. If there’s something important, he’ll point it out and explain it.
If you can skip it, well… He just skips right past it!
He also shows out how to get paid in nicely sized lump sums and with greater frequency. This allows you to reinvest quickly into your ClickBank funnels.
Next, he shows you how to setup your direct deposit banking information so payments come in with no effort on your part.
Something interesting is that ClickBank always keeps a small percentage of your transactions for refunds (should they occur.)
They then give you that money on the next payment, so there’s no need to worry.
Lesson 4 - The Main Source Of Traffic
At first, he mentions that he was going to explain SEO in this module but he didn’t want it to be confusing.
So what he does is explain that SEO is your main source of traffic, and that it’s also the highest converting.
Basically, the takeaway is that the main traffic source you’ll be using for ClickBank is search engine optimization.
Once the work is done, it’s free traffic!
Lesson 5 - The Right Structure For The Sale
Here, he talks about how to choose a good ClickBank product to advertise.
But before that, you have to choose how you’re going to be getting your traffic.
What will you choose? Paid Facebook ads or Google Ads? Or will it be SEO?
This is even important than choosing the product, believe it or not, because it will completely change up the structure of your funnel.
He then goes through the example of doing a product review where you compare two products.
You also have to make sure you’re going for keywords that will actually lead to conversions, ESPECIALLY if you’re going to be paying for the traffic!
He shows you a couple of affiliate products that also help you through the process, such as showing you their keywords and traffic per keyword, giving away email swipes you can use in your marketing, or even a free PDF you can use to entice your possible customers into signing up for your newsletter!
Banners are another thing that many of them offer you, and they’re very helpful.
Another thing he discusses is the minimum price per sale you probably want to consider. Anything less is most likely not going to be a very good product.
Lesson 6 - Gimme Them Stats!
This lesson talks about a cool tool you can use to find trending products for less than $20 a month.
This is basically a more user-friendly place to find the stats of affiliate products, since ClickBank can be a little bit overwhelming.
You can also download products, look at trend graphs, see average sales, and much more.
You can even look at the landing page that you would be directed to if you were to click the affiliate link.
He also goes through how to find new products that may have untapped keywords, something that can give you an advantage over the competition.
Lesson 7 - ClickBank Facts
Here he quickly goes over some of the tings that you’re going to see, and what they mean.
Things like initial sale, average sale, et cetera…
The most important one is “gravity” which is unique to ClickBank.
He also shows you where to find this information, should you be the type of person that prefers to read their information.
Many of these terms are incredibly important for you to understand before deciding which affiliate product is the right one to promote.
And that’s it. Short and sweet.
Lesson 8 - Examples of What To Build
Here, he shows examples of websites and talks about how long it will take to start getting sales.
One of his sites took him about four months to start getting sales, for instance.
He also shows three separate blogs that are successful and gives a few pointers, such as writing supporting articles for a main article that you want to showcase.
He also tells you what website building plugin they’re using to build their (really attractive) looking website.
Basically, the framework that you’re working on is to build a site and expect to make your money 4-6 months in the future.
Lesson 9 - Product Overviews
The first thing he mentions is that is that he understands that the main area where people get hung up on is finding their product.
He suggests that you start with free traffic if you’re just starting out.
That’s because free traffic is very high converting, and also doesn’t require an upfront investment.
Something interesting he says is that he basically picks a product, replicates what the competition is doing and that’s that. Easy huh?
He also mentions that SEO is his #1 source of traffic, so keep that in mind.
He does use paid advertising, but it seems to come second.
He then goes through a really interesting example of a product that has free giveaway videos you can use to promote the product, a lead tracker, email swipes you can use, and all kinds of other things to basically create a ready-to-roll business in a box kind of offer.
Interestingly enough, it’s for a numerology report. Quirky huh?
Lesson 10 - The First Step
So we’ve been waiting, learning… And now it’s time to act.
The basic steps of what to do now are:
1: Choose a niche (preferably only one)
2: Find your keywords
3: Write an article (or pay somebody else to do it)
4:upload it to your website
5: Write supporting articles
6: Begin your SEO
He talks about the ideal price range for products that seems to make people buy them more frequently, as well.
After that, he shows you a good keyword tool you can use to find keywords that should be easier to rank for.
He also does a really good job of walking you through the process of brainstorming your article using the main keyword you plan to target.
Supporting keywords are also very important, as they help Google understand the context of your article.
In fact, the bigger part of this video is about digging through lots of different keywords to find your target, then using those keywords to do things like funnel people into reviews
Lesson 11 - Finding Keywords And Using Tools
Here, he hits the floor running, talking about how you can separate keywords into three basic categories.
One type of keyword is good for a product review, while another is good for a product comparison type article.
Finally, “how-to” keywords are good for a specific article type. This is because they’re already looking for instruction if they’re typing in keywords like this.
The best part of this video is when he hears somebody doing burnouts outside his window and says “somebody’s doing skids on my road guys… It’s so annoying!” I couldn’t help but laugh a little with him.
He then shows you how to use another tool to find the power of competitor’s sites, and does a pretty nice job of showing how to target a competitor’s weaknesses and exploit them in a quick and easy manner.
Lesson 12 - Checking The Top Ten
Alright, so you’ve got your product, your niche and your keywords, right?
Now it’s time to talk about the top ten ranking sites in Google.
He goes into a nice and simple tool and shows you how to GRAB the top ten sites to take a closer look.
He gives you a couple of criteria for what’s making these sites rank well, and quickly goes over how to improve upon what they’re doing.
He’s fast and furious, but he definitely shows you how to dig a little deeper and beef up on what the opposition is doing.
Another thing he shows you is successful page structure, which you can easily copy-paste for your own site. (NOT the actual content itself, of course!)
He shows you some good examples of content, media and even GIFs that are ranking well!
Lesson 13 - How To Outsource Your Content
So do you write your articles yourself, or pay somebody else? Do you wear shorts while doing it or are pants better?
Well, Franklin may not talk about your pantaloons, but he definitely gives you some incredibly simple, quick and actionable steps to get some content written up with a quickness.
Heck, he even shows you a good outsourcing site, though there are at least ten big names you could easily choose from.
He gives you an idea of how much to offer as payment, as well as which countries you should consider for these writers.
(Hint: they’re mostly English-speaking countries…)
Another thing he does is give you an example of an article’s structure, as well as a number of words to ask for.
After that, he throws it all into a quick little word document so you can basically copy-paste it into the job listing.
He then shows an example of a proposal by a copywriter and says that you should be looking for people that respond in a similar fashion, with thorough and very clear responses.
Then he shows you how to find their success rate, which basically tells you how satisfied their customers were.
Lesson 14 - The 1 V 1 Review Method
This is apparently Franklin’s favorite type of review, rather than doing a single product review or even multiple products.
Forst, he shows you a continuing example of the baseball site he started when this part of the training was initiated.
Basically, he compares one online baseball course to another, showing the exact keywords he’d use for just such an article.
After that, he shows an example of a basketball article that follows the same type of structure (what’s with all the sports?)
He then goes over the concept of supporting articles to keep granddaddy Google running all over your page just to find out what’s new.
Talk about a fan boy huh?
The cool thing he does is keep referring to a sheet of his that shows his main keywords, as well as the keywords he uses to frame out an entire article.
He runs through it fast, but you can always rewind if you miss something important.
Lesson 15 - Review Articles
Since reviews are basically the best way to get interested people looking at a page (with the intent to buy, mind you…)
Here’s another tasty little type of review for you to crunch on.
He also mentions tutorials as another type of structure, but he mentions that he won’t be going into that in detail for this lesson.
He mostly mentions using review articles for ClickBank affiliate offers, and says that no matter what you’re doing, it all works the same basic way.
The more articles you have, the more content… The better your site is going to perform.
After that, he talks about how to link several types of articles together so they help one another out in the search rankings once you start the backlinking process.
Basically, you can just go back and forth from a 1V1 to a review and then link again to another 1V1.
I haven’t quick figured out ‘why’ the single review page is so uniquely suited to ClickBank offers, but at the end of the day, I don’t think the ‘why’ is all that important, just the fact that I trust in what Franklin says.
Lesson 16 - Slap That Article Onto Yer Site!
Here, he starts out by talking about the difference between a page and a post.
There’s a little more to it than the following, but the basic point is to do blog posts if you don’t have anything you want to put on the home page.
An interesting thing he mentions in this video is that the tags you add on WordPress don’t actually help you with SEO, they’re purely for organization purposes (AKA they make your site more reader-friendly.)
There are two different ways you can carry out this step, one is the simple way and the other is the more advanced way.
He shows you how to grab your main keyword and integrate it into a super important part of your article.
After that, he shows you how to integrate your article into the site super quickly (this is assuming you’ve paid for the article and are copy-pasting it into the browser rather than typing it straight into your WordPress site.)
He also goes through the different types of headings that you can use in your articles to separate points and make your articles more readable.
Once this part is done with, he shows you how to add images into your articles to really make everything look truly professional and drive home your most important points.
After that, all the bells and whistles are nicely showcased.
I’m talking everything from countdown timers and social share buttons, all the way to star ratings and videos.
You can also easily build tables to compare two or more different product types in a nice-looking way.
The better your article looks, the better it will convert and make money for you.
He mentions that it should only take about 4-5 hours to build the page after you have a fully written article.
After that, hit ‘publish’ and bam! You’re done!
Lesson 17 - What's Your Theme?
As you might imagine, this video is all about how to install your theme onto your website.
Not only do they need to be nice looking, but they need to bring your site a high conversion rate (that means more bucks for your bang. See what I did there?)
He even shows you how to snag the themes you like from other competitor’s sites, just by copy-pasting the site’s URL into a super-simple tool that he shows you.
After that, he goes into all kinds of nice ways you can customize your theme to get things looking just the way you want.
WordPress can be a little bit daunting at first, but fortunately, Franklin does a great job of going through it and showing you all the tricks and plugins to make the experience much more streamlined.
Lesson 18 - What The Heck Is A Sidebar?
Well don’t you worry, Franklin not only tells you just what this important little guy is, he also shows you how to edit it.
Interesting fact, I think this is one of the most complicated parts of WordPress for new users.
I remember when I used to struggle with this myself.
The first thing he teaches you is to keep your menu super SIMPLE.
That means deleting lots of the stock menu items in order to keep it much more trimmed down.
My favorite line on this video is “delete, delete, delete, delete…”
After that, he discusses how to build out your persona, assuming you aren’t writing as yourself.
That includes finding places for free stock images so you can pick a good image of a person.
Something that surprised me due to being different from other affiliate trainings I’d seen in the past is the fact that Franklin tells you that you shouldn’t put ads on the side of the page.
This is because the more time people spend on your site, the more Google is going to want to rank you higher.
This is called the “bounce rate.”
I’m not sure exactly how much of a difference this makes in rankings but it can certainly affect eyes getting to your affiliate offers at the backend of the article.
Lesson 19 - What's On The Menu?
This is officially part 2 of “crap that normally confuses newbies!”
Thankfully, Franklin quickly explains it so you don’t have to worry about messing up your site in spectacular fashion.
He tells you to make an affiliate disclosure page, as well as a terms and conditions page…
After that, he takes about one and a half minutes to tell you how to add pages to the menu, and then how to save the menu.
Heck, you can even add a link from another site to your menu.
He then shows you how to build out super customized menus that include a logo in the header using the same site builder tool he teaches in previous lessons.
He actually teaches you the same builder platform that I use here at Ippei.com, interestingly enough.
Lesson 20 - Paid Google Traffic!
Here, Franklin takes you straight into the trenches and teaches you some simple paid tactics to get traffic and people’s eyeballs to your offers.
He also shows you how to build a super simple landing page that converts to clicks and purchases.
He continues with another exanple of a basketball jump training system that teaches people how to increase the distance they can jump.
Basically, he says that you send the traffic to a landing page, then to another affiliate page so you can make the sale.
This is because Google doesn’t like affiliate offers, and you have to sort of side them behind a main landing page so your ads don’t get pulled.
To start with, he gives you some solid examples of high user-intent keywords that you can bet will convert really well.
The offer he shows you brings you $40.89 per sale.
100 clicks at $2.80 a pop, which convert at 12% would give you $490.68
Something interesting about the affiliate offer he shows you, is that it has an order form alreaady made for you, all you have to do is copy and paste the code.
He then shows you a super easy funnel builder (even easier than ClickFunnels) that you can use with your WordPress sites.
There are two different landing pages he shows you that were built by other affiliates.
The cool thing? Both of them are converting, even though one of them is ridiculously simple.
There are lots of testimonial videos that you can use to spice up your landing page (for this particular offer, that is.)
He says that the best thing to do is start with your headings.
Changing the colors is then discussed so the landing page colors match the color of the product.
Then he runs through how to upload an image to make the landing page look amazing, and gives you a few ideas to make everything nice and clean looking.
Then the link shortenting tool shown previously is shown again, so you don’t have unusually long and unattractive links clogging up your page.
Something he accidentally shows you is how to simply hit ‘refresh’ when you accidentally nake a change you didn’t want to.
I? Typically hit the back button, so it was pretty cool to see that.
Small tip but it helps.
He then snags a temtimonial off the basketball program’s website to use as an example and slaps it straight into his landing page
After that, he shows you how to quickly built out a great looking landing page using the builder tool.
The best part is, you can find another affiliate page that you really like, and use it to build out your own landing page,.
He quickly goes through some really important settings, such as changing the height and width of your buttons, changing your text colors, and making the background a different color.
Best quote I heard in this video?
“Replicate what’s succeeding in the marketplace.”
Another cool little tool he shows you in this builder program is how to do star ratings.
He then goes on to show you another ClickBank affiliate product that does a TON of the hard work for you.
Not only do they have interviews and custom demographics, they have a ton of prouct images, banners, email swipes you can copy and paste, press releases, keyword information, cost per click information, and even a quiz for your landing page so you can fill up your email list.
Lesson 21 - Funnel Building- Part 1!
This is, as the title implies, all about funnels.
Some of the training is devoted to search engine optimization, but this is purely bout doing paid advertisements, pushing that traffic through funnels, and building an email list that you use to market the heck out of your affiliate products.
As mentioned before, you can’t send traffic directly to your affiliate offers by using paid ads.
You WILL get your accoiunt banned, and thats’ that!
Avoid this by using what’s called a “bridge page”, which Franklin explains quite nicely.
Keep in mind that this is only for Facebook and Google Ads. YouTube ads don’t appear to have this limitation (yet.)
Step 1, you want to gie something away for free.
MAybe it’s a book. MAybe it’s a quiz or a cheat sheet!
Fortunately for you, there are tons of ClickBank products that already have these freebies done for you on the affiliate’s website.
That means you don’t have to make the freebie yourself or pay anybody else to do it for you!
It’s already done for you, and it’s straight from the company!
Franklin then takes you to YouTube and shows you how he gives away a FREE eBook for drop shipping.
It’s the exact same concept!
All you do is collect their email address in exchange for your free product, and then use that to build out your email marketing campaign.
He then goes through an entire scenario of one such funnel, showing you the types of numbers you could expect from something like this.
I really like how much he goes into depth on this funnel concept, showing you ten whole days of funnel activity and what each day contains.
Tucked neatly into some of the content for these days are some little offers to try and get people to buy your product.
He explains how you make back your money later in the cycle.
Whereas you might actually be -$300 at first, you’ll start getting more and more sales as the funnel continues down the path and the emails start firing off.
The email campaigns will start to be explained in a later video, he then says while munching on chocolate.
The next step is to start scaling up your ads and really bring in tons of emails from prospective customers.
After that, he shows you another online tool which is basically a list of people that are constantly releasing software that you can then promote.
That means you’ll NEVER run out of products to promote while throwing value down your pipeline.
He then shows you how you can up the ante a little and make lots more offers, which means you’ll make more sales faster while simultaneously burning out your list faster.
Something pretty cool is that you’re even shown how you can continue the funnel out another 20 days or so, for a total of 30 days of list hitting action!
Also mentioned is adding high-ticket webinars into the mix for even more profit-building possibilities.
All in all, paid traffic is a little bit riskier and can take time to fully monetize and scale up, but you can really squeeze the profits out of your ads by playing smart and HITTING THE LIST!
Lesson 22 - Funnel Building - Part Deux!
Franklin really hits you hard across the head with the truth nuggets in this video.
Quotes like “nobody cares about your brand right now because they don’t know who you are,” and “Keep it simple” really set the pace quickly!
This video also talks about YouTube as traffic source, and shows that you can actually simplify the process a little bit if you aren’t doing any paid ads.
(That is, you don’t have to make a bridge page before making an affiliate offer.)
He then shows you a nice optin page that he uses for his YouTube videos.
It’s actually a modification of an optin page that he got from somebody else, but it converts quite nicely, bringing in somewhere around a 60-80% conversion rate with his YouTube traffic.
The industry standard is around 20-30%.
With this optin page, he gets a little over 50%.
Pretty snazzy, huh?
It’s basically just text and a button.
No image of yourself, nothing fancy.
As Franklin puts it, “people don’t give a shit.”
He says he’s spent years of building optin forms, and he usually gets a MUCH lower conversion rate.
I don’t know about you, but I believe the freaking guy.
He then says that you work on your brand LATER ON…
In the emails and follow-up campaigns!
Blew my mind, it was so simple.
Your YouTube channel, for example, is highly branded.
The same is true of your Instagram.
He also talks about how to word your optin page’s offer so you don’t get your ads suspended.
Talking about making “X” amount per day, for example, is a big no-no.
After that, he gives you an online resource where you can split test your headlines.
He goes through multiple “optin page to thank you page” build outs, and even shows you how to throw a bridge page in the middle just in case Facebook or Google starts sniffing around your offer page.
So all in all, he shows you several paid traffic funnel buildouts in a video that just under thirty minutes long.
Wham. Bam. Thank you mam.
Do it right and don’t get banned.
Lesson 23 - The Red Tea Detox!
Sounds kinda like a horror movie doesn’t it?
Well, fortunately, it’s just a high-converting affiliate offer that Franklin uses for an example of another affiliate offer.
He says that affiliate offers that come with keywords are also great for SEO because it comes with keywords.
He seems to indicate that lower volume keywords might be better to target because they’re low competition.
I’m not 100% I agree with the idea of not fighting for the top keywords, but I get it.
He mentions the importance of doing your due diligence (super important) before going after anything with SEO.
That’s universally important for SEO, due to the fact that you’ll be spending months going after key terms and you don’t want that time to be a wasteful expenditure.
Here, he talks about free eBooks as “bait” to get people to leave their email addresses with you.
After that, you can use value content to keep them hooked, followed up by articles and reviews, and maybe even some videos to really get them ready to purchase the product.
He then takes it upon himself to build out a complete offer using paid ads that point to a quiz where he collects emails…
From there, he sets them up with a drip campaign that sends them a ton of different pieces of information before asking for a sale.
He then mentions doing those funny little banner ads that say things like “fix saggy skin with this one weird trick…”
You know what I’m talking about, those weird images that make you wonder “what the hell is that?”
Heck, he even talks about running these same affiliate offers in foreign languages and in other countries.
A million ways to do it.
Heck, he even talks about doing the opposite approach, and using one product’s keywords to push offers for another product.
Lesson 24 - The Singing Product
Something that sets this video apart from the other sample offers is the fact that Franklin says that he actually built and sold a website that ran this exact offer.
He apparently sold it to a friend of his, and said that he would go over the exact same keywords that he targeted!
The funny thing is that there’s a sample landing page that looks remarkably like the basketball jump training page he used as an example in a previous video.
One of the3 interesting things aobut this video is the fact that he shows you part of his brainstorming session.
Basically, he pokes around the internet to find other offers and product keywords that he could use to push users to his landing pages.
“Review” and “how to” style keywords are especially ideal for making affiliate offers, he says.
He also tells you that offers ike this one are good for SEO, Google ads, and Facebook ads.
Lesson 25 - ClickBank Passive Income
Here, he gives you some ideas about what kinds of CB products you might consider promoting.
Disclaimer- he says you’ll have to do your own research and pick your own products, and that this is just to get those magical brain juices flowing.
One of the first things he mentions is “solo ads,” which will be explained in more detail in the paid traffic module.
He then runs you through the concept of giving something away, in this case a free eBook, from which you can direct them to a bridge page and make some money right off th3 bat.
Most of your money, as per the usual, will come from the email list that you build using this tactic.
He then takes you to YouTube and shows you some videos that are ranking well for certain search terms, but pulls you back into the concept of paid ads.
There are some email swipes he shows you that come with the product used in this lesson as an example, but they aren’t very good quality according to Franklin.
He then shows you some solo ads, which basically have the copy written out for you.
As for the emails, he shows you a 4 email system in the training.
Lesson 26 - Numerology Product Plus YouTube
First off, Franklin says that you don’t even have to show up in the video when you release something on YouTube.
He then shows you a few examples of videos that have received a good number of views, and that target some pretty low hanging fruit keywords
In the case of videos, you can use a screen record tool or even use Fiverr to purchase videos ready made for you.
Something Franklin mentions in this video is that the traffic is the trickiest and most important part to get, and that’s why he spends so much time explaining how and where to get that part going strong.
The best part about YouTube traffic?.
It’s 100% free!
(Unless of course you pay somebody to make the videos.)
Lesson 27 - Module Recap
How to setup your articles and website (1V1 and review articles)
Installing themes on your website
Understanding product stats
The simpler the better, no pop-ups is best…
Don’t worry about looks until you have traffic going to it, then you have data to test off of.
U funnel stats that convert well is important here because you can simpley copy that same format and make some minor improvements to really make sure that it performs well.
Find the offer and a good funnel recipe, cook that baby up and start getting traffic to your website!
Module 4 - My Key Takeaways
So here we've started digging deep into different products, showing entire example campaigns and the whole nine yards.
Paid traffic was also mentioned again, with the intent of returning to the subject again when the paid traffic module comes up.
(soon, very soon...)
Content: 9/10 This module has something for everybody.
We've started looking at funnels, email campaigns, and how/when to make an offer, as opposed to giving value.
OVERALL IMPRESSION OF MODULE 4
I personally like how Franklin goes through and basically "builds" out entire funnels and campaigns here.
He shows how lots of products, such as the numerology report and red tea detox, come with tons of free marketing material.
Things like free quizzes and PDFs help snag your potential customers so you can grab their emails.
Overall a great module, I like how fast Franklin goes through each funnel.
It shows just how simple these things are, and that you don't need to over think it.